A fortnightly newsletter covering developments in the Chinese media industry. The newsletter is free and is also available for download at G2Mi.com. G2Mi.com is a leading website providing information and analysis on the global media industry.

1. China Media Monitor
Monitoring industry and company developments in the Chinese media industry
| Fortnightly newsletter | Issue No. 8, Published 24TH July 2009 | Published by Heernet Ventures Limited (heernet.com) | Subscribe at G2Mi.com |
News
Golden Harvest Entertainment changes name following completion of acquisition
CCTV announces plan to broadcast animation programmes
I-Cable Communications announces plan to launch HDTV service
KyLinTV enters into partnership with Phoenix China News and Entertainment
NetDragon Websoft enters into agreement with Electronic Arts
Uutuu.com launches online travel booking web portal
China announces restrictions on exhibition of unauthorised online games
Sohu.com officially launches social networking website bai.sohu.com
Shanghai Handy TV launches data broadcasting service
China Radio International launches CRImobile
China Unicom launches 3G mobile music service
Data
Share Price Performance
Deal Sheet
Chinese media market coverage
Heernet Ventures publishes this newsletter as part of its research coverage of the Chinese media industry. You can access more research on the
Chinese media industry from our research website at G2Mi.com.
If you are a media company or financial investor seeking growth opportunities in the Chinese media industry, we can assist you to ensure that you
are successful in identifying and executing the best opportunities. With dedicated teams in both Europe and Asia, we are well placed to provide ‘on
the ground’ assistance and support.
We can help you understand the structure of the Chinese media industry and the key challenges that exist for foreign investors. We can also assist
with deep analysis of key industry segments and assist you in both identifying and negotiating with suitable, local companies.
For an initial discussion, contact Harjinder Singh-Heer on +44 (0) 208 180 7223 or by email on harjinder@heernet.com.
© Heernet Ventures Limited 2009

2. CHINA MEDIA MONITOR
News
Media North American sports events. Basic cable subscribers will
be required to pay a monthly fee of US$50 for channels 201
and 202 and US$20 for ASN HD. I-Cable Communications
Golden Harvest Entertainment changes name Ltd, based in Hong Kong, operates telecommunications
following completion of acquisition networks and offers content development and pay-TV
22 July, 2009 services.
Golden Harvest Entertainment has changed its name to
Orange Sky Golden Harvest Entertainment Holdings
following the completion of its acquisition by Chengtian China Mass Media International Advertising
Entertainment Group. According to the terms of the Corporation changes name
acquisition, the company will produce 3 films a year on 20 July, 2009
average and will co-produce and co-finance other film China Mass Media International Advertising Corporation
projects. Golden Harvest Entertainment operates in film has changed its name to China Mass Media Corporation.
production, theatre management and exhibition organisation. The company offers integrated television advertising
Chengtian Entertainment Group Holdings Ltd is a Beijing- services such as advertising agency services, special event
based media company. It operates in film and TV drama services for China Central Television (CCTV), and
production, artist management, music production, production and sponsorship services. It also designs,
advertising and commercial promotion, online music portals produces and packages content for commercial
and theatre development and musical production. advertisements.
CCTV announces plan to broadcast animation KyLinTV enters into partnership with Phoenix
programmes from August China News and Entertainment
22 July, 2009
15 July, 2009
China Central Television (CCTV) has announced that it KyLinTV has entered into a strategic partnership with
plans to broadcast an animation programmes in China from Phoenix China News and Entertainment to broadcast
August 2009. The programme will be jointly produced by Chinese television programmes in Europe. According to the
Japanese and Chinese companies and will be the first Sino- agreement, KyLinTV will offer approximately 20 Chinese
Japanese programme to be distributed worldwide. CCTV is TV channels from China, Hong Kong, Macau and Taiwan.
a state-owned broadcaster and operates China’s largest The channels include Phoenix China News and
national TV network. The company runs CCTV Entertainment (Phoenix CNE), Phoenix InfoNews, CCTV-9,
International (CCTV-9) and online version CCTV.com for CCTV-E, CCTV-F, MASTV, Sun TV, PTS Dimo, Kunlun
international markets. Drama, Children’s channel, Trading Day, Life channel,
Variety and Oriental Education and Yangtze Drama.
KyLinTV, based in New York, is a Chinese online TV
I-Cable Communications announces plan to launch
operator which offers approximately 60 Chinese channels
HDTV service on 18 August
and 30,000 hours of video-on-demand programming to
22 July, 2009
Chinese people in Europe. Phoenix CNE is a European
I-Cable Communications Ltd. has announced its plan to subsidiary of Chinese television broadcaster Phoenix TV.
launch HDTV services on 18 August through its Cable TV
subsidiary. The service will include 3 channels: 201, 211
(ASN HD) and 202. The channels will mainly broadcast
sports programmes: HD201 and HD202 will offer live
UEFA Champions League, UEFA Europa League, German
Bundesliga and PGA golf tournaments and ASN will offer Internet
© Heernet Ventures Limited. All Rights Reserved

