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PHOTO BY RACHEL JOHNSON @ FLICKR
- THE OXFORD ENGLISH DICTIONARY
- CLICKTIVIST.ORG
(SHARMA, RITU) PHOTO BY DANWOLF- @ FLICKR
(ADHIKARI, ABHAY) PHOTO BY DANWOLF- @ FLICKR
Photo by luluv1 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57265990@N08 Created with Haiku Deck
“Outraged Nigerians took to social media
with the hashtag #BringBackOurGirls,
which swept around the world in more
than three million retweets. Even Michelle
Obama, America’s First Lady, posed
holding a placard with the hashtag...
But one year later, #BringBackOurGirls
hasn’t brought the girls home…. It’s a sad
illustration of the limitations of
“clicktivism”
(Kielburger, Craig and Marc)
Photo by Poe Tatum - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8064937@N05 Created with Haiku Deck
- Larissa Faw
(Faw, Larissa)
Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck
(Xie, Jenny)
Photo by Ian Sane - Creative Commons Attribution License https://www.flickr.com/photos/31246066@N04 Created with Haiku Deck
- Facebook activism amplifies harmful underpinning of capitalism
Social media platforms transform social issues into cultural capital
- Ossues become labels of political alignment and lend an appearance of
social awareness attached to a digitally curated self. They become a
means to the end of social gain, rather than of social change
- the end-goal of this online “activism” is typically limited to raising
awareness. As valuable as it is to widen people’s understanding of the
world, no tangible change flows from awareness alone.
- Social media is fast, easy, cheap and, in one sense, democratic.
social media sites are profit
(Mazie, Steven)
(Laiton, Alejandra)
Photo by DeeAshley - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43559902@N07 Created with Haiku Deck

(Laiton, Alejandra)
Photo by ||-SAM Nasim-|| - Creative Commons Attribution License https://www.flickr.com/photos/65732636@N06 Created with Haiku DeckPhoto by osolev - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/13796443@N05 Created with Haiku Deck
•
•
•
Several online activist campaigns
involve people nominating others
(calling on individual people to get
involved) in its nature.
(SHARMA, RITU)
(CASTILLO, MARCO ET AL)
(SHARMA, RITU) PHOTO BY CT SENATE DEMOCRATS @ FLICKR
Photo by Sham Hardy - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/33991563@N00 Created with Haiku Deck
Photo by rubyblossom. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/16215823@N06
WHEN FOOTAGE OF NFL START RAY RICE
PUNCHING HIS WIFE LEAKED, THE
HASHTAG #WHYISTAYED WAS MADE AS A
RESPONSE TO THE MANY ASKING WHY SHE
WOULD STAY WITH HIM.




Photo by Seattleye - Creative Commons Attribution License https://www.flickr.com/photos/10368024@N04 Created with Haiku DeckCreated with Haiku Deck
Social Media was a platform people could
use to share, discuss, and protest. A way
for their voices to be heard. For world
wide attention on these issues.
Photo by ores2k - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63379251@N00 Created with Haiku Deck
(SHARMA, RITU) PHOTO BY MATTHEW WILIKINSON@ FLICKR
SOMETIMES VOICING DISSENT (OR
SUPPORT) IS THE ONLY POWER WE
HAVE..
“
”-Ritu Sharma
Photo by Pete Prodoehl - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35237092540@N01 Created with Haiku DeckCreated with Haiku Deck
Photo by peterned - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/76007934@N00 Created with Haiku Deck
Photo by Texas.713 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/16057786@N00 Created with Haiku DeckPhoto by ღßẲŁĘĘღ» ‫سبــحأن‬‫هللا‬ « - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/37015610@N06 Created with Haiku Deck
Works Cited
Adhikari, Abhay. "How Charities Can Use Social Media for Digital Campaigning."Theguardian.com. The Guardian, n.d.
Web. June 2015. <www.theguardian.com%2Fvoluntary-sector-network%2F2012%2Fapr%2F05%2Fcharities-social-
media-digital-campaigning>.
Castillo, Marco, Ragan Petrie, and Clarence Wardell. "Fundraising through Online Social Networks: A Field Experiment
on Peer-to-peer Solicitation." Journal of Public Economics 114 (2014): 29-35. Web.
