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1. From ‘Haiti to Paris’ Overview
What is ‘The Homeless World Cup’ (THWC)
10 Years ago Mel Young 53, recognised as one of the world’s leading social entrepreneurs by the Schwab Foundation for Social
Entrepreneurship and Austrian born Harold Schmied attempted to invent an international language to enable homeless people to communicate
with each other around the world. When they realised one already existed – football – The Homeless World Cup (THWC) was born
(www.homelessworldcup.org). This year MB Films is planning to follow the journey of the team from Haiti on their journey to Paris.
Why the Team from Haiti
Haiti is the only predominantly Francophone independent nation in the Americas. It is one of only two independent nations in the Americas
(along with Canada) that designate French as an official language. The links between the Paris final and Haiti team seemed obvious!
Outline
The Homeless World Cup (THWC) has become one of the most popular sporting events over the last few years. Through word of mouth and
media coverage it has became a yearly talking point from players and supporters throughout the world. We want to publicize the THWC but
more importantly the legacy that the event creates.
Our plan is to bring the tournament to a wider audience, through a feature length documentary spanning the whole spectrum of the event not just
the games. We want to tell the personal stories and focus on how the world cup has helped them to change their lives for the better. We want to
take it from the passing conversation to a tournament that countries can be patriotic about supporting. We believe that the success of the
Japanese Women’s team in the FIFA Women’s World Cup - which incidentally, set a new Twitter world record 7,196 tweets per second (TPS) –
has opened the door for us to focus on one of the women’s teams in THWC.
We want to make it a very personal film talking to the individuals and really highlighting the great work that the World cup promotes, we would
like to interview the ambassadors about why they are involved, people at Nike and other sponsors about why they support the Homeless World
Cup. How do they pick the teams, players who are the coaches?
For further information contact: Frankie.Lambert@gmail.com or tel: 07974161134

2. Our Goals
- To create a feature length Documentary for Theatrical, V.O.D and DVD Distribution
Our aim is to make a 90 min documentary for the Homeless world cup with a focus on this year’s Haiti team. The film will be distributed
through film festivals, limited cinema release and Video on demand (ITunes for example) sites.
To highlight and educate the general public about the Homeless World Cup and the impact it has on its participants.
The legacy of the Homeless world cup is an important part of what we see the documentary being about. What happens to the players after the
World Cup, where did the Haiti players end up, what effect did being involved in this game have on their lives? We want to show how the
homeless world cup has a positive impact on not just the individual but the community they are a part of.
We will use a mixture of HD footage/graphics and animations to create a stunning Documentary that really showcases the amazing job that the
homeless world cup does. It will take in the flavor and scale of the games focusing on the individuals and the backgrounds they come from it is a
global sport and will highlight the vastly different backgrounds that each country and each player comes from.
The moving and emotional stories of the individual players are truly amazing, we want to focus on these and really show how the players have
overcome great tragedies in their own lives to get to a position where they can engage in the World Cup. How did they come to being picked,
what they have to sacrifice to be part of the tournament. Does this give them an escape from their lives? Will it change them for a positive or is it
just a brief escapism before they have to return to their everyday routines.
- The Style
We will use a mixture of HD footage/graphics and animations to create a stunning Documentary that really showcases the amazing job that the
homeless world cup does. It will take in the flavor and scale of the games focusing on the individuals and the backgrounds they come from it is a
global sport and will highlight the vastly different backgrounds that each country and each player comes from.
For further information contact: Frankie.Lambert@gmail.com or tel: 07974161134

3. ‘Haiti to Paris’ - Project Reach
Outlet Region Reach Audience / OTS
Film Festivals x9 Festivals across x5 Countries (Min) 2000 2000
Public Relations/Media Coverage Regional press & Global News Agencies - 3 – 5 Million OTS
Theatrical Release (limited 2wk US 100 Cinemas 80,000
run)
UK 50 Cinemas 50,000
DVD UK/Europe - Independent distribution - 100,000 +
deal anticipated
Combined Global Broadcast -
(TV) UK, Europe & Asia 4 Million
(Currently negotiating with the BBC and CH4)
Major programming slots on Red Austria, Germany and
Bull TV Block on ServusTV Switzerland via cable, and tbc
(www.servustv.com). digital terrestrial distribution
(Technical reach: 23 million households)
-
Online (V.O.D) Via ITunes, Netflix etc 100,000
TOTAL 7,000,000 +
The Cost £150,000 GBP
For further information contact: Frankie.Lambert@gmail.com
For further information contact: Frankie.Lambert@gmail.com or tel: 07974161134