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Festival As Lab 
Call For Expressions of Interest 
FutureEverything 2015 
25-28 February 2015 
Manchester UK
FutureEverything 2015 
A global festival of ideas, art, invention
Festival As Lab 
Cities become laboratories for new 
ways of living, playing, governing, 
new forms of citizenship.
FutureEverything Est. 1995 
FutureEverything is an innovation agency, that presents city data 
services, design for science, innovation events, advice and 
training, art commissions, and experiences and demonstration. 
Its festival is both a cultural event and research vehicle, for 
experimentation in methods and mechanisms for research and 
knowledge exchange around the emergence of a digital culture. 
The 20th anniversary of its award winning festival takes 
place 26-28 February 2015.
Call for Entries 
FutureEverything and the European Network of Living Labs (ENoLL) invite 
proposals for self-funded research and innovation projects to be presented as 
a part of the 20th anniversary edition of FutureEverything festival, which takes 
place 26-28 February 2015. 
Successful applicants will be given a unique opportunity to stage co-design, 
prototyping and public trials, engaging festival visitors and/or residents of 
Manchester, at festival venues or across the city. Projects will showcase 
ground-breaking concepts, products and services to attendees, commercial 
enterprise and the international design and innovation community. 
A physical hub with WiFi and A/V equipment will be provided for presentation 
of data, workshops and public engagement at The Shed, hosted in 
partnership with MMU Digital Innovation. Projects must launch and remain live 
over the festival period. Projects could be live place for those days, or run 
over a longer period. 
The opportunity will appeal to research teams, design and new product 
development companies, innovation agencies, and commercial enterprises. 
We encourage applications from consortia and organisations with established 
commercial partnerships. 
The FutureEverything Festival As Lab 2015 (FAL15) is presented in 
association with European Network of Living Labs (ENoLL) as a part of 
FutureEverything 2015.
FAL15 Themes 
Themes of relevance include: 
– Smart Cities. Future Internet. 
Internet of Things. 
– Smart Mobility, Wayfinding and 
Transport Innovation. 
– Digital Social Innovation. Civic 
Participation. e-Government. 
– City Sensing. Citizen Observatories. 
Data Services. 
– Creative Media. Experience. 
Personalisation. Identity. 
There is a particular interest in city 
sensing projects and trials. One 
option here would be to combine a 
number of sensing projects into a 
sensing lab. 
FAL15 Criteria 
A living lab project involving co-design 
and/or participatory research that: 
– Co-creates and/or tests ideas and 
prototypes with festival attendees and/or 
Manchester residents. 
– Generates visibility and engagement 
around a theme. 
– Uses creativity or design methods to 
engage users or an audience in a novel 
way. 
– Involves motivation or reward. This can 
be intrinsic (the experience is gamified, 
artistic, playful, entertaining or thought 
provoking) and/or extrinsic (an incentive, 
such as entry into a competition). 
– Uses the festival environment to extract 
learnings be they through participation, 
user testing, workshops, interviewing, 
ethnography, and other methods.
Festival As Lab 
Characteristics 
Festivals as agile research and 
development environments for real-world 
rapid prototyping, open 
innovation and user-led design. 
– Experts and passionate amateurs 
coming together to imagine and 
experience the future. 
– City as playspace - People and 
businesses play and experiment with 
the infrastructure of a city. 
– These experiments devise and test 
innovations, and generate visibility and 
engagement. 
Why 
Festivals? 
– Involve large numbers of people 
taking part in experimental, playful 
activity. 
– Participatory spaces that nurture play, 
risk and community creation. 
– Enable the free circulation of people 
and ideas, connecting people at 
different levels, from grass roots to 
government and business leaders.
Festival As Lab Differentiation 
FestivalAsLab LivingLab 
pop-up, 
light touch 
embedded, 
longitudinal 
staged, 
extraordinary 
real world, 
ordinary 
wide 
engagement 
deep 
engagement
Pricing 
For applicants wishing to run a project 
to the specification detailed above, 
guidance indicates that a fundamental 
event package will cost €5500* (NB: 
Indicative cost), although applicants 
may wish to explore higher scope / cost 
projects, so it is recommended 
applicants provide a cost breakdown. 
In understanding that applicants and 
their partners may have additional 
requirements, FutureEverything can offer 
bespoke innovation events, enhanced 
festival profile and curatorial expertise in 
response to a specific project brief. 
Applicants wishing to explore additional 
scope should indicate so in their 
expression of interest. 