Dewey, Caitlin. "#Bringbackourgirls, #Kony2012, and the Complete, Divisive History of ‘hashtag Activism’." Washington
Post. The Washington Post, n.d. Web. June 2015. <http://www.washingtonpost.com/news/the-
intersect/wp/2014/05/08/bringbackourgirls-kony2012-and-the-complete-divisive-history-of-hashtag-activism/>.
Grinberg, Emanuella. "Meredith Vieira Explains #WhyIStayed." CNN. Cable News Network, n.d. Web. June 2015.
<http://www.cnn.com/2014/09/09/living/rice-video-why-i-stayed/>.
Kielburger, Marc, and Craig Kielburger. "A Click Is Not Enough to Have Impact on World."Canoe.com. N.p., n.d. Web.
June 2015. <http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html>.
Kim, Yoonj. "#NotYourAsianSidekick Is a Civil Rights Movement for Asian American Women."The Guardian. N.p., n.d.
Web. June 2015#notyourasiansidekick is a civil rights movement for asian american women.
<www.theguardian.com%2Fcommentisfree%2F2013%2Fdec%2F17%2Fnot-your-asian-sidekick-asian-women-
feminism>.
Laiton, Alejandra. "Changing the World with a Click? Online Activism & Social Marketing | ZN Consulting." ZN Consulting
Changing the World with a Click Online Activism Social Marketing Comments. N.p., 09 Aug. 2013. Web. 12 June 2015.
<http://znconsulting.com/insights/changing-the-world-with-a-click-online-activism-social-marketing/>.
Mazie, Steven. "Three Big Problems With Facebook Activism." Big Think. N.p., 23 July 2014. Web. June 2015.
<http://bigthink.com/praxis/facebook-is-fraying-not-saving-the-world>.
Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, n.d. Web. June 2015.
<http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html>.
Stern, Caryl M. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com, n.d. Web. June 2015.
<http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html>.
Stern, Caryl M. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com, n.d. Web. June 2015.
<http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html>.
Xie, Jenny. "MediaShift." PBS. PBS, n.d. Web. 12 June 2015. <http://www.pbs.org/mediashift/2013/05/pew-online-
political-activity-is-growing-but-slacktivism-and-class-related-gaps-loom/>.

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Does Clicktivism Work?

  • 1. w PHOTO BY RACHEL JOHNSON @ FLICKR
  • 2. - THE OXFORD ENGLISH DICTIONARY - CLICKTIVIST.ORG (SHARMA, RITU) PHOTO BY DANWOLF- @ FLICKR
  • 3. (ADHIKARI, ABHAY) PHOTO BY DANWOLF- @ FLICKR
  • 4. Photo by luluv1 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57265990@N08 Created with Haiku Deck
  • 5. “Outraged Nigerians took to social media with the hashtag #BringBackOurGirls, which swept around the world in more than three million retweets. Even Michelle Obama, America’s First Lady, posed holding a placard with the hashtag... But one year later, #BringBackOurGirls hasn’t brought the girls home…. It’s a sad illustration of the limitations of “clicktivism” (Kielburger, Craig and Marc)
  • 6. Photo by Poe Tatum - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8064937@N05 Created with Haiku Deck - Larissa Faw (Faw, Larissa)
  • 7. Photo by Robert S. Donovan - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/10687935@N04 Created with Haiku Deck (Xie, Jenny)
  • 8. Photo by Ian Sane - Creative Commons Attribution License https://www.flickr.com/photos/31246066@N04 Created with Haiku Deck - Facebook activism amplifies harmful underpinning of capitalism Social media platforms transform social issues into cultural capital - Ossues become labels of political alignment and lend an appearance of social awareness attached to a digitally curated self. They become a means to the end of social gain, rather than of social change - the end-goal of this online “activism” is typically limited to raising awareness. As valuable as it is to widen people’s understanding of the world, no tangible change flows from awareness alone. - Social media is fast, easy, cheap and, in one sense, democratic. social media sites are profit (Mazie, Steven)
  • 10. Photo by DeeAshley - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/43559902@N07 Created with Haiku Deck  (Laiton, Alejandra)
  • 11. Photo by ||-SAM Nasim-|| - Creative Commons Attribution License https://www.flickr.com/photos/65732636@N06 Created with Haiku DeckPhoto by osolev - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/13796443@N05 Created with Haiku Deck • • • Several online activist campaigns involve people nominating others (calling on individual people to get involved) in its nature. (SHARMA, RITU) (CASTILLO, MARCO ET AL)
  • 12. (SHARMA, RITU) PHOTO BY CT SENATE DEMOCRATS @ FLICKR
  • 13. Photo by Sham Hardy - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/33991563@N00 Created with Haiku Deck
  • 14. Photo by rubyblossom. - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/16215823@N06 WHEN FOOTAGE OF NFL START RAY RICE PUNCHING HIS WIFE LEAKED, THE HASHTAG #WHYISTAYED WAS MADE AS A RESPONSE TO THE MANY ASKING WHY SHE WOULD STAY WITH HIM.    
