MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

1. FULL
SIGHTS
november_14

2. MONTHLY DIGITAL KNOCKOUTS
Fullsix’s team gathers a special selection of content, the most
impactful Digital actions , thought to be inspiring and shared

3. 01 03 Data
Digital Tech
04 estudios, estadísticas, infografías,…
digital signage, gadgets, instalaciones,… Advertainment
advergaming, brand experiences, outdoor,…
02 User Experience
interfaces, usabilidad, interacción…
05 06 07 Mobile
Storytelling
Social Ideas
08 AR, apps, augmented TV, wearable tech...
short stories, films, video, animation...
contenido, conversación, plataformas… Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others

4. 01 Data
86% of Internet users access
to the net through an Smartphone
*
"Mobile Only"
strategies are starting
to be the alternative for
"Mobile First"

5. 02 User Experience
Honda - The Other Side
Two synchronized stories that you will be able to swap by pressing
the "R key” in the interactive video developed by the brand
*
In digital,
interaction, must
be part of the idea

6. 03 Digital Tech
NETFLIX - GIF Campaign
OOH Digital Campaign with GIF images from movies that are
adapted in real time, responding to sports results, news, ...
*
Take advantage of
your users' own
codes, to your brand
actions

7. 04 Advertainment
Carulla - Shutter Billboards
To communicate that their stores are opened 24 hours, they used as
advertising spaces the metal shutters of their competitors stores
*
Not all your
competitors are your
enemies

8. 05 Mobile
Nutri-Grain - Throwdowns
A real game experience in which users have to compete with
friends and influencers in order to overcome the 21 challenges
*
Do not make raffles,
reward users when
proving their
commitment

9. 06 Storytelling
Airbnb - Wall and Chain
Two guards in the different sides of the Berlin Wall
meet 25 years later in an Airbnb apartment
*
Adapt your actions
to milestones of the
calendar to be more
relevant

10. 07 Social Ideas
Pizza Hut - Flavor of Now
Pizza Hut wants you to know that pizza creators, performed by
elder people from the rural Italy, do not like their new pizzas
*
Connect with your
target by getting the
opposed target to
pronounce against you.

11. 08 Knowledge
Tina Roth Eisenberg: Don't Complain, Create
“I have a rule: If I keep complaining about something, I
either do something about it or let it go”
*
Users need brands to
get to action and prove
their messages

12. 09 Art
Porsche - Art of the Thrill
Wearable tech to register the emotion felt by pilots
while driving a Porsche and create artistic pieces
*
Use technology as a
mean to demonstrate
emotions

13. 10 Cutting Edge
Amazon - Echo
Voice controlled device and connected to the internet, that allows you
to listen to music, to get the weather forecast, news and much more...
*
Have you ever thought
about using voice
technology as an
interface of your actions?

15. Javier Gómez de Quero del Castillo
Director General
FullSIX
91 298 27 30
663 04 94 60
javier.quero@fullsix.com
@jgomezdequero
www.fullsix.es
Bueso Pineda 12, 28043 Madrid
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reconnecting brands and people
We are the leading independent marketing communications
group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands
reconnect with their users and leave them a big smile .
LET’S TALK ABOUT WHAT YOUR
BRAND SHOULD DO TODAY?