Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity

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FutureM 2013 session with Ayantek Speakers: Steffan Berelowitz Founder & CEO, Bluetrain Mobile Brett Borgeson Assistant Vice President, Practice Development, Ayantek Dan Flanigan Vice President of Products, Percussion Software John Moran President, Blue Wave Marketing Praveen Ramanathan President & CEO, Ayantek Jan Rimmel Multi-Channel Marketing Consultant, Market Leaders

Technologie Business

SESSION PARTNER

Digital SMACdown :
How social, mobile, analytics & cloud
technologies are driving innovation and
productivity

VISIONARY SPONSORS

INNOVATOR SPONSORS

TA L K A B O U T U S ! # F U T U R E M # S M A C d o w n

DISCLAIMER

The ideas presented are only meant to present mock scenarios for
the purposes of the Future M show.
BJ’s Wholesale Club and iRobot neither reject nor endorse any of
the content presented herewith.

5

© Ayantek, LLC Confidential

Key Consumer Segments

8

© Ayantek, LLC Confidential

Strategy

Identifying new ways to enhance member value and the shopping
experience are key to the future of marketing. Using data to
provide timely and relevant offers and rewards though social and
mobile will delight members and drive sales.

• Utilize Social Media to enhance
awareness, interest and social sharing
• Utilize past purchase data to serve up
relevant, timely offers and rewards
• Use mobile engagement to provide ease and
convenience in shopping
• Integrate promotions so they can be accessed
across any channel and optimized to meet
business needs

9

© Ayantek, LLC Confidential

SOCIAL
GAMIFICATION

MOBILE VIDEO
CAPTURES

SOCIAL
ENGAGEMENT

MULTI-LINGUAL
EXPERIENCE

SOCIAL
INVENTION

CONCEPT
COLLABORATION

QUALITY OF
ENGINEERING

ONDEMAND
SCALABILITY

YOU ARE THE ULTIMATE JUDGE!
TEXT (240)-492-SMAC (7622)
VOTE FOR THE MARKETING MAVERICKS TEXT 1
VOTE FOR THE DIGITAL DYNAMOS TEXT 2

THANK YOU!
VISIT AYANTEK.COM
TO SEE FOOTAGE OF
TODAY’S EVENT

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Ayantek - Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and Productivity

1. SESSION PARTNER Digital SMACdown : How social, mobile, analytics & cloud technologies are driving innovation and productivity VISIONARY SPONSORS INNOVATOR SPONSORS TA L K A B O U T U S ! # F U T U R E M # S M A C d o w n

3. TEAM MARKETING MAVERICKS

4. TEAM DIGITAL DYNAMOS

5. DISCLAIMER The ideas presented are only meant to present mock scenarios for the purposes of the Future M show. BJ’s Wholesale Club and iRobot neither reject nor endorse any of the content presented herewith. 5 © Ayantek, LLC Confidential

6. ABOUT BJ’s

7. BJ’s Wholesale Club Business Challenge BJ’s Wholesale Club provides high-quality, brand name merchandise at great prices. They continually look for new ways to enhance customer experience and value for their members online and offline. “How can they utilize data and emerging technology platforms to serve up timely and relevant offers and rewards that will enhance customer satisfaction and drive sales?” 7 © Ayantek, LLC Confidential

9. Strategy Identifying new ways to enhance member value and the shopping experience are key to the future of marketing. Using data to provide timely and relevant offers and rewards though social and mobile will delight members and drive sales. • Utilize Social Media to enhance awareness, interest and social sharing • Utilize past purchase data to serve up relevant, timely offers and rewards • Use mobile engagement to provide ease and convenience in shopping • Integrate promotions so they can be accessed across any channel and optimized to meet business needs 9 © Ayantek, LLC Confidential

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21. About iRobot iRobot designs and builds robots. These robots are used in a wide variety of applications and industries from the home, to commercial applications in healthcare, education, commercial, defense & security. Challenge Question With such a broad spectrum of application usage and diverse audience set, the challenge for iRobot is to institute a cohesive Digital Marketing Strategy including content, brand, and technology that Leverages the SMAC Stack and meets the needs of all stakeholders. “How can iRobot accomplish this?” 21 © Ayantek, LLC Confidential

22. GOALS & STAKEHOLDERS

23. APPLICATIONS HOME | DEFENSE & SECURITY | COMMERCIAL | EDUCATORS GOALS • Creating awareness about robotics in general • • 23 Build Brand Awareness about iRobot Sell more products! © Ayantek, LLC Confidential

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31. MyBOT ONLINE GAME CHALLENGE

32. ENGINEERS, INVENTORS & ENTREPRENEURS

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35. SOCIAL GAMIFICATION MOBILE VIDEO CAPTURES SOCIAL ENGAGEMENT MULTI-LINGUAL EXPERIENCE SOCIAL INVENTION CONCEPT COLLABORATION QUALITY OF ENGINEERING ONDEMAND SCALABILITY