3. CHINA MEDIA MONITOR
15 July, 2009
NetDragon Websoft enters into agreement with Sohu.com Inc. has officially launched social networking
Electronic Arts
website bai.sohu.com. The website offers blogging, album
22 July, 2009 services and web games. Sohu.com Inc. is a Chinese online
NetDragon Websoft Inc. has entered into a licensing media company which offers websites, search engines and
agreement with Electronics Arts Inc whereby NetDragon community-based products.
Websoft will develop a MMORPG based on Ultima Online
in association with EA’s Mythic Entertainment. The
company also holds a licence to operate the game in Hong Telecom
Kong, China, Macau and India. NetDragon Websoft Inc. is
a Chinese online game developer. Electronic Arts Inc.,
based in California, develops, publishes and distributes Shanghai Handy TV launches data broadcasting
interactive software worldwide. service
20 July, 2009
Shanghai Handy TV Co. Ltd. has launched a free stock
Uutuu.com launches online travel booking web
portal market data broadcasting service for CMMB mobile
subscribers. Shanghai Handy TV Co. Ltd. operates China
22 July, 2009
Mobile Multimedia Broadcasting (CMMB) mobile TV in
Uutuu.com has launched an online travel booking web portal Shanghai. CMMB’s network is available in 180 cities
that offers information on tourist routes, travel agencies and across China.
national and international destinations. It also offers a price
comparison application to compare agencies. Online
payments for bookings can be made through Alipay. China Radio International launches CRImobile
Uutuu.com is operated by Kaleidoscope, an online travel 16 July, 2009
agency.
China Radio International has launched CRImobile, a
mobile service and multimedia English language website.
China announces restrictions on exhibition of The service is designed for Motorola smartphones and
unauthorised online games Apple’s iPhone. Users can access the service at the
M.CRI.CN website and download news, business and travel
16 July, 2009
information, a Chinese language learning studio, and video
The General Administration of Press and Publication of and audio content. China Radio International is a state-
China (GAPP) has announced restrictions on the exhibition owned radio broadcaster in China and offers international
of online games in China. According to GAPP, online music.
games publishers and service operators should obtain direct
authorisation from GAPP to operate in the market. The
operator should also obtain an Internet publication service China Unicom launches 3G mobile music service
certificate from GAPP.
10 July, 2009
China Unicom Ltd. has launched a 3G mobile music service
which offers approximately 100,000 songs for free
download. The service can be accessed through 10155.com,
China Unicom’s online music web portal, and is also
available to China Unicom’s 2G subscribers.
Sohu.com officially launches social networking
website bai.sohu.com
© Heernet Ventures Limited. All Rights Reserved

