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Definitions of marketing ,[object Object],[object Object]
‘ The right product, in the right place, at the right time, and at the right price’  Adcock et al
‘ Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ Kotler 1980
‘ Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ Kotler 1991
Implications of marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The marketing concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
Successful marketing requires: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing management process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is marketing planning necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing

  • 1.
  • 2. ‘ The right product, in the right place, at the right time, and at the right price’ Adcock et al
  • 3. ‘ Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ Kotler 1980
  • 4. ‘ Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ Kotler 1991
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.