Our latest credentials. Frizbee 2019. This covers a lot of work and results from the past 4.5 years. Have a browse

1. Content Creation
meets Marketing
Automation.
Vinnie Romano, Managing Director

2. Who we are.
We’re content marketing
specialists with eyes only for the
B2B market.
Expertise in digital and social
content strategy, creation - from
editorial to in-house video - and
amplification.
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Our jam is flawless execution
through social media, SEO & SEM,
websites or tailored demand
generation with full funnel lead
nurturing.
We work tirelessly to ensure
content is seen by the right person,
at the right time for the right
reasons.
We’re an engaged and enthusiastic
bunch who are personal, honest
and authentic.
As humans, we’re fuelled by
connection and experience. At
Frizbee, we major on both.

3. Our values.
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At Frizbee we believe in the investment of people.
People are at the heart of everything we do, and if
they’re not happy, the cycle breaks down.
With happy people, comes better work. This makes our
clients happier, which is the catalyst to more revenue
for our business. This opens up a world of more
opportunities to be reinvested back into the business,
but more specifically for our people.
More training, more staff, more flexibility.
#winning

4. Core services.
Content
• Strategy
• Editorial, Blog & Social
• Graphic Design
• UX Design
• Amplification
Automation
• Strategy
• Workflow Design
• Lead Generation & Nurturing
• Lead Management & Scoring
• Tracking & Reporting
(including SEO & SEM)
Video
• Live action
• Motion Graphics
• Storyboarding
• Voiceovers
• Sound Design
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5. The value add.
Content Marketing
When you have B2B marketing KPI’s and
your global/retained agency is only doing
B2C or can’t afford to jump on it, we will.
Inbound Marketing
When you need more awareness and/or
struggle to prove ROI, we assist you on
how to integrate all your assets.
In House Production
When your in-house/current content
team can’t handle the workload, we can
be the extension to the marketing
department.
Human (UX) Experience
We curate global content for the local
market when you need assets turned
around quick.
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6. What makes us different?
We offer full service strategy, creative
and automation under one roof.
By being able to control all of the
above, this gets results and ROI, not
just eyeballs. We have partnerships
with the automation players, as well as
in-house people to do both creation
and automation. End to end, we know
what we’re doing. And everyone at our
end knows what everyone else in-
house is doing, reducing
miscommunication.
Our focus is B2B content marketing,
specialising in tech & finance brands
and as such we have really strong
ties with LinkedIn which we’re really
proud of.
This allows us to leverage their insights
to such a granular level and combine it
with our work to produce better stuff
that works harder.
We produce the same quality content
as our competitors (if not higher) at
speed and at scale.
Clients have actually told us to slow
down because they’re not used to it.
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1 2 3

7. We produce content that
harvests leads and
delivers ROI.

8. We connect great people with even greater content.
What we excel at is looking at a client's online marketing efforts from a holistic perspective.
It allows us to identify the gaps, and more importantly, the opportunities that will deliver the best results. The way
we fill those gaps, and leverage the opportunities, is through killer content. Wherever in the funnel those may be.
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ATTRACTION
OPPORTUNITY
ENGAGEMENT
OPPORTUNITY
CONVERSION
OPPORTUNITY

9. How?
B2B & LinkedIn
Experts.
With a strong pedigree in
B2B Tech & Finance,
LinkedIn is part of our
DNA and we are proud of
the strong ties we have
built across the
organisation.
We have extensive
experience delivering
best in class LinkedIn
content programs.
Inbound strategy to
execution.
We are delivering
inbound marketing
programs natively within
our business for Frizbee's
own and our clients
demand generation &
nurturing.
Our metrics are ROI
not eyeballs.
We have a proven track
record of delivering
content that’s success is
measured by revenue
rather than eyeballs.
We understand the role
of full-funnel content to
support marketing and
social selling metrics.
Speed, scale and
quality.
We’re the FedEx of
agency land delivering
engaging content faster
than most agencies
because we’re agile and
do all the work in-house.
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10. Who we do it for.
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We’re proud to work with industry-leading brands that strive to add value in their sectors and at large.

11. Don't take our word for it.
Trust our customer’s
success.

12. Lenovo is our biggest client.
We work with Lenovo in SG and provide content across all of APAC, which
includes HK, Japan, SG, Vietnam, Malaysia, Taiwan and more.
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We work with Lenovo in ANZ directly.
We work with Lenovo in India directly.
We work with Lenovo in the Central Asia Pacific (CAP) region directly.

