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BE YOUR OWNBOSS.
an introductionto freelancing
www.freelance.org.au
Holdup!
WANTTORE-USETHISCONTENT?
PLEASECREDITTHEAUTHORS
X
Orspeaktousfirstatcontact@freelance.org.au
FIRSTUP:
A special announcement fromour friends atGA
01
*Whatwe’llcovertoday
02
• What is freelancing?
• Why freelance?
• What should you freelance in?
• Starting smart
• Finding...
Importantnote:
THISCLASSISDESIGNED
FORBEGINNERS
03
andit’sthefirsttimewe’verunit!
*PracticePrinciples
04
• Participate in activities - they are designed to help you
understand the content
• Give the works...
*Objectives
05
Head
• You will leave with some understanding of the pros and cons of
freelancing
Heart
• You will feel emp...
CameronRambert
Founder,FreelanceAustralia
Author,WhiteCollarPajamas(April2016)
Freelance marketer, digital strategist and
...
*AboutFreelanceAustralia
07
• Membership based not-for-profit organisation founded in 2014
• Dedicated to achieving one th...
PLEASE FILL OUT THE WORKBOOK AS
YOU GO
http://bit.ly/freelanceWB
*questiontime
Why areyouheretoday? Please fill
out the first section.
*Whatdowemeanby‘freelancing’?
Characteristics of ‘freelancing’
10
• Self-employed
• Service driven business
• Solopreneur ...
*Whatdowemeanby‘freelancing’?
Types of freelancers
11
• Professionals
• Moonlighters
• Diversified workers
• Contractors
•...
*Whyfreelance?
Freelancing & the Future of Work
13
• The economy needs more freelancers
• Societal values towards ‘work’ a...
*Whyfreelance?
Below are just some of the most common reasons for freelancing
14
• Work remotely
• Do more purposeful work...
*Freelancingessentiallycomesdowntoonefundamentalthing…..
PROFESSIONAL INDEPENDENCE
“ Which is the ability to influence whe...
*questiontime
What type of freelancerare you
currentlyor aspire to be inthe near
future?
*questiontime
Why doYOUcurrentlyfreelance or
want to freelance?
*Whatshouldyoufreelancein?
17
Demand
Market opportunity
What the market wants
Obvious, yet consistently ignored.
Skills
Wh...
*Whatshouldyoufreelancein?
How do you know what the market needs?
18
• Research industry reports, blogs, articles etc
• Ta...
*Whatshouldyoufreelancein?
19
Art
What excites you
Skills
What you’re good at
Your best and most lucrative work
Demand
Wha...
20
*StartingSmart
Know the journey ahead
21
*StartingSmart
Know the journey ahead
*StartingSmart
Build a buffer
22
• Depending on your tolerance for risk, it helps to create a financial buffer of anywhere...
*StartingSmart
Map a pathway
23
• Pathways are your roadmap from where you are now to where you want to go as
a freelancer...
*StartingSmart
Pathway examples
24
*StartingSmart
Build support networks early and join communities to make the transition easier
25
• Social & emotional sup...
Better,happier,more
successfulfreelancers.
*FindingClients
Common sources of finding freelance work.
26
• Existing personal networks
• Industry recruiters
• Networki...
*FindingClients
Common sources of finding freelance work.
27
• Existing personal networks
• Industry recruiters
• Networki...
*FreelanceMarketplaces
X
Global marketplaces
• Freelancer www.freelancer.com
• Elance www.elance.com
• Upwork www.upwork.c...
*Portfolios
28
As a freelancer, your time and
testimonials are the currencies
you play with.
A collection of testimonials ...
*Wheretodisplayaportfolio
29
• Social networks (Linkedin is a key one)
• Personal website
• about.me
• Squarespace
• Commu...
*YourFreelanceStrategy
Answer these questions:
30
• What transition pathway should you take?
• Which people or communities...
*YourFreelanceStrategy
Answer these questions:
31
• What skills or areas of expertise do you have that are either currentl...
*YourFreelanceStrategy
Answer these questions:
32
• What are your best three examples of work you could use to start build...
*questiontime
Fill out therest of yourworkbook!
QUESTIONS?
feel to use this time to complete your workbook
SPECIAL OFFER
for today’s workshop participants
*Offertonewmembers:
VISIT: http://freelance.org.au/membership
35
New members receive*:
• Free VIP ticket to National Freel...
Thanks for coming!
Be YourOwn Boss: An Introductionto freelancing
Twitter: @freelanceORGau
Facebook: freelanceAU
Instagram...
Better,happier,more
successfulfreelancers.
