This is a 10 slide presentation which Alain Thys gave at the Amsterdam #WMYH event on October 20, 2010 For the accompanying blogpost, please go here: http://tinyurl.com/35fhl26

1. 10 ThoughtsforYour 2011 Marketing Strategy A #ChangeMarketing Presentation Alain Thys, October 2010

2. 1. Smart Marketing Fund Allocation It’s about maximising returns, not minimising headaches.

3. 2. Customer Economics Notallcustomers are born equal. Sodon’ttreatthemthat way.

4. 3. Total Customer Experience Management Brands waste billionsbyonly managing part of what the customer actuallybuys.

5. 4. Relevant Engagement Stop interruptinglivesto say howgreatyou are. Start relevant dialoguesinstead.

6. 24/10/2010 6 5. Customer Centric Communication Planning It’s about the guy, not the busstop.

7. 6. Transmedia Storytelling Consistencydoesn’tmeanrepeating the same story everywhere.

8. 7. AudienceInclusion Racial, religious, sexual, ageandpoliticalprejudicecost money.

9. 8. “Real” Social Media Ifyou want a strong online reputation, make sureyou have many happy customers.

10. 9. BehaviourBasedInternal Communications Enable the peopletodeliver on the promises the brand makes.

11. 24/10/2010 11 10. Getting Business toBehaveAccountably Ifyoudon’t pro-activelyaddressit, justicewillbe spoken in the courts of social media.

12. 24/10/2010 FUTURELAB Get involved on www.futurelab.net/changemarketing The #ChangeMarketing Manifesto: A Little Less Conversation, A Little More Action