30 Ways to Write Killer Headlines and Other Compelling Content
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Join Reed Overfelt, CEO of FullQuota, and world-renowned copywriter Amy Harrison to discuss the critical points to writing great content and compelling headlines. In this session you’ll learn practical, actionable tips to dramatically improve your subject lines, headlines and other content.
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30 Ways to Write Killer Headlines and Other Compelling Content
- 1. Webinar 30 Ways to Write Killer Headlines and other Compelling Content
- 3. Of B-to-B buyers first use search engines to look for services and products 92%
- 4. Top 3 That means you need to be here…
- 7. Creating exceptional and unique content is the key to generating awareness and getting found!
- 8. “On average, 8 out of 10 people read a headline”
- 9. “But only 2 will decide to read the full copy”
- 10. What are the 4 ingredients of a killer headline?
- 11. “Washes Wrinkles From Your Face and Fat From Your Body”
- 12. “Rub Your Stomach Away”
- 13. “Just 14 Days To Renewed Health”
- 14. www.upworthy.com
- 15. How to cook your own killer headline? And fortunately, we’re giving you a free shortcut
- 16. 1
- 17. [Product] Trade Association Management Software [Pain Point] Losing members [Niche] Member Management [Target Market] Executive Director [Results] Retaining and adding members [Benefit] Increasing revenue [Time] 90 days or less
- 18. 2
- 19. Focus on benefits… Why [target market] are choosing [product] to enjoy [benefit] Finally, you can have [benefit] and banish [pain] How you can increase [results / benefit] by X%, Y% or even Z%
- 20. Ask a question… What would your life look like without [pain]? What if you could [benefit / result] in just [time]? Would you want to know how to [benefit] by getting rid of [pain]?
- 21. Make it news worthy… Discover the link between [product] and [results] What most [target market] don’t know about [pain] How [product] works to [benefit]
- 22. Discover the link between [product] and [results].
- 23. Discover the link between Association Management Software and growing your membership!
- 24. 3
- 25. Discover the unusual link between Association Management Software and explosive membership growth.
- 26. Let’s re-cap
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Hinweis der Redaktion
- Image source - Purchased from iStockphoto (http://www.istockphoto.com/license) Istock Photo -File #: 18596624
- Image Source: FlikerCCAC North LibraryWe talked about how creating, optimizing and promoting exceptional and unique content is the secret to the top of the funnel. It's also the secret to the middle of the funnel – it’s the key to nurturing your prospects. It's all about content today. And there's a reason for that.
- On average, 8 out of 10 people read a headline…Butonly 2will decide to read the full copyWalk away from averageWrite stronger headlines and get more prospects reading your copy
- On average, 8 out of 10 people read a headline…Butonly 2will decide to read the full copyWalk away from averageWrite stronger headlines and get more prospects reading your copy
- Source: Eugene Schwartz
- Source: Eugene Schwartz
- Source: Eugene Schwartz
- General Framework Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
- Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
- Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
- Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
- Source: © 2010 Harrisonamy Copywriting / Amy Harrison / www.harrisonamy.com
- Remember the 4 ingredients: Drama Emotion or ImpactSomething UnexpectedAudience Interests