4. CHINA MEDIA MONITOR
Share Price Performance
Company name Reuters Bloomberg Currency Current % Change
Code Code price
1 mth 6 mth 12 mth
Diversified Media
Sing Tao News Corporation Limited 1105.HK 1105:HK HK$ 0.5 33.33 63.64 -48.57
TOM Group 2383.HK 2383:HK HK$ 0.5 11.8 61.0 3.3
Broadcasting
Phoenix Satellite Television Holdings 2008.HK 2008:HKG HK$ 1.2 18.1 74.6 11.7
Shaanxi Broadcast & TV Network 600831.SS 600831:SHH CNY 8.5 5.1 25.4 1.3
Publishing
Ming Pao Enterprise Corp Ltd 0685.HK 685:HK HK$ 1.0 -12.1 -13.6 -46.9
Next Media Limited 0282.HK 282:HKG HK$ 1.2 9.5 30.7 -48.0
Internet
Baidu BIDU.O BIDU:US US$ 332.6 21.9 195.6 15.2
Alibaba 1688.HK 1688:HK HK$ 16.3 25.1 190.9 66.4
i-Cable Communications 1097.HK 1097:HK HK$ 0.8 2.7 31.0 -30.9
Shanda Interactive Entertainment SNDA.O SNDA:US US$ 59.8 17.6 115.5 137.8
Sina Corporation SINA.O SINA:US US$ 34.0 16.9 65.1 -22.4
Sohu.com Inc. SOHU.O SOHU:US US$ 62.8 1.3 59.1 -23.8
Tencent Holdings Limited 0700.HK 700:HK HK$ 103.5 14.9 133.9 51.0
Online Gaming
China Mass Media Corporation CMM.P CMM:US US$ 5.2 -10.5 168.9 -74.1
Giant Interactive group Inc GA.N GA:US US$ 8.0 -0.1 40.2 -25.3
Kingsoft Corporation Limited 3888.HK 3888:HK HK$ 7.2 39.5 164.6 100.3
NetDragon Websoft Inc. 0777.HK 777:HK HK$ 6.1 21.0 118.0 -36.5
Outdoor Advertising
Clear Media 0100.HK 100:HK HK$ 3.2 7.0 123.8 -39.4
VisionChina Media VISN.O VISN:US US$ 6.7 21.9 2.3 -59.0
© Heernet Ventures Limited. All Rights Reserved

5. CHINA MEDIA MONITOR
Deal Sheet
A summary of key deals and joint ventures.
Date Sector Investor Investee Terms Details
July-09 Outdoor Fosun International Ltd Focus Media n.d Fosun International Ltd, a Chinese conglomerate, raised its
Advertising Holding Ltd stake in Focus Media Holding Ltd from 26.14% to 30%. Focus
Media Holding Ltd operates in outdoor advertising in China.
Fosun International Ltd operates in pharmaceuticals, property
development, steel, mining, retail, services and strategic
investments.
July-09 Television Qin Jia Yuan Media Triangle Marketing HK$6.2 million Qin Jia Yuan Media Services Company Ltd. acquired a 90%
Broadcasting Services Company stake in Triangle Marketing. Qin Jia Yuan Media Services
Ltd. Company Ltd operates in the concept development, production
and distribution of programmes for prime time broadcasting.
Triangle is a marketing services agency based in Hong Kong.
June-09 Publishing Star Publications 701Sou Pte Ltd S$5.0million Star Publications, based in Malaysia, publishes, prints and
distributes newspapers and magazines. 701Sou, launched in
November 2008, provides online directory search services in
China through its 701Sou.com website.
May-09 Online Media Ctrip.com Home Inns & HK$50 million Ctrip.com International, Ltd provides online travel services for
International, Ltd Hotels (additional 9.52% accommodation, airline tickets and package tours in China.
(China) Management Inc. stake) Home Inns & Hotels Management Inc. develops and manages
(China) economy hotels in China under the Home Inn brand.
April-09 Telecommunic China Mobile (China) Far EasTone HK$4.1 billion (12% China Mobile is a telecommunications operator that offers fixed,
ations Telecommunicatio stake) wireless and broadband services in China. Far EasTone
ns Telecommunications is a telecom operator based in Taiwan.
April-09 Publishing Pearson PLC (United Wall Street US$145 million Pearson PLC, an international media company, engages in
Kingdom) English (China) (100% stake) education, business and consumer publishing in the UK. Wall
Street English is a Chinese subsidiary of Wall Street Institute
and operates 39 English-language training centres in 7 Chinese
cities.
April-09 Broadband China Broadband, Inc. AdNet Media n.d China Broadband Ltd. provides cable broadband services and
Technologies Co. publishes digital and analogue programme guides in the
Ltd. Shangdong province of China. AdNet Media Technologies Co.
Ltd. is a Beijing-based provider of media advertising content to
Internet cafes.
© Heernet Ventures Limited. All Rights Reserved

6. CHINA MEDIA MONITOR
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