Applicants should signal any interest in 
commissioning an artist or designer to 
contribute to their project (eg. interactive 
visualisations, or novel forms of user or 
audience participation). 
Comms Benefits 
FutureEverything offers partners and 
external organisations a variety of 
sponsorship options, ranging from 
banner based exposure to festival 
footfall, branding in promotional 
materials, and an opportunity to inform 
the programme itself by hosting 
curated and branded events. 
Communications benefits for all 
participating projects/teams include: 
– Agreed passes for all festival events. 
– Branding on all marketing materials. 
– Promotion through FutureEverything 
online marketing activity, including 
press release, newsletter, Facebook, 
Twitter. 
The festival plays host to an 
international community of designers, 
companies, city agencies and citizens, 
therein providing a unique platform for 
public and industry engagement.
FutureEverything is 
Responsible for 
– Registering projects and providing 
event coordination and administration. 
– Venue and event support: a base for 
projects, a Festival As Lab workshop. 
– Promoting the Festival As Lab 
projects as a whole and the 
participating research institutes to its 
global community and within 
Manchester. 
– Comms support including editing, 
proofing, refining copy. 
– Guidance (through written and/or 
verbal feedback) on how to: identify 
research themes and questions of 
relevance to festival attendees and/or 
Manchester residents; create an 
engaging experience; engage a wide 
audience/user group; communicate the 
project to non-scientists. 
The Partner is 
Responsible for 
– Design, delivery and evaluation of the 
Festival As Lab project, within terms 
defined by FE. 
– Meeting all deadlines and milestones 
agreed with FE. 
– Creation and delivery of 
communication and interpretation 
materials. 
– A dedicated project contact and lead. 
– Appropriate crediting of project 
contributors in marketing and 
publications. 
– FutureEverything direct costs and 
their own project costs inc. travel and 
accommodation. 
– Optional: Contribution to a revised 
edition of the Festival As Lab Toolkit.
Timeline 
30 September 2014 Call for proposals 
open 
27 October 2014 Deadline for entries 
27 - 7 November 2014 Interviews 
(Skype/Hangout for Non-UK applicants) 
22 November 2014 Submission of 
revised and full project plan 
5 December 2014 Final decisions, sign 
off and contracting, delivery of project 
copy, images, materials 
12 December 2014 Festival As Lab 
press release and announcement 
January 2015 Project team available 
for project communication and 
development 
February 2015 Launch and delivery 
Entry Format 
Please send a 4 page application 
detailing your proposed Festival As Lab 
project and supporting information to 
include project partners. 
Portfolios and supplementary visual 
resources are encouraged, although will 
not be considered without a detailed 
written application. 
Submission Email: 
tom.rowlands@futureeverything.org 
Submission Deadline: 
5pm, 27th October 2014

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Festival As Lab 2015 Call for Entries

  • 1. Festival As Lab Call For Expressions of Interest FutureEverything 2015 25-28 February 2015 Manchester UK
  • 2. FutureEverything 2015 A global festival of ideas, art, invention
  • 3. Festival As Lab Cities become laboratories for new ways of living, playing, governing, new forms of citizenship.
  • 4. FutureEverything Est. 1995 FutureEverything is an innovation agency, that presents city data services, design for science, innovation events, advice and training, art commissions, and experiences and demonstration. Its festival is both a cultural event and research vehicle, for experimentation in methods and mechanisms for research and knowledge exchange around the emergence of a digital culture. The 20th anniversary of its award winning festival takes place 26-28 February 2015.
  • 5. Call for Entries FutureEverything and the European Network of Living Labs (ENoLL) invite proposals for self-funded research and innovation projects to be presented as a part of the 20th anniversary edition of FutureEverything festival, which takes place 26-28 February 2015. Successful applicants will be given a unique opportunity to stage co-design, prototyping and public trials, engaging festival visitors and/or residents of Manchester, at festival venues or across the city. Projects will showcase ground-breaking concepts, products and services to attendees, commercial enterprise and the international design and innovation community. A physical hub with WiFi and A/V equipment will be provided for presentation of data, workshops and public engagement at The Shed, hosted in partnership with MMU Digital Innovation. Projects must launch and remain live over the festival period. Projects could be live place for those days, or run over a longer period. The opportunity will appeal to research teams, design and new product development companies, innovation agencies, and commercial enterprises. We encourage applications from consortia and organisations with established commercial partnerships. The FutureEverything Festival As Lab 2015 (FAL15) is presented in association with European Network of Living Labs (ENoLL) as a part of FutureEverything 2015.