13. Lenovo: TechRevolution
The Brief
Build an always-on content
ecosystem for ‘hard to reach’ IT
decision makers across Asia
Pacific showcasing tech news,
trends and innovation, powered
by Lenovo.
Content to be mapped to
influence the IT buyer journey
and delivered based on key
executive personas and their
purchase indicators.
The Solution
With a new piece of content every
day, Lenovo is able to raise the
profiles of executives and
partners and hijack the
conversations in a fresh and
relevant way.
Over 55% of subscribers are IT
Director level and above,
validating we are delivering the
right content to the right
audience. Enter:
www.techrevolution.asia
Where we lead the strategy, built
the site and create content whilst
managing the workflow through
emails and automation.
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14. Lenovo: TechRevolution content writing
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Top of funnel (TOFU)
We start with an abundance of
article content, pushed out via
paid and organic – leveraging
the top executives at Lenovo
APAC and writing content for
them individually, this positions
Lenovo as true thought leaders
in the space. They share and
reach their existing networks,
we share and reach new ones,
resulting in a flurry of traffic to
our already humming content
hub.
https://www.techrevolution.asia/big
ger-than-the-internet-boom-6-
ways-to-prepare-for-the-impact-
of-mobility/
https://www.techrevolution.asia/
smart-offices-of-the-future-
make-companies-more-
intelligent/
https://www.techrevolution.asia/
the-future-of-blockchain-
smart-contracts-procurement/

15. Lenovo: TechRevolution content writing
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Middle of funnel (MOFU)
Through the shape of new
campaign-focused landing
pages, infographics, long form
influencer engagement articles
and downloadable eBooks
displaying success stories, we
can start to drive viewers down
the funnel to consideration
stage. Here, we add even more
value by getting to know our
audience deeper thus
presenting them with even
more tailored content.
eBook: The ultimate guide to cybersecurity in the
smart office
Influencer article:
https://www.techrevolution.asia/waiting-someone-
what-to-do-wrong-side-innovation-disruption/

16. Lenovo: TechRevolution content writing
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Bottom of funnel (BOFU)
Driving conversions and proving
ROI. For this stage we look at
the website and overall UX/CRO
as well as turning content to
possibilities.
For TechRev, our content is
mostly email which will entice
them to contact sales.
We also close the loop from
acquisition to retention by
hosting case studies in a portal
that tracks conversions and
connects to the prospects’
profile.
This allows us to display the full
funnel activity and buyer
journey from beginning to end.
Over 72 emails produced
across different nurture tracks:
featuring highly personalised
content based on a person's
interaction with a key-topic.
Leading into a steady flow of
visitors to the Client’s product-
pages.
See next page for a word from
the Global Head of Social &
Digital, Nick Reynolds.
Lead Nurturing will consist of numerous campaigns that
each include their own workflow (comprised of emails
that help push our buyers through each funnel stage:
Awareness, Consideration, Decision).
Each segment will have its own workflow whereby the
emails are customised for that segment.

17. Lenovo: TechRevolution ROI
Social Selling ecosystem
This is requires more than
just content, but content is
at the heart. Good content
in the right place, at the
right time for the right
reasons will allow for a
seamless CX and the ability
to track more metrics more
clearly, and most
importantly, deliver ROI.
Bridging the divide between
sales and marketing
By having the 2 singing from
the same hymn sheet, the
workplace becomes more
harmonious but even better,
it allows the people in both
departments to focus on
what they’re there to do.
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“$61.5m USD
ROI in 12 months”
Nick Reynolds, Global Head of Social & Digital,
Lenovo

18. Awards.
Our strategy and content had us nominated for 2 Mumbrella Asia
Awards in Best Content Marketing and Collaboration whilst being
named in the Top 1% of companies globally for content marketing
strategy and execution by LinkedIn’s global content evangelist,
Pearce Delisle.
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“TechRevolution…serves as a best-in-class model; committing
to an always-on, audience centric approach is exactly what we
preach to our clients.
The content strategy is up there within the top 1% of those who
are doing it right, and the corresponding results are a
testament to the great partnership.”
Pearce Delisle, Global Content Evangelist, LinkedIn
Case study here:
https://www.frizbee.com.au/work/projects/tech-revolution/

19. Samsung: The Next Mobile Economy
The Brief
Well recognised as a leader in
Mobility, Samsung needed to win
market share in the B2B enterprise
space, with a significant shift in brand
perception from consumer
smartphone manufacturer to a
strategic business solutions partner.
Mobile is no longer just a thing—it’s
everything. IoT, AI, AR, VR, Cloud
computing (to name a few) are
making an impact and businesses
need to adapt to these trends whilst
harnessing mobile technologies to
ensure they disrupt, not be disrupted.
With innovation at the heart of
everything they do, Samsung could
not be better positioned to unlock
the power of mobility for businesses
through open, agile ecosystems.
The Solution
To translate the global agenda of The
NME into a multi-year, meaningful
content strategy delivering a vision
and roadmap to Samsung’s
enterprise customers.
Leading with thought leadership
themes to condition the market and
create favourable selling
environments in key verticals, our
approach was to create an innate
amount of noise and engagement
around the idea of ‘Open’. In
partnership with LinkedIn and key
media channels, Frizbee built a
comprehensive full-funnel content
and digital execution strategy loaded
with industry trends and value-add
insights that were validated by
customer and solution proof points.
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20. Samsung: The Next Mobile Economy
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Awareness & Influencer
content
Starting at the top of the funnel
with awareness content, as well
as filming top executives at
Samsung for their point of view,
we also worked with influential
channel partners to help steer
the conversation down to the
middle of the funnel. Which is
more long form blog articles
and downloadable eBooks
displaying success stories
become available.
MOFU content starts to take
shape in the form of new
landing pages, infographics and
many more.

