Mobile Technology had a deep impact on many areas of our daily life in the last couple of years. This presentations seeks to provide quick insight into the state of mobile technology in education and learning. It covers corporate learning, personal learning and key trends for the future.

1. The State of E-­‐ & Mobile-­‐Learning
#Market Data #Trends #e-­‐Learning #Mobile Learning
www.freedactics.com

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e-­‐Learning
„ learning, facilitated and supported by the use of informaAon and
communicaAons technology..”

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How is it adopted?
Some Market Data from Germany in 2012
523 Mio
Revenue of e-­‐Learning
industry
58%
of people spend 10$
or more on e-­‐Learning
92%
of companies use e-­‐
or blended Learning
http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/

4.  ƼSo in 2012 it was already well adopted!

5.  ƼBut mhh, what about mobile?

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It’s eaAng the world
0
2,000
4,000
6,000
8,000
Population Adults Literate Adults Mobile Smartphones PCs Tablets
2014 2017
The World in 2017 in millions (forecast base)
http://www.slideshare.net/bge20/2013-11-mobile-eating-the-world

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Mobile technology creates a new context of usage. The most important
paUern is to be “always-­‐on”.
Ahonen

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77 % of Companies in Germany use mobile Learning already.
http://de.statista.com/statistik/studie/id/14006/dokument/e-learning--statista-dossier/

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are User created Contents
Content Sharing and Social
Networking
are important paUerns
in mobile media usage……
Share of User Created Content exceeds
http://www.kpcb.com/blog/2014-internet-trends

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… and so they are for Mobile Learning. Many Companies use Social
Networking for EducaAonal Purposes.

11.  ƼAnd what about end-users?

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We conducted some Market Research and found out, that …..
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ƄƄƄ 90 % of Students use Smartphones
… and they use it extensively
30% use Mobile Learning
Well, mobile Learning is not so adopted yet…
Online Survey

13.  ƼBut mobile Education is about to take off….

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Global mobile educaAon market volume from 2011 to 2020
in billion U.S. dollar. (forecast)
0
10
20
30
40
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
http://www.statista.com/statistics/273960/global-mobile-education-market-volume/

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Compound annual growth rate of free and paid educaAon app downloads worldwide from 2012 to 2017
in percent….
0
60
120
180
240
Free Paid
178188 180
239
Educational Average
http://www.statista.com/statistics/273971/cagr-of-free-and-paid-education-app-downloads-worldwide/

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Compound annual growth rate of the fastest-­‐growing e-­‐learning segments worldwide from 2012 to 2017
in percent
0
12 1/2
25
37 1/2
50
Language Corporate e-Learning Serious Gaming Social / Communities
41.1
29.9
23
2020
http://www.statista.com/statistics/273946/cagr-of-the-fastest-growing-e-learning-segments-worldwide/

17. facebook
facebook.com /yourcompany
twi1er
twitter.com /yourcompany
linkleidn
linkledin.com /yourcompany
mail
infoyour. /yourcompany
dribble
dribble.com/yourcompany
skype
skype.com /yourcompany
THANK YOU FOUR WHATHING
Danke!

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