The importance of videos in real estate marketing

1. 5 Reasons to integrate
videos in real estate
marketing
01

2. New era
Videos are becoming
more and more
popular especially
with Internet users.
Videos are also
becoming the
preferred
communication
format
02

3. Real estate agents and videos
Why not many real estate
agents use videos
They don't want to follow
marketing trends
They don’t know how to
integrate videos into their
habits and turn it into a lever
for digital marketing
They don’t want to waste their
real estate communication
budget on a method they are
not too sure about.
These arguments are reasonable
however there are 5 solid reasons
to incorporate videos into
communication
03

4. 1: Popularity
76% of Internet users watch at least one
video a week, and 63% watch it every day.
This is the result of a survey conducted in
2017, which showed that video format (so
far) is the most consumed format online
04

5. 73% of website visitors are more
likely to buy a product after
watching a video about it
96% Internet users recognize that
videos played a role in their
purchase decision.
Therefore, integrating real estate
videos into your marketing
strategy is a way to provide
potential customers with the
content they want to watch. And
for you, this is a way to target the
younger generation of
salespeople
05

6. 2: More value
Information requests for real estate
ads including videos have increased
by 403%. According to a study, 73%
of selling homeowners said they
prefer to work with agencies that
provide videos. Therefore, the
potential is huge, and so far few
professionals have used this format
(only 12% have a YouTube account).
In short, integrating video into your
real estate communication strategy
can help you be exclusive.
06

7. 3: Increased visibility
Google has a tab, specifically for Internet users to
provide results in this format. Therefore, you can
post your real estate videos in these results to
make them visible. Another lever that cannot be
ignored: SEO on YouTube. With 1.5 billion users
spending an average hour watching videos every
day, this platform has become indispensable in
terms of digital visibility
07

8. 08
choose relevant keywords and these will be
well cited.
Provide concise, meaningful and influential
headlines.
Optimize your video title.
Write a clear and accurate description
(approximately 200 words).
Stream your videos on as many channels as
possible for sharing.
For efficiency you should:

9. 09
It might take a lot of time and effort
to edit and create epic content for a
YouTube channel or other platforms.
For more efficiency it is best to have it
professionally done by agencies like
Veenest for better results.

10. 4: Innovation and notoriety
10
By integrating video into your real estate marketing strategy, you are not only
communicating about your services: you are also talking about your
relationship with innovation and new technologies, you highlight your attention
to changes involving consumer needs and expectations. Real estate
transaction is the meeting between a seller and a buyer, and you must show
that you are using all the means at your disposal to create bridges between
these two entities and promote their connection.

11. 5: Services and team promotion
11
Showcase your services (according to studies, videos can increase
the understanding of professional services by 74%);
Introduce your organization and your team
Share trading tips and tricks (similar to a written blog, but with
videos );
Evoke the daily life of your brand (in the process of real estate
branding, if your employees or even your personal brand are
involved);
Show local life, whether it is your community or the entire town/city
Your videos can be used to:
Using real estate videos can help you communicate locally and give
people a place in your marketing.

12. Conclusion
12
All these good reasons should motivate you to integrate video
into your real estate marketing strategy, or be prepared for it.
This is not a fad, far from it. Not only do videos have a long-
term foothold in the landscape, but over time, it should also
gain market share. A good Video editing agency such as
Veenest will make that process much easier and will help
create the right video for the right audience. For you, this is a
promise of higher visibility, and exclusivity