2. 01
02
03
WRITE LIKE YOU TALK.
Read the speech aloud as you're writing.
If you do it enough, you'll start hearing
the words when you type them.
TELL A STORY.
A good story can be a lot more powerful
than the most compelling facts and
statistics.
STRUCTURE MATTERS.
Lists (like this one) are one way to
impose a structure on a speech.
3. 04
05
06
BE CONCISE.
Challenge yourself to cut as many words
as possible from each sentence without
losing the line's meaning.
BE AUTHENTIC.
Sharing a personal story can help you
find your voice and build a connection
with the audience.
DON'T JUST SPEAK – SAY
SOMETHING.
Before sitting down to write, get inspired
by reading great speeches from
collections like William Safire's "Lend Me
Your Ears."
4. LET'S KEEP
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