Freesource Case Study: Social Influence Marketing - How to use LinkedIn groups to influence future buying patterns of your prospects. Visual support for my blog post: http://freesourceagency.com/blog/?p=67

1. Freesourcing Case Study: Social Influence Marketing
Uploaded 6.23.09
Web: www.freesourceagency.com
Email: negan@freesourceagency.com
LinkedIn: www.linkedin.com/in/nathanegan
Twitter: www.twitter.com/nathanegan

2. LinkedIn Groups Case Study
“Satisfied Clients of…”

3. CEO Of A Major Regional Corporation

4. Joins LinkedIn Group Called:
Satisfied Clients Of Pinnacle Financial Services
Pinnacle
Financial
Services

5. Status Update To 50, 100, 200, 500+
Trusted Connections
Pinnacle
Financial
Services

6. Status Update To 50, 100, 200, 500+
Trusted Connections
Pinnacle
Financial
Services
Remember, their connections are
your prospects!

7. Pinnacle
Financial
Services
Badge/logo placement on LinkedIn
profile for the world to see!

8. Pinnacle
Financial
Services
INBOUND SALES LEADS
Pinnacle
Financial Services
Sales Team

9. Other incredible benefits of doing this:
Your clients can now see and communicate with each
other inside the group
As the group owner, you will be able to directly
communicate with them 1 time per week through
LinkedIn’s group owner InMail / Email system (think
about that!)
Everyone in the group will be able to post articles
and start discussion threads
Marketing materials! This is powerful information to
be presenting on sales calls

10. The process/methodology I outlined in this slide deck is a perfect example of what
my company does – through social media, we help you leverage your past
successes and current resources. Please feel free to contact me or anyone on my
team for more information on customized ways to tap into the power of the social
web!
You can also read my blog entry on this as a case study for IT Acceleration:
http://freesourceagency.com/blog/?p=67
Cheers!
Nathan + The Freesource Team
---------------------------------------------
Nathan Egan
Founder & Managing Partner | Freesource Agency, LLC
484.732.8018
negan@freesourceagency.com
www.freesourceagency.com
www.linkedin.com/in/nathanegan
www.twitter.com/nathanegan