Rhetoric

1. RHETORIC
T H E A R T O F P E R S UA S I O N

2. REVISION
What are the
characteristics of a
persuasive
speech/speaker?

3. SOME OF THE
CHARACTERISTICS
OF PERSUASIVE
SPEAKERS
K.I.S.S.
CONFIDENCE
AUTHENTICY
BE YOURSELF
PASSION
NO
MEMORISATION
VOICE
PROJECTION
CONNECT WITH
YOUR AUDIENCE

4. ARISTOTLE’S RHETORIC
• Aristotle: an ancient
philosopher having
wrritten on various
subjects, from logic,
philosophy, and ethics to
physics, biology,
psychology, politics, and
rhetoric.

6. METHODS OF PERSUASION

12. • "More than one hundred peer-reviewed studies have been conducted over the past decade, and none
of them suggests that this is an effective treatment for hair loss!"
( LOGOS )
• "Better men than us have fought and died to preserve this great nation. Now is our turn to return the
favor. For God and country, gentlemen!"
• (PATHOS)
• "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best
results."
• (ETHOS)
• "Research compiled by analysts from NASA, as well as organizations from five other nations with
space programs, suggests that a moon colony is viable with international support."
(LOGOS)
• "You know me - I've taught Sunday School at your church for years, babysat your children, and served
as a playground director for many summers - so you know I can run your preschool."
(ETHOS)
• "You'll make the right decision because you have something that not many people do: you have
heart."
(PATHOS)

13. TASK
• What do you think is the best _______ (fill in the blank
here… shoes, country, band, movie, book etc)
• Make three different advertisements for one thing.
• One should use pathos, the other logos and the third
ethos.
• At the end, I will get three different adverts for one
product.