21. Samsung: Content writing
As well as producing video,
we write for Samsung too,
where we lead the strategy
and created content with the
aim of informing the workflow
through emails and
automation.
These articles are part of
Samsung’s desire to remain
as a thought leader in the
tech and innovation space.
Check out their content hub
here but some examples to
the side:
https://www.samsung-
reimagine.com.au
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https://www.samsung-
reimagine.com.au/2018/07/02/will-next-mobile-
economy-impact-your-business/
https://www.samsung-
reimagine.com.au/2018/07/18/the-next-mobile-
economy-businesses-adding-value/

22. Canon: Big Fish
The Brief
To create an engaging
explainer video for a complex
topic: “Whaling”. This is the
act of scammers targeting C-
Suite individuals at big firms
in the hope of stealing their
data over time for capital
gain.
We needed Canon to be
positioned as thought leader
and a problem solver in this
space with their recent
acquisitions of data security
companies.
The Solution
We produced a long form,
motion graphic video to explain
the issue and how Canon can
help; highly targeted to C-Suite
folk through a blog, email and
LinkedIn strategy.
The video became the
cornerstone of Canon
Australia’s B2B comms.
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23. Canon: Content writing
As well as producing video,
we write for Canon Business
Services too, where we create
content with the aim of
informing the workflow
through emails and
automation.
These articles are part of
Canon’s desire to remain as a
thought leader in the tech
and security space.
Check out their content hub
here:
https://www.canon.com.au/
businessinsights
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https://www.canon.com.au/businessinsights/tur
n-your-linkedin-into-a-killer-sales-platform
https://www.canon.com.au/businessinsights/
3-essential-skills-youll-need-to-thrive-in-
automation

24. Kellogg’s NutriGrain: The Channel of Bones
The Brief
When athlete, Kendrick Louis
conquered Hawaii’s Molokai-2-
Oahu Paddleboard World
Championship, Kellogg’s knew it
had found something or
someone unstoppable. But how
would they capture the glory of
his triumph, connect his tale
with the brand and (importantly)
get the right audience on
board?
Build a suite of documentary-
style videos with supporting
social content to support Nutri-
Grain’s Unstoppable Individuals
program, their revamped
purpose-led brand positioning.
The Solution
With a suite of documentary-style
videos, social teasers and smart
targeting, we were able to deliver
fantastic return with a minimal
budget – in just over two weeks!
Frizbee achieved the following in
just two weeks:
– Over 550k total unique views
– 40k interactions on Instagram
alone
– Approx. 30% capture of key 16-
to 35 y/o demographic via
Channel 9 exposure
- Kellogg’s highest performing
social campaign in 2015
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25. Westpac: Broker Portal video content
The Brief
Westpac Group knew the
success of their Mortgage
Broker community was
paramount with a 60%
contribution.
Playing in a competitive
market place with limited
differentiation, Westpac’s
biggest challenge was
staying top of mind when
Mortgage Brokers were
looking for a financial
institution partner.
The Solution
Westpac Group worked with
Frizbee to develop a content
strategy tailored to answer
the questions their Mortgage
Brokers were looking to solve.
Frizbee delivered a suite of 20
motion graphic videos in the
first two months, which have
proven to be a template for
ongoing content, feeding their
LinkedIn social & content
strategy for a 12+ month
period.
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26. Inbound marketing drives demand.
Automation delivers revenue.

27. Automation platform partnerships.
To help diversify the client base we work with, we partner with all of the automation platforms and
know how to work in each of them.
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28. Don't take our word for it.
Trust our customer’s success.
Love the one you’re with.

29. B2B is in our DNA.
As aforementioned, we have a strong pedigree
in B2B Tech & Finance and we are proud of the
strong ties we have built with LinkedIn as a
result.
We have extensive experience delivering best
in class LinkedIn content programs.
LinkedIn is at the core of that strategy. Every
time.
Thanks to our relationship, together we are
making our customers successful with
LinkedIn at the heart and start of what we do.

30. Every relationship starts with a brief.
Get in touch.
If so, let us know. We’re always excited to
throw some ideas about… and Frisbee’s.
+61 (0) 478 750 704
vin@frizbee.com.au
Suite 5, 15 The Corso, Manly, NSW 2095
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