The document outlines the agenda for an intellectual property conference taking place from September 27-29, 2015 in Texas. The conference will feature keynote speeches, panel discussions, and sessions on various IP topics including patent strategy, trademark and copyright law, licensing, trade secrets protection, and managing an IP portfolio. Attendees will learn about recent court cases, proposed legislation, best practices, and lessons from other in-house IP counsel on navigating the evolving legal and technological landscape surrounding intellectual property.

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September 27-29, 2015 - Texas
Sunday, September 27, 2015 – Day One
11:00 AM Registration
12:30 PM Sponsor Orientation | Delegate Orientation
12:45 PM
ICE BREAKER
1:10 PM Chairperson’s Opening Remarks
1:15 PM Opening Keynote Address
Capitalizing on Innovation; Building Profitable IP Strategies That Yield Strong ROI and Drive Enterprise Growth
In world that has seen vast advances in technology, CIPCs are faced with the task of keeping one eye on the IP landscape and one eye on the best needs of
the company to see where the two intersect to keep driving innovation they can turn into intellectual property. Learn from other in-house IP counsel on how
they are facing the challenges on the horizon for IP Cross-organizational collaboration will lead to increased innovation, which will lead to quality intangible
assets.
• Building a world-class IP team
• Identifying the pieces to a seamless IP strategy
• How will legislation affect IP strategy
1:50 PM Evolution of the Chief IP Counsel Role: How Technology has Shape the CIPC Role; What “Alice” Truly Revealed? (Panel Discussion)
This panel session offers the opportunity to hear from in-house counsel from various industries on how their responsibilities continue to change as
technology continues to become more and more sophisticated. Hear their perspective on the state of the IP landscape and their strategies s they prepare for
changes in IP law. Get their perspective on what the decision of Alice vs. CLS Bank revealed about the current patent system. Learn what issues continue to
cross their minds as the IP landscape continues to shift.
• What keeps in-house IP awake at night
• Technology is the currency of the IP landscape
• What do in-house IP counsel need to know about new legislation
2:25 PM Business Meetings

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3:00 PM Business Meetings
3:35 PM Networking Break
3:50 PM Master Class A Master Class B
Evaluating Anti-Counterfeiting and Anti-Piracy Measures
The advancement of technology continues to make it increasingly difficult
to avoid piracy and counterfeiting, especially for global companies. This
session will focus on the importance of continually updating and
evaluating measures to prevent counterfeiting and piracy. Company’s
stand to lose significant amounts of money and consumer base if not
detected. Learn about proposed and new legislation designed to help
mitigate the potentially economy crashing act.
• Analyze cases involving data breaches and infringements
• Learn about proposed and new legislation designed to help
mitigate the potentially economy crashing act.
• Case studies highlighting best practices to mitigate breaches
Including Trademark Insurance in your IP Strategy
This session will address the need and purpose of trademark insurance.
Having trademark insurance will help in-house IP counsels sleep a little better
at night knowing a part of their IP portfolio is protected in a cost-effective
manner. Trademark litigation accounts for anywhere between $1M to $10M
dollars in litigation costs.
• Benefits of Trademark Insurance
• Identifying alternatives to Trademark insurance and infringement
cases
• Case studies relating to trademark infringement
4:35 PM Brain Weave A Brain Weave B
Evaluating Business Method Patents
Where do BMPs fit in the patent market and is your business method
patentable? Is your business method potentially patentable? This session
offers the opportunity to openly discuss the landscape of Class 705 patents
• Successful marketing strategies across Omni-channel.
• Case studies and analysis of class 705 cases.
• Understand the meaning of useful, concrete and tangible result.
Patent Proof Reading: Get It Right the First Time
Proofreading patents offer the potential owner to reduce the costs of potential
litigation and push-back from the patent office while increasing the quality of
the patent. Analyze some successful.
• Identify common mistakes in patent files that could degrade the core
of the claim.
• Case studies involving successful methods of proofreading
• Identify potential claims that could render your patent claim invalid.
5:50 PM Business Meetings
7:35 PM Networking Drinks Reception
8:10 PM Networking Dinner
Monday, September 28, 2015– Day Two
7:15 AM Networking Breakfast
8:00 AM Business Meetings
8:35 AM Chairperson’s Recap
8:40 AM Effectively Navigating the Patent System to Capitalize on Innovation, Reduce Litigation, and Drive Company Revenue
The patent system has seen much change regarding the meaning of patentable or abstract. Several cases have taken the spotlight for in-house counsel as they

