More than 800 marketing professionals shared their experiences with the marketing automation product they use on G2 Crowd; new rankings highlight how 15 products scored. The Grid℠, G2 Crowd’s software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products. Act-On, HubSpot, Marketo (MKTO), Oracle Eloqua (ORCL) and Pardot (CRM) earned Leader status based on the high customer satisfaction rating reported by users and the vendors' high market presence. High Performers – which also received high customer satisfaction scores but have smaller market presence – include Net-Results, ONTRAPORT, SalesFUSION and Genoo. The infographic highlights some of the key data points generated by the user reviews and vendor analysis, and our Grid℠ report for marketing automation has more in-depth information on each product and how it stacks up.

1. BEST MARKETING AUTOMATION SOFTWARE | SPRING 2014
G2 CROWD GRID℠ FOR
MARKETING AUTOMATION
LeadersContenders
High PerformersNiche
Market
Presence
SOCIAL
SIGNALS
Marketo
Pardot
ONTRAPORT
Net-Results
SalesFUSION
Genoo
Sales Engine International
CallidusCloud
InfusionSoft
Silverpop
Adobe Campaign
Act-On
Teradata IMM
Satisfaction
USER REVIEWS
Eloqua
CUSTOMER
SATISFACTION (0-100)
95 HUBSPOT
87 ACT-ON
77 ONTRAPORT
75 SALESFUSION
86 PARDOT
85 MARKETO
75 NET-RESULTS
82 ELOQUA
50 CALLIDUSCLOUD
26 SILVERPOP
90-100%
80-89%
65-79%
SMALL MIDMARKET ENTERPRISE
AVERAGE TIME TO GO LIVE 1.1 MONTHS 1.5 MONTHS 2.9 MONTHS
AVERAGE TIME TO ROI 7 MONTHS 10 MONTHS 12 MONTHS
TIME TO RESULTS
RATE OF SATISFACTION
Sending Outbound Emails
Automated Email Responses
89%
HIGHEST RATED FEATURES
RATE OF SATISFACTION
SEO / Keyword Analytics72%
LOWEST RATED FEATURE
NUMBER OF REVIEWS
255 61
40
44
63
130 36
90
25 24
HOW LIKELY ARE USERS TO
RECOMMEND THE PRODUCT?
57
SALESFUSION
ATLANTA
GA, USA
806
HUBSPOT
CAMBRIDGE
MA, USA
261
ACT-ON
BEAVERTON
OR, USA
60
ONTRAPORT
SANTA BARBARA
CA, USA
13,414
SALESFORCE
SAN FRANCISCO
CA, USA
651
MARKETO
SAN MATEO
CA, USA
21
NET-RESULTS
GOLDEN
CO, USA
124,124
ORACLE
REDWOOD SHORES
CA, USA
583
SILVERPOP
ATLANTA
GA, USA
VENDOR LOCATION & NUMBER OF EMPLOYEES according to LinkedIn
629
CALLIDUS
SOFTWARE
PLEASANTON
CA, USA
THE GRID℠ FOR MARKETING AUTOMATION
The Grid℠, G2 Crowd’s software recommendation engine, ranks
products based on customer satisfaction reported in user reviews
and vendor market presence determined from social and public
data, including vendor size, market share, and social impact.
More than 800 marketing professionals reviewed the marketing
automation software they use to help determine the rankings in this
release of the Grid.
AVERAGE
84%
NOTE: Only products with 20+ reviews are highlighted in the infographic.