We take a look at how building a mobile roadmap is more about aligning with company strategy and less about building standalone apps. We reiterate how important it is to define business value through the use of mobile solutions and how you should prioritise growth opportunities, when developing your mobile roadmap. Companies and senior executives are under pressure to implement a mobile strategy and deliver on mobile user test cases, which have been identified by their business units. These executives are tasked with delivering business value and a healthy ROI. Getting it right first time also mitigates the risk for business and helps to avoid the outcomes common in enterprise software as highlighted by McKinsey and Oxford University - "Large software projects on average run 66% over budget and 33% over schedule. As many as 17% of projects go so badly that they can threaten the very existence of the company." So what are the first steps? The most vital step is to work with an experienced team who take the time to understand your business and can extract your ideas and suggestions to make a valid business case for building mobile solutions. At Fuse Mobile we have what we call our Innovation Hub and this is where we work with companies to establish their business objectives, identify revenue opportunities, what we can do to drive business efficiency, and what technical approach we should take to deliver on those objectives. By wire-framing those ideas we bring clarity and visualisation of how the product will look through user stories and mock-ups. This process ensures buy-in from all stakeholders and can validate ideas in a cost efficient manner before a line of code has ever been written. The invaluable insights gained from these first steps will allow your team to deliver a roadmap with actionable strategies.

1. 5steps
for Developing
Successful
Business Apps
and building a
roadmap to
mobile success

2. The ugly
truth...
Large software
projects on average run
over budget and
over schedule.
66%
These 5 steps can set your business on the right path…
McKinsey/Oxford Study July 2014
McKinsey/Oxford Study July 2014
As many as
of projects go
so badly that they
can threaten the
very existence
of the company.
17%
"
"
"
"

3. Ask
opportunities.
DISCOVER
truth
questions and you
will begin to find the ?
Analyse the data, prioritise the

4. Whataretherealpainpoints
internallyandexternally?
Whatisstopping
growth?

5. Thisiswhereyoudiscoverthe
realopportunitiesthatlieahead.
Whatcanwedotomake
Howcanwebe

6. INSIGHTSANDANALYSIS
Definebusinessvaluethrough
theuseofMobilesolutions.
Workoffthedataand
analysethenumbers.

7. Prioritisegrowth
opportunitiesincluding
revenuecreation,
customer&employee
engagement andboost
brandawareness.

8. What will make a difference
to your bottom line quickly?
What will delight your customers by
keeping them coming back for more?
Selectthebestideaswiththe
highestbusinessvalue.

9. Summontheinnerspiritofthe
docin Back to The Future.
Beagileandlean.
EXPERIMENTS

10. Belaserfocusedand
haveclearobjectives.
Turnideasintoreality.
BuildaMinimum
ViableProduct(MVP).

11. Validateyourideasthroughtesting,
takeonboarduserfeedbackanditerate.
Workinsprintsand
failquickly.
Test/Validate/Test

12. Thisiswhatwecallthe
InnovationPowerhouse
2011 2012 2013 2014 2015
Soonyourtimemachinewillfly.

13. Here are our
guiding principles
that we follow in our
Innovation Hub:
AGILEANDLEAN
10

14. 1.Theteammustbeempoweredto
make decisions.

15. 2.Capturerequirementsatahighlevel;
keep
them
visual.

16. 3.Involveusers
andtestersearly
andthroughout
theproject.

17. 4.Requirementsevolvebut
thetimescaleisfixed.
15 18 20 24

18. 5. Develop small,
incremental
releases
and iterate.

19. 6. Focus on
frequent
delivery
of products.

20. each feature
before
moving on
to the
Complete
next.

21. 8. Apply the
80/20rule.
80%
20%

22. 9.Testearly
andoften.

23. 10.Acollaborativeapproach
betweenallstakeholders
isessential.
Thisishowwemitigaterisk
whenbuildingworld-class
enterpriseapps.
10PrinciplesadaptedfromKellyWalters–WhatisAgile?

24. Buildaninnovation hub readyto
testandvalidateideasquickly.
Thissavesyoutime, money and
resources.
ROIANDADDINGVALUE

25. The results you achieve
should be tangible.
They’re calculated to improve
your business and generate
revenuegrowth.

26. Add further
value by taking into
consideration the
four main cost
factorsthat affect
ROI:

27. 1
2
Ease of use of
theapplication
Ease of
operations

28. 3
4
Ease of
deployment
Upkeep and
maintenance

29. Thefocusshouldalwaysbeoninnovation
anddeliveringaroadmapfor
MOBILE
SUCCESS

30. About Fuse Mobile
We’re a app development agency that helps great
companies build successful mobile solutions.
(This is what we love to do.).
You can find our thoughts across the interwebs.
We also like to hear great ideas, so let’s get started!
info@fusemobile.com.au www.fusemobile.com.au