The document discusses Decathlon Poland's partnership with Frosmo to improve their online customer experience through personalization and recommendations. Some key points: - Frosmo helps Decathlon with personalization on the home page and recommendations during checkout based on user behavior and past purchases. - Geo-localization allows Decathlon to target banner ads and offers to users based on their location. - Frosmo helps modify the mobile site layout and navigation to improve the customer experience on those devices. - Dynamic content changes like sports scores, weather effects, and new payment methods are added using Frosmo to engage users. - Metrics showed improvements like 9x higher click-through for home

1. „The importance of speed & flexibility
in UI development”
Jakub Gierszynski, E-commerce Director / Decathlon Poland
Warszawa 2016

2. Decathlon international in numbers
Decathlon is a network of innovative retail chain and brand providing
enjoyment for all sports people.
Founded 40 years ago.
With innovative concept ! „All sports under one roof”
Key figures 2016:
✓ 70.000 employees
✓ 1100 retail stores
✓ 32 countrys
✓ 22 passion brands
+ 9 bln euro turnover in 2015
Decathlon = product creation + development + production + supply management
+ logistic + retail + e-commerce

3. Decathlon in Poland
45 retail stores (from 2001)
decathlon.pl (from 2012)
1 warehouse
3 000 employees
Sport market lider
14,5 % market share

4. Omnichannel by Decathlon
Consistent fulfilment of customer needs by Decathlon across all channels.

6. Our co-operation with Frosmo
What we do ?
1/ Personalization
2/ Recomendation
3/ Geo-localization
4/ Bug covering
5/ Mobile version
6/ Web hacking

7. 1/ Personalization: home page

8. 1/ Personalization: home page
Home page
recommendations
based on users
behaviour
Recently viewed

9. 2/ Recommendation: 404 mostly
Mostly viewed products
in last 7 days

10. 2/ Recommendation: Basket slider on 1 order step
Adding product straight
to the basket with
possibility of choosing
colour and size

11. 3/ Home page: banner geolocalization
Showing 4 th banner on
slider or small banner
depends on the need

12. 4/ Bug covering

13. 4/ Bug covering

14. 4/ Bug covering

15. 5/ Mobile version: layout modification
Very simple
framework - easy to
change by
Decathlon.pl team
<a class="frosmoImage" href="http://www.decathlon.pl/
C-895036-piekna-strona-sportu?opeco=opeco:smartphone2-
opeco-lato&type=opeco">
<img src="http://www.decathlon.pl/content/image/mobilna/
mobilna%20-%20banery%20744x306/
AJ559_bannery_okladka_OPECO_744x306.jpg" />
<div class="frosmoBar">
Oferta z najnowszej gazetki
</div>
</a>

16. Modifications on
mobile site are
intended to improve
customer experience
5/ Mobile version: navigation

17. Adding new elements
to the mobile site
5/ Mobile version: adding new elements

18. 5/ Mobile version: adding new elements
Adding new elements
to the mobile site

19. 6/ Web hacking: football news
Engaging users by
showing scores of
Euro 2016 on the
home page

20. 6/ Web hacking: snow on home page
Adding new elements
to the mobile site
Bringing snowing overlay within 1 hour.

21. 6/ Web hacking: Pay Pal method discount
Thanks to Frosmo modification we
were able to create the discount on
payment mean that was not existing.

22. 6/ Web hacking: delivery time information
Bringing back
delivery
information

23. 6/ Web hacking: delivery time information
Bringing back
delivery
information

24. Few numbers gained thanks to
✓ 9 times higher CTR for home page modifications compare to original
content
✓12,6 times higher CTR for Frosmo modifications compare to original
content in general
✓1,6 times higher Conversion Rate for users exposed to Frosmo
modifications
✓25% users have used Frosmo modifications before making conversion
✓+17.6% increase of average number of products in the basket within
one transaction

25. Thank You !