Découvrez l'impact de la technonologie et du web social sur les usages et l'attitude des internautes, devenus mobinautes. Apprenez comment développer une présence ubiquitaire et

1. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
SOCIAL MEDIA & SOCIAL WEB
5 ways the Internet changed Customer relationships for brands and companies
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
1

2. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
A Global Change
2

3. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Just a Phase ?
3

4. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
On Earth Social Media Users
7 billion 1,11 billion
Mobile accounts
6,5 billion
Connected
2,3 billion
4

5. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
+1,11 billion
+1 billion
+1 billion (?)
+555 millions
+225 millions
+70 millions
2004
2005
2006
2011
2003
2010
5

6. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
6

7. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
What’s AtAwAd ?
7

8. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
8

9. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
9

10. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
10

11. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
We all act SoLoMo
11

12. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
12

13. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
What AreThe Consequences ?
13

14. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
14

15. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
15

16. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
16

17. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
17

18. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
The Roads
toTake
18

19. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
DIGITAL INFLUENCE
1
2
3
19

20. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
EXAMPLE
3rd most visited website
+4 billion views… per day
100 hours of video posted… per minute
20

21. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Visibility ?
Users ?
Attractiveness ?
EXAMPLE
21

22. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
The secret : Digital Ubiquity
+
+
+
EXAMPLE
22

23. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
= x1
= x10
EXAMPLE
+
+
+
23

24. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
The Content
Strategy
24

25. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Install an Uniterrupted Flow
of both informations & interactions
25

26. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Create and ShareValues
by the digital prints you leave online
26

27. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Take Good Care of the System
to do better and to last
27

28. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
5Tips to Handle
Social Changes
28

29. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
E-Mail for everyone
outdated
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
29

30. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Brand controled
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
guided
30

31. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Delay to interact is better
reduced
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
31

32. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Customer relations
individualized
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
32

33. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Customer relations
individualizedpubliclyFree share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
33

34. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Distance is the safest way
to protect ourselvesProximity
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
34

35. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
3Trends to Use
Right Now
35

36. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
There
Are
No Borders
Anymore
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
36

37. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Web-to-Store & ROPO Effect
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
37

38. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Global «Nonline» Experience
Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
38

39. Free share is my choice, copyright is a law. | En cas d’utilisation des informations de cette présentation, merci de citer la source :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
39

40. Free share is my choice, copyright is a law. Feel free to use these informations, but please mention where it comes from :
© Fred Colantonio, all rights reserved | www.fredcolantonio.com | contact@fredcolantonio.com
Fred Colantonio
+32 486 99 58 68
contact@fredcolantonio.com
www.fredcolantonio.com
: FredColantonio
Photo pro : Stéphane Laruelle
Crédit images : www.sxc.hu
40