  • 15. Photo by Seattleye - Creative Commons Attribution License https://www.flickr.com/photos/10368024@N04 Created with Haiku DeckCreated with Haiku Deck Social Media was a platform people could use to share, discuss, and protest. A way for their voices to be heard. For world wide attention on these issues.
  • 16. Photo by ores2k - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63379251@N00 Created with Haiku Deck
  • 17. (SHARMA, RITU) PHOTO BY MATTHEW WILIKINSON@ FLICKR SOMETIMES VOICING DISSENT (OR SUPPORT) IS THE ONLY POWER WE HAVE.. “ ”-Ritu Sharma
  • 18. Photo by Pete Prodoehl - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35237092540@N01 Created with Haiku DeckCreated with Haiku Deck
  • 19. Photo by peterned - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/76007934@N00 Created with Haiku Deck
  • 20. Photo by Texas.713 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/16057786@N00 Created with Haiku DeckPhoto by ღßẲŁĘĘღ» ‫سبــحأن‬‫هللا‬ « - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/37015610@N06 Created with Haiku Deck
  • 21. Works Cited Adhikari, Abhay. "How Charities Can Use Social Media for Digital Campaigning."Theguardian.com. The Guardian, n.d. Web. June 2015. <www.theguardian.com%2Fvoluntary-sector-network%2F2012%2Fapr%2F05%2Fcharities-social- media-digital-campaigning>. Castillo, Marco, Ragan Petrie, and Clarence Wardell. "Fundraising through Online Social Networks: A Field Experiment on Peer-to-peer Solicitation." Journal of Public Economics 114 (2014): 29-35. Web. Dewey, Caitlin. "#Bringbackourgirls, #Kony2012, and the Complete, Divisive History of ‘hashtag Activism’." Washington Post. The Washington Post, n.d. Web. June 2015. <http://www.washingtonpost.com/news/the- intersect/wp/2014/05/08/bringbackourgirls-kony2012-and-the-complete-divisive-history-of-hashtag-activism/>. Grinberg, Emanuella. "Meredith Vieira Explains #WhyIStayed." CNN. Cable News Network, n.d. Web. June 2015. <http://www.cnn.com/2014/09/09/living/rice-video-why-i-stayed/>. Kielburger, Marc, and Craig Kielburger. "A Click Is Not Enough to Have Impact on World."Canoe.com. N.p., n.d. Web. June 2015. <http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html>. Kim, Yoonj. "#NotYourAsianSidekick Is a Civil Rights Movement for Asian American Women."The Guardian. N.p., n.d. Web. June 2015#notyourasiansidekick is a civil rights movement for asian american women. <www.theguardian.com%2Fcommentisfree%2F2013%2Fdec%2F17%2Fnot-your-asian-sidekick-asian-women- feminism>. Laiton, Alejandra. "Changing the World with a Click? Online Activism & Social Marketing | ZN Consulting." ZN Consulting Changing the World with a Click Online Activism Social Marketing Comments. N.p., 09 Aug. 2013. Web. 12 June 2015. <http://znconsulting.com/insights/changing-the-world-with-a-click-online-activism-social-marketing/>. Mazie, Steven. "Three Big Problems With Facebook Activism." Big Think. N.p., 23 July 2014. Web. June 2015. <http://bigthink.com/praxis/facebook-is-fraying-not-saving-the-world>. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. TheHuffingtonPost.com, n.d. Web. June 2015. <http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html>. Stern, Caryl M. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com, n.d. Web. June 2015. <http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html>. Stern, Caryl M. "In Praise of Clicktivism." The Huffington Post. TheHuffingtonPost.com, n.d. Web. June 2015. <http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html>. Xie, Jenny. "MediaShift." PBS. PBS, n.d. Web. 12 June 2015. <http://www.pbs.org/mediashift/2013/05/pew-online- political-activity-is-growing-but-slacktivism-and-class-related-gaps-loom/>.