This One Weird Trick will put you on the Bestseller List
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This document provides tips for authors on publishing and promoting their books. It recommends building an author platform through maintaining a professional website or blog. It also suggests using email lists and social media to connect with readers, while avoiding overly political or controversial topics. The document further advises investing in professional editing, formatting, and cover design. While some promotional avenues like blog tours and giveaways can boost sales, authors are cautioned to write additional books and focus on improving their craft over relying on promotions alone. Persistence, professionalism, and patience are key to success as an independent author.
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This One Weird Trick will put you on the Bestseller List
- 1. Congratulations you’ve written a book Now what?
- 2. This session is for Anyone interested in the business of writing (or in winning a book or a t-shirt)
- 3. What you’ll get Do, don’t, and It Depends “One Learns from Many Sources” Quality of the evidence: Variable
- 4. DO: Know who you are Read in your niche Genre do’s and don’ts Top 100 sellers in category Don’t: Everything to everyone
- 5. Do: Write a series Readers want to spend time with your characters
- 6. Do: Use the first book as bait “permafree” takes some effort
- 8. Do: Invest Editing – formatting – cover- Bowker ISBNs- Contract (Authors Guild) - URLs - Conferences - Giveaways Don’t Author Solutions – paid reviews Non-Bowker ISBNs - DIY covers
- 9. Giveaways Goodreads - Rafflecopter - LibraryThing Build your email list bit.ly/MMMug
- 10. Wait, email list? Vertical Response - Aweber - Mailchimp Releases, events, giveaways
- 11. It depends Quasi-indie, e.g. BookBaby FB ads – Mark Dawson Outsourcing / ghostwriting Amazon giveaways Expensive blog tours Worth it for you?
- 12. Do: Have a platform Readers can find you online Professional URL Interests besides “buy my book” Doesn’t have to be fancy
- 13. Don’t want to blog? Set a static front page Or reblog
- 14. Reblogging: not plagiarism! Set up IFTTT – Connect RSS to blog set to draft post – finalize at leisure
- 15. Has possibilities Looks good Off topic and wonky Too serious? Maaaaybe No. If it’s a new take? Will check this out Off topic BO-ring Draft posts
- 16. Sample post (APS feed)
- 17. Featured image from freepik.com Brief intro The original Sidebar: email signup is on top Buy my book! Buy my book! Buy my book! Sample post (APS feed)
- 18. Citation (automatic) Call to Action: Put this after every post Sharing options turned on More sidebar stuff: Easy review links Call to action at the end
- 20. Don’t: go overboard Blog to your level of comfort and interest Avoid politics, controversy unless it’s your brand 1 or 2 URLs Frankiebow.com -Mollybarda.com- Merriemusubis.com maritime-club.com - Musubi.ninja - Bananawrangler.com
- 21. Simple blogspot page Set up IFTTT – Connect RSS to blog set to draft post – finalize at leisure
- 22. Fancy custom page Set up IFTTT – Connect RSS to blog set to draft post – finalize at leisure
- 23. Group blogs Join one or start your own
- 24. Do: BookBub Expensive, selective, worth it Others: Fussy Librarian, Choosy Bookworm, ENT, Pixel of Ink
- 25. Do: get interviewed Don’t overpay for blog tours $100 or less
- 26. Do: use interview quotes
- 27. Do: anthology hawaiianmystery.com 100% donated time and effort Benefits Read Aloud America
- 28. Consider: KDP Select or go wide? Kindle Unlimited, countdown deals No permafree
- 29. Consider: Kindle Worlds Get paid to write fanfic
- 30. Consider: Spinoffs Alice Mongoose & Alistair Rat
- 31. Consider: Book trailer Sales effect unknown
- 32. Always: keep writing Repurpose blog posts, crowdsource Full outline by Day 14 First draft by Day 49 Second draft by Day 56 Submit to editor by Day 63 Re-submit for second pass by Day 73 Publish on Day 90
- 33. Persistent, professional, patient 100’s of queries – rounds of editing
- 36. Bestselling author Russell blake Some might say, cynical. I’d say pragmatic I wish there were a formula…Pick a genre you love and that’s large enough to support you, stick to it, write a lot of seriously good books, focus on improving your grasp of craft each time you sit down to write…package and quality control your books like the pros do, market intelligently…above all, be extremely realistic about everything.
- 37. Resources Always keep writing Author platform: Jane Friedman Book design: Joel Friedlander Querying agents and publishers: Query Shark Agent & industry news: Published to Death Community: Kboards, FB author fan groups, Absolute Write Legal issues: The Passive Voice Promotion: The Author Biz, Joanna Penn, Simon Whistler, Romance University, Russell Blake Tools: IFTTT, bitly.com, wordpress.com, Hootsuite, Buffer/Pablo