Findusat
www.freelance.org.au
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Be Your Own Boss - a workshop

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Slides from the Be Your Own Boss Workshop run by Freelance Australia with General Assembly Melbourne on 16 March 2016

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Be Your Own Boss - a workshop

  1. 1. BE YOUR OWNBOSS. an introductionto freelancing www.freelance.org.au
  2. 2. Holdup! WANTTORE-USETHISCONTENT? PLEASECREDITTHEAUTHORS X Orspeaktousfirstatcontact@freelance.org.au
  3. 3. FIRSTUP: A special announcement fromour friends atGA 01
  4. 4. *Whatwe’llcovertoday 02 • What is freelancing? • Why freelance? • What should you freelance in? • Starting smart • Finding clients? • Your freelance strategy
  5. 5. Importantnote: THISCLASSISDESIGNED FORBEGINNERS 03 andit’sthefirsttimewe’verunit!
  6. 6. *PracticePrinciples 04 • Participate in activities - they are designed to help you understand the content • Give the workshop your attention for the one hour it takes place • Ask questions if you have them - it’s better to ask and be sure than to keep quiet and not understand or be able to use a point.
  7. 7. *Objectives 05 Head • You will leave with some understanding of the pros and cons of freelancing Heart • You will feel empowered to make a choice as to whether you wish to pursue a freelance career. Hands • You will leave the session with tools for building your own freelancing strategy as well as a clear sense of your freelancing purpose.
  8. 8. CameronRambert Founder,FreelanceAustralia Author,WhiteCollarPajamas(April2016) Freelance marketer, digital strategist and copywriter for fast growing tech startups. Past clients include Twitter, Gigster, ANZ, Amnesty International and RMIT University. Antonia is one of those freelancers that has trouble describing what she does – her portfolio of activities includes policy development, consultancy, project management, lecturing and social media management. INSTRUCTORS A little bit about us 06 AntoniaMochan Co-Founder,FreelanceAustralia InnovationProjectsLead -CWL
  9. 9. *AboutFreelanceAustralia 07 • Membership based not-for-profit organisation founded in 2014 • Dedicated to achieving one thing: To create happier, better and more successful freelancers. • Members get access to: • Jobs from recruiters before it hits the market • Invitations to freelancer-only networking & social events • Discounted/Free tickets to professional development workshops • One on one mentoring • Software perks and discounts … and much more!
  10. 10. PLEASE FILL OUT THE WORKBOOK AS YOU GO http://bit.ly/freelanceWB
  11. 11. *questiontime Why areyouheretoday? Please fill out the first section.
  12. 12. *Whatdowemeanby‘freelancing’? Characteristics of ‘freelancing’ 10 • Self-employed • Service driven business • Solopreneur (ie; a one person show)
  13. 13. *Whatdowemeanby‘freelancing’? Types of freelancers 11 • Professionals • Moonlighters • Diversified workers • Contractors • Micro-firms
  14. 14. *Whyfreelance? Freelancing & the Future of Work 13 • The economy needs more freelancers • Societal values towards ‘work’ are shifting • Businesses prefer to hire freelancers • Portfolio careers will become the new normal. • Technology is bridging the flexible working gap. • The skills a freelancer learns are synonymous with those needed in the future of work (‘knowledge worker’ vs ‘creative worker’)
  15. 15. *Whyfreelance? Below are just some of the most common reasons for freelancing 14 • Work remotely • Do more purposeful work • More capacity to work on other hobbies and passions • Go back to study • Control your professional destiny • Take professional development into your own hands • Create a start-up • Start or spend more time with the family • Spend more time with family or kids
  16. 16. *Freelancingessentiallycomesdowntoonefundamentalthing….. PROFESSIONAL INDEPENDENCE “ Which is the ability to influence when you work, where you work, how you work, what you work on and with whom you work with. 15
  17. 17. *questiontime What type of freelancerare you currentlyor aspire to be inthe near future?
  18. 18. *questiontime Why doYOUcurrentlyfreelance or want to freelance?
  19. 19. *Whatshouldyoufreelancein? 17 Demand Market opportunity What the market wants Obvious, yet consistently ignored. Skills What you’re good at
  20. 20. *Whatshouldyoufreelancein? How do you know what the market needs? 18 • Research industry reports, blogs, articles etc • Talk to somebody in the industry. • Consult a recruiter • Go to ‘Future of X’ events • Put it to the test it. Pitch your services to potential clients and see if people actually need what you’re offering (freelance marketplaces are great for this)
  21. 21. *Whatshouldyoufreelancein? 19 Art What excites you Skills What you’re good at Your best and most lucrative work Demand What the market wants
  22. 22. 20 *StartingSmart Know the journey ahead
  23. 23. 21 *StartingSmart Know the journey ahead
  24. 24. *StartingSmart Build a buffer 22 • Depending on your tolerance for risk, it helps to create a financial buffer of anywhere between 3-6 months before you transition into a freelance career. • A buffer should cover: – Your mortgage or rent – Your monthly expenses (bills) – Incorporation costs – An additional 10-20% on top of these costs – Tax liabilities • If you can’t produce a buffer before you get started (eg; if you were fired from your last job or on welfare payments), then your goal should be to build one up once you are cash-flow positive.