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continue to evaluate what it and isn’t patentable within their own portfolios. This session will discuss some trends in the patent system by evaluating key
cases involving patentable material.
• The known, but unknown affect of “Alice”
• Identifying best practices for identifying what is patentable and what is not patentable
• Recap of current and pending patent reform legislation and it’s potential impact
9:40 AM Trademark Law: Discussing the Latest Developments
Most cases involving trademark infringement are solved before they go to
trial. However, in-house counsel must be prepared for the occasion it
makes it to a jury hearing. Knowing what the trends are going into a
hearing, including how to address certain questions could me the
difference in the hearing. :
• Best practices for preparing for trademark litigation cases
• Analyzing results from high-profile trademark infringement
trials
• Best practices for avoiding trademark infringement
Copyright Law: Discussing the Latest Developments
Most cases involving copyright infringement are solved before they go to trial.
However, in-house counsel must be prepared for the occasion it makes it to a
jury hearing. Knowing what the trends are going into a hearing, including how
to address certain questions could me the difference in the hearing.
• Best Practices on how to prepare for copyright infringement cases
• Analyzing civil cases and results from the biggest copyright cases
• Best practices for avoiding copyright infringement
10:40 AM Networking Break
10:55 AM
Licensing and Technology Transfers: Another Pillar of the Strategic
Growth Bridge
In a world driven by technology, licensing and transfer continue to play an
integral role in securing international joint ventures and maintaining a
competitive edge in the market. IP counsel and strategists continue to
evaluate their strategies to see if transferring or licensing their technologies
is in the best interest of the company. In this session, learn about successful
joint ventures as a result to technology sharing and licensing, and the
decision making processes they used.
• Extensive and continuous market research will yield an educated
decision.
• Timing and location are everything. Is the market I’m looking to get
into strong enough to support our goals.
The Best Offense is a Good Defense. Identifying the Components of a
Comprehensive IP strategy.
Identify the elements of a strong IP strategy from industry professionals.
Developing a strong IP strategy will not only pave the way going forward,
but will account or any potential reactive responses to changes in policies.
This session will identify best and worst IP strategies from across several
industries and the results they yielded.
• Methods to identifying your resources and the best way to allocate
them
• Monitoring the IP landscape for trends, tendencies and
inconsistencies
• Identify common features found in successful I.P. strategies.
11:55 AM Capitalizing on a Strong IP Portfolio to Drive Innovation, Increase ROI and Provide Additional Revenue Streams – Panel Discussion
Companies CEOs continue to include their IP assets in the business model as a way of generating revenue. A strong IP folder will yield interested investors
and limit potential liabilities which could cost millions of dollars in maintenance and litigation.
• IP based mergers and acquisitions
• Generating returns on investment and more freedom to operate
• Monetizing assets while understanding the needs of the consumer
12:40 PM
Networking Lunch

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1:40 PM Business Meetings
2:15 PM Patent Cases - A Review of the Hottest Cases and Their Decisions from the Supreme Court and Federal Circuit. (Plenary)
There is no doubt that 2014 and 2015 was a busy time for the Federal circuit and SCOTUS. As “Alice” took center stage with a decision from the supreme
court, it has many in-house counsel asking what’s patentable and what’s not? What potential impact does this decision potentially have? Is my patent
portfolio potentially worthless? This session will also discuss what legislation has been proposed and what it potential impact on the patent landscape.
• Breaking down some controversial court decisions
• Lessons learned from high-profile cases
• Current, new and pending patent legislation.
2:45 PM
Keep Your I.P. Portfolio From Being Lost in Translation
This session will address trends within in-house counsel and legal
department to outsourcing translation services. It will address the
benefits including reduced office actions and reduce risk of litigation as
a result of through translations.
• Selecting the correct translation service
• Consequences of mistranslated patent portfolio
• Case studies regarding mistranslated material in portfolios
Trust the locals: Retaining Local Lawyers While Expanding Internationally
Must Be Part of the Business Strategy.
Local Lawyers give the best perspective on the market a company is trying expand
into. They have the best insight on the local economy which will help determine
if a business will be able to thrive in that market. This session will talk about the
importance of outsourcing legal practices while considering global expansion.
• Best practices for selecting outsourced counsel
3:45 PM Business Meetings
4:20 PM Business Meetings
4:55 PM Networking Break
5:10 PM Protecting Trade Secrets – Leveraging Technology to Beef Up Security Measures to Protect Your Company’s “Crown Jewels” (Panel Discussion)
As companies expand and technology continues to progresses, protecting trade secrets becomes increasingly important and more difficult to do. Trade secret
leaks post a significant threat to a company’s’ bottom-line, employee base and reputation within the market. Hear from in-house IP counsel as they review
trade secret legislation and identify proven methods of protecting trade secrets.
• Adopting methods proven to mitigate data breaches leaks
• Using technology to better protect your proprietary information from sophisticated hackers.
• Best practice on protecting trade secrets.
• Lessons learned from data breaches.
6:10 PM Roundtables
Text Mining and Patent Mapping: Leveraging Technology to Get
Through the Coal to Find the Diamonds.
Text mining and patent mapping technology continues to play in integral part
of IP and patent strategy. Patent documents contain countless amounts of
technical terminology, and can be leveraged to determine trends. This
session will
The Transitive Property of Innovation: If Innovation=Inventions, and
Inventions=Revenue, then Innovation=Revenue.
A study shows that 70% of CEOs recognize innovation as one of their top
three drivers that help a company expand. Innovation will continue to play a
crucial part at the pace of change in the IP landscape continues to increase.

