Adam Phones are a personal telecommunication providers for organisations and individuals, they were looking to redevelop their web portal and consolidate a number of separate digital platform tools for their customers. We developed a dynamically populated mobile responsive site (RWD) that incorporated the follows: - Memorable mobile numbers database ordering functionality - Bespoke solution builder functionality for customers to help them find the right solution - Client short term hire independent microsites, customisable by client, independent from the site, managed through same CMS setup as the website - 25-30 template build - Open source CMS - Mobile responsive web design - Custom user gating selective by resource, popup and page We decided to take a different approach when building the site with an aim of trying to reduce the users clicks a much as possible and pull the content from lower levels to dynamic feed landing pages that can be targeted with clever use of digital positioning marketing activity. The build is component led mean that page templates are built up using a dynamic compilation of promotional, dynamic feed, call to action, video, content, social media, contact and carousel components that can selected, ordered and customised page by page. The build includes: - 4 template build - 30+ custom component elements build - Mobile responsive web design - Open source CMS - Custom user gating selective by resource, popup and pag

1. ADAMPHONES.COM
Responsive Website Development
Launched April 2013

2. The Brief
RWD - Adamphones.com
Our overarching task was to refresh the
Adam Phones brand and develop its current
customer facing channels, platforms and
content.
Adamphones.com forms a central part of much of the
project activity being a launch platform, customer
resource and management portal.
The briefed requirements for the website were as follows:
✖ .NET ASP coding
✖ Mobile friendly
✖ CMS interface
✖ All items administrable by client
✖ Pre-existing Wordpress blog integration
✖ Golden Mobile Numbers search/order
functionality integration
✖ Cookie driven gating systems for all contact
collection points
✖ Bespoke solution builder functionality
✖ Independent short-term hire partner microsites
functionality within the same build structure

3. The Benefits
RWD - Adamphones.com
Fully Responsive Build (RWD)
The site is fully responsive with mobile navigation that provides
a much better user navigation experience on mobiles devices
and tablets. The main benefit of the RWD is that the site is
singular and does not require a mobile version to run alongside
the main site.
Full Administration
The site as been designed to take into account the client’s
requirements to administrate their site, structure and content.
The site is dynamically built, making it flexible and customisable
with the ability to adapt to the needs and behaviours of its
users.
Responsive Marketing Activity
The website has a smart carousel area that is populated based
on the content being placed into it. The three agreed
requirements in the brief were a single image, customisable
carousel and Vimeo video.
Multi-functional Template Build
Due to complexity it was essential to try and streamline the
build as much as possible. To achieve these we built a single
template that could be customised into different variations
giving the site a consistent but varied look and feel across the
core internal templates.
Customer Gating Process
To make the site as approachable as possible, the use of
customer contact points has been integrated commonly
throughout the site. These all channel into a custom gating
system that will allow a user to register once on a cookie and
then the system will log this along with any activity and will
allow them access to any content whilst the cookie is still
active.
The system also allows blacklisting, and custom content, page
and popup content administration.

4. Back Then
RWD - Adamphones.com
Home
Our People
Products & Devices
Short-term Product Hire

5. Here & Now
RWD - Adamphones.com
Home
Our
People
Products
& Devices
Short-term
Product Hire

6. Interested
RWD - Adamphones.com
If you are considering developing your digital
channels we would be interested in talking
to you.
Creating intuitive, responsive and flexible channels is at the
core of our digital development.
For more information please contact:
Ben Wardell
07956245541
ben@fufx.co.uk
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