Sponsorship Activation @ Qatar 2015

1. Maersk
Activation plan

2. Our Sponsors

3. As a Prestige Partner, Maersk Oil Qatar receives the highest level of rights and
benefits with the Championship, including advertising rights and prominent logo
placement in all marketing collateral.
The Handball World championship offers outstanding sponsorship opportunities
through unprecedented media channels across Europe, Asia and the Middle East
Region. The tournament is watched by millions of television viewers worldwide and
will generate a significant global media exposure. An international event of this
stature brings Maersk great exposure and opportunities in some of the most
dynamic and fastest growing economies in the world.
Since the key to the successful use of sponsorship in sport is activation, Qatar
2015 organizing committee is dedicated to ensuring that our partner Maersk
receives significant return on investment for their contribution. The sponsorship
team works in a close relationship with Maersk CSR team in order to showcase
Maersk brand the best way possible and to maximize the commercial opportunities
associated with the Championship.
Qatar 2015 – Maersk partnership

4. Rights and benefits

5.  A worldwide fully paid up royalty free non-exclusive right (and not
capable of being sub-licensed) to use the title “Prestige Sponsor of
the 24th Men’s Handball World Championship Qatar 2015”
 Use of the Qatar 2015 logo for advertising / public relation
Status

6.  2 x VVIP (subject to Emiri Diwan protocol approval)
 8 x VIP
 50 Regular Tickets
per match day
+ Additional sponsorship ticket allocations for Qatar and Danish
Matches
Hospitality

7.  the right to do one initial signing ceremony as of signature of the
Agreement and further press conferences out of the Sponsor’s
headquarters
Press release

8. Owned media

9.  prominent presence (including a hyperlink) on the official website of
the Championship and vice versa
Website

10. Social media: Facebook and Twitter

11. Social media: Youtube and instagram

12. Prominent presence of the Sponsor’s logo on all official printed
materials of the Championship:
 Stationary: notebooks small and large, folders, paper sheet
 For fans: Leaflet, Spectator map, 100 000 clappers
 Entrance tickets etc.
Printed materials

13.  Logo presence or adverts inside Qatar 2015 publications
Publications
Sample publications Language
Qatar 2015 Event Program English + Arabic
Broadcasters Handbook English + Arabic
Media guide English + Arabic
Spectator map English
Newsletters English + Arabic

14.  Ticketing TVC:
o 20 seconds: Prestige Partner TVC1
o 35 seconds: Prestige Partner TVC2
National Day (cheer for Qatar) TVC 45 seconds:
Prestige Partner TVC3
TVCs

15. Prominent presence of the logo on the press conference backdrop and
other media collaterals
Media collaterals
sample

16. Media plan

17. Street advertising distribution map

18. Building Wraps
Building Wraps Size (m)
Hemaya 31 (w) x 12 (H)
QOC 38 x 97
QNB 57 x 25
Golden Tower 35m (W) x 60m (H)
Ministry of Environment 36m (W) x 54m (H)
Ministry of Labour 1850 X 8900
Royal Plaza 17.68 (W) x 7.55 (H)
Qatar Exchange 11.1 m (W) x 98.5 m (H)
Upcoming Building Wraps
Qatar Petroleum
Dolphin Energy
Ministry of Economy and Commerce

19. Building wrap - Hemaya Building
 live

20. Building wrap - MOL
 in progress

21. Welcome Glass - Ticketing campaign
 On mall
 Starting on 1/12 for 24 days

22. Welcome Grand Wall - Ticketing campaign
 On mall

23. Seniors - National Day Campaign
 3.2 m (W) x 2.4 (H)
 Starting from 10/12 for 2 weeks

24. Senior - Welcome Campaign
 320x240
 National language for Denmark, Spain, Bosnia-Herzegovina, Slovenia and
Belarus

25. Flags - Welcome campaign
 Blue, orange and purple for each venue
 100x360

26. Mupi – several campaigns
 1.2 m (W) x 1.8 (H)
 2 weeks starting from 9/12

27. Face to Face Showcase - Ticketing campaign
 in Mall
 2 weeks starting from 10/12

28. Speeding camera activation
 In Mall

29. Kiosques
 in Mall starting from 26/12

30. Taxis– Ticketing campaign
 Taxis Full Branding - 100 Taxis
 Starting on 25/11 for 4 weeks

31. Buses – Ticketing campaign
 Bus Full Branding - 10 Buses
 Starting on 25/11 for 4 weeks

32. Press ads - Milestone campaign
 Newspapers Al Sharq, Gulf Times, The Peninsula
 every 10 days from 7/10 to 5/01/2015, then each day till
14/01/2015

33. Press ads – Ticketing campaign
 Family pad 15.5x25  Latest ad with Maersk Group
logo

34. Sample Press ads – Ticketing campaign
 The Peninsula Sport
30/11
 English
 Al Sharq 4/12
 Arabic

35. Field of play

36. 1. all the other matches without the teams GER / POL / DEN / SWE
43 matches on 60 total in the Preliminary Round = 71%
 15 in Group A
 15 in Group B
 10 in Group C
 3 in Group D
2. matches involving GER / POL without DEN / SWE
7 matches on 60 total in the Preliminary Round = 11%
 7 in Group D
3. matches involving DEN / SWE without GER / POL
8 matches 8 matches on 60 total in the Preliminary Round = 13%
 5 in Group C
 3 in Group D
4. matches involving DEN / SWE and GER / POL
2 matches on 60 total in the Preliminary Round = 3%
 2 in Group D
4 scenarios for all matches

37.  6 min (30 seconds x 12 splits per sequence) on the LED advertising
system to be used during all matches of the Championship without
the participation of either the team of Denmark, Sweden, Germany,
or Poland
 Scoreboard and video cube advertising: 6 x 30 sec spots for all
matches.
LED

38.  Static perimeter-advertising board for scenario 1 and 2: left side
position 1
 Stickers on floor advertisement:
o 2 for scenario 1 and 4
o 1 for scenario 2 and 3
Floor stickers Advertising field of play

39. Advertising field of play - scenario 1

40. Advertising field of play - scenario 2

41. Advertising field of play - scenario 3

42. Advertising field of play - scenario 4

43. Activations pre-
Championship

44.  Exclusive Host partner for the Schools Mini Tournament (on court
and presentation ceremony branding)
Schools Handball Mini Tournament

45.  Qatar 2015 Mascot Fahed visits Action on Diabetes Bus on 27/11
Fahed - AOD

46.  Fahed joined Maersk Oil National Day celebration on 17/12 and
brought 2 x Handball Activities and Giveaways
Fahed – Maersk celebrations

47.  6/01/2015 during Maersk Schools Program Involvement Fahed
visits a Qatari school and can bring giveaways
 AOD truck outside Palm Tower and visits from Qatar 2015
employees during one afternoon
 11/01/2015 and 12/01/2015 during Maersk CSR Program
Involvement Fahed visits Qatar University and Texas A&M
University campuses in partnership with Maersk (for a competition
with tickets to the opening game prizes). Handball activation games
can be available
Next scheduled activations

48. Activations during
Championship

49. Action on Diabetes
Action on Diabetes truck inside Lusail fan zone

50. Road Safety
Road Safety simulator truck inside Lusail fan zone

51. Precision game
 Precision game in the Lusail fan zone branded Maersk

52. Meeting Danish National team
A Meet and Greet with the Danish team for Maersk on 17/01/2015 at
Lusail between 10am-11am : Photo opportunities, Autograph Session
,

53. For further info contact:
Francis Lambert
Senior Sponsorship Manager