  • 6. FAL15 Themes Themes of relevance include: – Smart Cities. Future Internet. Internet of Things. – Smart Mobility, Wayfinding and Transport Innovation. – Digital Social Innovation. Civic Participation. e-Government. – City Sensing. Citizen Observatories. Data Services. – Creative Media. Experience. Personalisation. Identity. There is a particular interest in city sensing projects and trials. One option here would be to combine a number of sensing projects into a sensing lab. FAL15 Criteria A living lab project involving co-design and/or participatory research that: – Co-creates and/or tests ideas and prototypes with festival attendees and/or Manchester residents. – Generates visibility and engagement around a theme. – Uses creativity or design methods to engage users or an audience in a novel way. – Involves motivation or reward. This can be intrinsic (the experience is gamified, artistic, playful, entertaining or thought provoking) and/or extrinsic (an incentive, such as entry into a competition). – Uses the festival environment to extract learnings be they through participation, user testing, workshops, interviewing, ethnography, and other methods.
  • 7. Festival As Lab Characteristics Festivals as agile research and development environments for real-world rapid prototyping, open innovation and user-led design. – Experts and passionate amateurs coming together to imagine and experience the future. – City as playspace - People and businesses play and experiment with the infrastructure of a city. – These experiments devise and test innovations, and generate visibility and engagement. Why Festivals? – Involve large numbers of people taking part in experimental, playful activity. – Participatory spaces that nurture play, risk and community creation. – Enable the free circulation of people and ideas, connecting people at different levels, from grass roots to government and business leaders.
  • 8. Festival As Lab Differentiation FestivalAsLab LivingLab pop-up, light touch embedded, longitudinal staged, extraordinary real world, ordinary wide engagement deep engagement
  • 9. Pricing For applicants wishing to run a project to the specification detailed above, guidance indicates that a fundamental event package will cost €5500* (NB: Indicative cost), although applicants may wish to explore higher scope / cost projects, so it is recommended applicants provide a cost breakdown. In understanding that applicants and their partners may have additional requirements, FutureEverything can offer bespoke innovation events, enhanced festival profile and curatorial expertise in response to a specific project brief. Applicants wishing to explore additional scope should indicate so in their expression of interest. Applicants should signal any interest in commissioning an artist or designer to contribute to their project (eg. interactive visualisations, or novel forms of user or audience participation). Comms Benefits FutureEverything offers partners and external organisations a variety of sponsorship options, ranging from banner based exposure to festival footfall, branding in promotional materials, and an opportunity to inform the programme itself by hosting curated and branded events. Communications benefits for all participating projects/teams include: – Agreed passes for all festival events. – Branding on all marketing materials. – Promotion through FutureEverything online marketing activity, including press release, newsletter, Facebook, Twitter. The festival plays host to an international community of designers, companies, city agencies and citizens, therein providing a unique platform for public and industry engagement.
  • 10. FutureEverything is Responsible for – Registering projects and providing event coordination and administration. – Venue and event support: a base for projects, a Festival As Lab workshop. – Promoting the Festival As Lab projects as a whole and the participating research institutes to its global community and within Manchester. – Comms support including editing, proofing, refining copy. – Guidance (through written and/or verbal feedback) on how to: identify research themes and questions of relevance to festival attendees and/or Manchester residents; create an engaging experience; engage a wide audience/user group; communicate the project to non-scientists. The Partner is Responsible for – Design, delivery and evaluation of the Festival As Lab project, within terms defined by FE. – Meeting all deadlines and milestones agreed with FE. – Creation and delivery of communication and interpretation materials. – A dedicated project contact and lead. – Appropriate crediting of project contributors in marketing and publications. – FutureEverything direct costs and their own project costs inc. travel and accommodation. – Optional: Contribution to a revised edition of the Festival As Lab Toolkit.
  • 11. Timeline 30 September 2014 Call for proposals open 27 October 2014 Deadline for entries 27 - 7 November 2014 Interviews (Skype/Hangout for Non-UK applicants) 22 November 2014 Submission of revised and full project plan 5 December 2014 Final decisions, sign off and contracting, delivery of project copy, images, materials 12 December 2014 Festival As Lab press release and announcement January 2015 Project team available for project communication and development February 2015 Launch and delivery Entry Format Please send a 4 page application detailing your proposed Festival As Lab project and supporting information to include project partners. Portfolios and supplementary visual resources are encouraged, although will not be considered without a detailed written application. Submission Email: tom.rowlands@futureeverything.org Submission Deadline: 5pm, 27th October 2014