  25. 25. *StartingSmart Map a pathway 23 • Pathways are your roadmap from where you are now to where you want to go as a freelancer. • Eg: As a Full-time employee, you can moonlight on the side until you have found two or three well paying clients, and only then transition away from full-time employment. • The other alternative is to start working part-time and freelance part-time until the freelancing earns enough to support you full-time. • Whichever the pathway, ensure that you know what is realistically and specifically manageable to your situation.
  26. 26. *StartingSmart Pathway examples 24
  27. 27. *StartingSmart Build support networks early and join communities to make the transition easier 25 • Social & emotional support • Financial support (if possible) • Educational support (eg: up-skilling) • Business support (eg: mentoring, marketing advice)
  28. 28. Better,happier,more successfulfreelancers.
  29. 29. *FindingClients Common sources of finding freelance work. 26 • Existing personal networks • Industry recruiters • Networking events • Content marketing • Freelance Marketplaces • Referrals • Job boards • Social networks • Volunteering • Prospecting / Outbound • Advertising
  30. 30. *FindingClients Common sources of finding freelance work. 27 • Existing personal networks • Industry recruiters • Networking events • Content marketing • Freelance Marketplaces • Referrals • Job boards • Social networks • Volunteering • Prospecting / Outbound • Advertising Essentially, your best performing channels (often the ones highlighted) are a result of better client transparency, established trust and verifiable credibility.
  31. 31. *FreelanceMarketplaces X Global marketplaces • Freelancer www.freelancer.com • Elance www.elance.com • Upwork www.upwork.com • People Per Hour www.peopleperhour.com Niche or Local marketplaces • Cloudpeeps www.cloudpeeps.com (Marketing professionals) • Gigster www.gigster.com (Web / Application developers) • Toptal www.toptal.com (Web developers / programmers) • Expert360 www.expert360.com (Local gigs) • Sidekicker www.sidekicker.com.au (Local gigs) • Fiverr.com www.fiverr.com
  32. 32. *Portfolios 28 As a freelancer, your time and testimonials are the currencies you play with. A collection of testimonials with associated samples of work make up your portfolio. Your capacity to earn and find future work depends on the quality of your portfolio.
  33. 33. *Wheretodisplayaportfolio 29 • Social networks (Linkedin is a key one) • Personal website • about.me • Squarespace • Community/Industry credible websites • GitHub (developers) • Content.ly (content producers) • Behance / Dribble (designers) • DeviantArt (artists/designers) • Print (where relevant)
  34. 34. *YourFreelanceStrategy Answer these questions: 30 • What transition pathway should you take? • Which people or communities can you turn to guide and support your freelance career transition? (financial, emotional, practical) • Where are you now and what type of freelancer do you want to be in twelve months time? – Professional, Moonlighter, Contractor, Micro-firm, Diversified etc • What are your top three reasons to freelance? Write them down. • How big of a cash-flow buffer do you think you will need to get started? One month? Six months?
  35. 35. *YourFreelanceStrategy Answer these questions: 31 • What skills or areas of expertise do you have that are either currently in demand or you can test the demand for? • Which of these skills or areas of expertise which most excites you? • What opportunities exist to build on these skills (ie; what new skills can you learn or new industries you can move into to guide you to becoming more valuable to the marketplace?
  36. 36. *YourFreelanceStrategy Answer these questions: 32 • What are your best three examples of work you could use to start building out your portfolio? • What three places can you set up or promote your portfolio? • What three new freelance job sources could you start reaching out to TODAY to see if there are freelance opportunities available?
  37. 37. *questiontime Fill out therest of yourworkbook!
  38. 38. QUESTIONS? feel to use this time to complete your workbook
  39. 39. SPECIAL OFFER for today’s workshop participants
  40. 40. *Offertonewmembers: VISIT: http://freelance.org.au/membership 35 New members receive*: • Free VIP ticket to National Freelance Day 2016 (RRP $197) • Free Copy of Cam's forthcoming book "White Collar Pajamas” (April Release, RRP $27) • An extended one-on-one with either Antonia or Cam OFFER VALID UNTIL THURSDAY 17th March *applies to annual memberships only
  41. 41. Thanks for coming! Be YourOwn Boss: An Introductionto freelancing Twitter: @freelanceORGau Facebook: freelanceAU Instagram: freelanceau
  42. 42. Better,happier,more successfulfreelancers. Findusat www.freelance.org.au

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