Van Dam Orenda are product development consultants,

1. Van Dam Orenda
product development consultants
introduction
Frank van Dam
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2. When do we get involved ?
 Unsure or stuck innovation
 product, process, consortium
 Connection lost in supply chains
 step change, new product, etc
 Dissatisfaction with delivered value
 performance
 (cost) price
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3. How do we work?
 Always your product / project
 Transfer knowledge = workshops
 No interim; do coach
 We think in terms of processes and projects
 Systems theory; processes, functions, value
 Project management; PRINCE2® , MSP®
 Communication
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PRINCE2® and MSP are Registered Trade Mark of the Cabinet Office

4. Clients:
 Mid-size and large industrial companies
 Groups of industrial companies
 clusters / chains
 industries
 manufacturing,
 agriculture,
 food,
 (bio-)chemical
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5. Winning Innovation Power
Creation
Control
People
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6. Creation
 The power to excite customers…..
 The power to unite knowledge bases…
 The power to coordinate supply chains…
 We can help you achieve these powers
 We orchestrate “Gemba” visits and QFD
 We implement Target Costing and Value Analysis
 We coach “mechantronics”
 We build or sharpen development processes
 And much more
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7. Control
 Development projects that fit strategy
 Projects that are on-time and on-budget
 Stakeholders properly managed
 We can help you gain more control
 We assess and improve project management
capabilities
 We teach, coach, fix project teams
 We help match development processes to controls
 We help supply chains speak the same project-
management -language
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8. People
 People make the difference
 They break trough walls, perfect the product
 They sweat out and think up solutions
 We are pleased to help you
 Make strategy and vision understood
 Increase entrepreneurship, creativity
 Make teams play their roles better,
 Set paths for growth, use practical diagnosis
 Help build and distribute knowledge
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9. Clients , 18 yrs
Creation
10 x R&D process-improvement Maxi-Cosi, Power Packer,
20 x mechatronics Holec, Atag, Batavus, Philips
Healthcare, Koppert
Control
15x Positioning, portfolio Nedinsco, Kappa, Stork,
30 x clustering and financing BTG, Sara Lee/DE, Mecon,
Accredited PRINCE2®, MSP® Netagco, Norma, VDL- ETG
consultants
People
30x team role analysis, courses VNO-NCW, EVD, KCE, ICM
10x culture analysis
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PRINCE2® and MSP are Registered Trade Mark of the Cabinet Office

10. Orenda introduction 12
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11. Potato harvester
? changing market; new
strategy
? Which product would
fit?
 QFD and project mgt
 New standard in class
 Start modular familiy
 In record time (50%)
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12. Levitor ASMi
? Outsourcing under time
pressure
? Prototypes with different goals
 Open communication
 Control “deliverables” iso
activities
 Lead-time – 25%
 Bugs: -50%
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13. Costprice reduction PMS
? Outsourcing under price
pressure
? Buyers and suppliers have
different goals
 Open communication
 Process-sketch of final
customer as translator for both
 Target Costing, Value-analysis
 Open calculation on the basis
of “live and let live”
 30% cost price reduction
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14. Frank van Dam
 Mechanical engineer
 Marketing and finance MBA
 Product developer
 Philips, Volvo, ten Cate
 Consulting company
 Van Dam Orenda
 Accredited Prince2 + MSP consulting organisation
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15. Voorgestelde adviseurs
Frank van Dam Tonny Grimberg Willen-Jan Kersten
 ‘58, ir, MBA • ‘52, ing, ir  ‘62, MA,
 D&E, Volvo, ten • R&D, Philips,  Sales, Innovation,
Cate Thales Super-Tape,
 Industry, planning, Campina
Infra
• Industrie, RO  Industry, consumer
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16. Van Dam Orenda
PB 62
7620 AB BORNE, NETHERLANDS
+31-74 - 250.9155
www.orenda.nl
Frank van Dam
vandam@orenda.nl
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