Although you may not have heard of JavaScript Object Notation Linked Data (JSON-LD), it is already impacting your business. Search engine giants such as Google have mandated JSON-LD as a preferred means of adding structured data to web pages to make them considerably easier to parse for more accurate search engine results. The Google use case is indicative of the larger capacity for JSON-LD to increase web traffic for sites and better guide users to the results they want. Expectations are high for (JSON-LD), and with good reason. JSON-LD effectively delivers the many benefits of JSON, a lightweight data interchange format, into the linked data world. Linked data is the technological approach supporting the World Wide Web and one of the most effective means of sharing data ever devised. In addition, the growing number of enterprise knowledge graphs fully exploit the potential of JSON-LD as it enables organizations to readily access data stored in document formats and a variety of semi-structured and unstructured data as well. By using this technology to link internal and external data, knowledge graphs exemplify the linked data approach underpinning the growing adoption of JSON-LD—and the demonstrable, recurring business value that linked data consistently provides. Join us learn more about optimizing the unique Document and Graph Database capabilities provided by AllegroGraph to develop or enhance your Enterprise Knowledge Graph using JSON-LD.

1. The Importance of JSON-LD
for your Businesses
Dr. Jans Aasman
(allegrograph.com)

2. You know JSON
• Everyone on the Web works with JSON, all programming languages support it
• JSON-LD = JSON + a standard to
• describe objects in a uniform way
• to link JSON objects together.

3. Why is JSON-LD important for business?
• IF you are in e-commerce, there is no escaping
• Your Products need to be marked up and JSON-LD now preferred
• You can visualize and query your JSON-LD markup in Gruff
• IF you need a document store but you have many different
types of documents and together they form a complex graph
• use AllegroGraph as a document/graph store.
• IF you are building your own corporate Knowledge Graph.

4. How is JSON-LD used in e-commerce?
• The big search engines want you to use it

5. Why do you see this in Bing
when you search for facial oil?

6. Why do you see this in Google
when you search for facial oil?
• Because they use json-ld as markup

7. For example: let’s look at this product

8. Search for @context in the source

9. JSON alone would lead to confusion, JSON-LD and
SCHEMA.ORG to the rescue
NO Meaning
WITH Meaning

10. AllegroGraph reads and displays JSON-LD

11. AllegroGraph reads and displays JSON-LD

12. Schema.org helps standardize the description of
objects on the web

13. Some Additional Types

14. Product as example…

15. JSON- LD on the rise, and preferred by Google

16. Google uses it for its Knowledge Graph

17. And everyone can use it. Knowledge of
JSON-LD required.

21. Using AllegroGraph as a Document/Graph Store
If
• You have many different types of (JSON) objects and/or
• Your objects are linked together in a graph and/or
• [Optionally] You need to work with Taxonomies and Ontologies
Then
• Use AllegroGraph as a JSON-LD store and a Semantic Graph
Database at the same time
• Intended audience: MongoDB and Couchbase users that would like to
link the objects in their data

22. Very easy to work with JSON-LD and
AllegroGraph in Python

23. A Python demo
• You can add and retrieve Python dictionaries directly
• Like many other document databases
• Objects are
• indexed with triples but
• can also be stored as blobs
• You can retrieve parts of objects in a SPARQL queries
• And you can retrieve as dictionaries.

24. Conclusion: JSON-LD for business!
• IF you are in e-commerce, there is no escaping
• Your Products need to be marked up and JSON-LD now preferred
• You can visualize and query your JSON-LD markup in Gruff
• IF you need a document store but you have many different
types of documents and together they form a complex graph
• then you now can use AllegroGraph as a document/graph store.
• IF you build your own corporate Knowledge Graph

25. Webinar – April 3, 2019
• AllegroGraph.com/blog

26. NLP and AllegroGraph in the
Intelligent Call Center

27. SHACL

28. Thank you