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Trademarks are Like Social Security Numbers, Anyone Can Pretend to
Be You if They Have It.
Trademarks are the first images you associate a company’s name with. .
They “face to the name” of any company. The great thing about trademarks
is they don’t expire. When another company steels your But how do you
keep people form infringing in your trademark to generate revenue. This
session will discuss several cases regarding trademark infringement or abuse.
Give your I.P. Portfolio Some Personality – Shine Some Light on What
is Worth Licensing and What’s Not.
Eliminating the dead weight in your IP portfolio will help you focus more
on the intangibles that can generate significant return and strengthen your IP
portfolio. It’s one thing to identify what’s hot and what’s not, but what you
do with these assets will make or break the value of your company’s
portfolio. Join this session learn about software and best practices that will
help you make the decision to buy, keep or sell.
7:10 PM Business Meetings
7:45 PM Networking Reception
8:15 PM Networking Dinner
Tuesday, September 29, 2015 – Day Three
7:15 AM Networking Breakfast/Business Meetings
8:15 AM Business Meetings
8:50 AM Chairperson’s Recap
8:55 AM Patent Assertion - a $20 Billion+ Business – Panel Discussion
Patent assertion entities, or “troll”, accounted for more than 60% of U.S. patent lawsuits, accounting for more than $29 billion taken from the economy and
spent on defending meritless patent lawsuits filed against technology companies, according to an article co-written by the CEOs of J.C. Penny and CISCO.
New proposed legislation to address important issues that will save money in litigation and defense.
During this session you will learn how too successfully:
• Lessons Learned from Rembrandt vs. Samsung (February 2015)
• Best practices to prepare for patent assertion cases
• Highlighting the importance of specifics within an invention.
9:30 AM Business Meetings
10:05 AM Business Meetings
10:40 AM Social Media and Etiquette: Protecting Your Company’s Intangible Assets
There is no mistaking the magnitude and effect of social media. With more than 1.35B Facebook users and 300 million twitter users, more than 100 million
on Google+ and countless other social networking sites, the growth of social network accounts and presents can be linked to the an increase in infringement
and unauthorized use cases. Businesses must have a strong understanding of social media to help augment their strategy to protect their intellectual property
and trade secrets.
• Develop guidelines for effective internal policies.
• Develop a successful strategy to detect and monitor potential abuse inside and outside of the company
• Build a solid approach to countering viral incidents

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11:15 AM Identifying Liabilities and Assets Within you I.P. Portfolio
A well-managed IP portfolio will drive investors to your company, limit the potential liabilities that will bring about costly reactions, mitigate the risk of
having trade secrets leaked. IP portfolios are included in the business model and must be carefully and meticulously maintained. Identifying the trends in the
patent space will help reduce the amount of time and money spent protecting your IP.
During this session you will learn best practices in identifying what will make you money and what will cost you money within your IP portfolio.
• Utilizing patent search software to monitor the patent landscape
• Case studies of companies who successfully manage their IP portfolio.
• Knowing what to sell and what to license
11:50 AM Closing Remarks
12:05 PM End of Exchange and Boxed Lunch