3. Today:
1. Food Tours around the world and in Montreal
2. Craft beer industry in the world and in
Montreal
3. Food events, landmarks, stunts and ideas
that are pretty cool and should/could (?) be
done in Montreal
4. “42% of tourists who responded
to an American Express survey
indicated that culinary factors,
including the opportunity to try
new cuisines or take pleasure in
discovering an exotic or local
cuisine were extremely, or very
important in their holiday
choice.” - American Express Travel
5. “The proportion is even higher
among 18 to 34 year olds
(55%).”
AND
“53% of food tourists are under
the age of 44.”
- Travel Industry Association
6. 1. Since 2006, Food Walking Tours have become the
new Tourism Sheriffs in many cities
7. Within the last three years, 27 million Americans have
made culinary activities a part of their travels.
8. Of the 160 million U.S. residents who travel for leisure, about 1 in 6 have
recently taken a food tour, enrolled in a cooking class, toured a winery or
otherwise participated in culinary activities as part of a vacation
12. Chicago is the capital of food tours
- There are 10 very successful buisnesses in
Chicago that offer food tours and experiences
- Food Tour Pros http://www.foodtourpros.com/
offer courses to start your own food tour
company.
16. To be profitable, all these businesses must:
- Offer almost exclusively local specialities
- Connect with the historical and cultural values
of the food, in order to explain the quality of the
products
- Promote the authenticity and quality of the
products
17. Local Montreal Tours
- The Mile End Montreal Food Tour
- The Montreal Brewpub Experience
- Groups and Private Events
18.
19.
20. Give us your email to get 40% off the mile-end tour
21.
22. The Montreal Brewpub Experience
- 3 unique and renowned craft breweries
- 6 exceptional beers of varying styles, we drink a bit more
than 2 pints or 1000 ml of beers.
- At the second Brewpub stop, we’ll be tasting a special
dish that showcases cheese, maple syrup and pecans,
expertly paired with one of our local brews.
23.
24.
25.
26. Craft Beer industry in Mtl & Quebec
- Montreal is the second city in the world where
you will find the most breweries...
- Every year in Montreal, A new brewpub opens
- According to the Association of Microbrewers
of Quebec, 6% of the beer drunk in Quebec is
now craft beer. Their goal is to conquer 12% of
the market by 2017.
32. Portland, capital of Craft beer
- Restaurants offer craft beer menu to mix with
food
- You also have restaurants that skip Wine and
cooked special dishes to fit perfectly with their
beers
34. We need to support our Craft Breweries much more!
- The right to buy directly “take out beers” in
Brewpubs
35.
36. Montreal needs to invest in two important
ways
1. We need to better connect our gastronomy
to our cultural and historical landmarks
2. Appropriate urbanism in a more human way
66. In conclusion
1.
The products are the forefront of the experience.
2.
The cultural heritage of the territory is key.
3.
The importance of having a authentic and coherent message linked to
the gastronomic offer
4.
Cooperation of the main actors (farmers, producers, chefs,
restaurants, hotels, Goverment, Tourism organizations, etc) The
example of Provender.com, montreal start-up.
5.
The idea is not to create a new pressure on the culinary heritage, but
to put it in a sustainable and responsible manner
