Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.

1. Frankie Cervantes
@frankie645
frankie@helloagd.com
#SMCFEB

2.  News aggregators
 Blogs
 Podcasts
 Q&A Forums – Expert Databases
 Wikis
 Geo-location
 Virtual Worlds
 Photo-sharing
 Video-sharing
 Slide-sharing
 Social Bookmarking
 Instant Messaging
 Social Networks

3.  Messaging
It's not WHAT you say but HOW you say that makes the
difference
 Online
 Media
 Return?
 Awareness & Presence
 Website Traffic
 Contacts

4. EVERYONE is a publisher.
Content sharing....
 Transparency
 Authenticity
 Authority
 Personable
 Interesting
 Relevant
 Valuable
 Easily accessibility

5.  Brand Advocates
 Influencers
 Your Digital Rolodex
 Industry Peers
 Colleagues
 Media

6.  Clarity
 Control
 Concern
 Confidence
 Competence

7.  Two-way Communication is More Credible
 Instant Updating
 Release Core Information
 Facts – Blog, Facebook, Twitter
 Photos on Flickr
 Videos on YouTube
 Documents on Scribd
 Presentations on SlideShare

8.  Social Mention
 SocMetrics
 48ers
 Ice Rocket; Technorati (blog search)
 Socialbakers.com
 CheckFacebook
 Google Trends
 People Search
 Spokeo, Pipl, YoName, etc.

9.  Create a Google+ Page
 Consistent Messaging
 Audience
 Google Search –
 Circles (media, colleagues, industry peers)
 News on the web
 Public posts
 Hangout
 Real-time
 Multiple Contacts

10.  Facebook Fan Page
 Communicate
 Photos
 Video
 Contests
 Timing
 Need Help?
 usgovernment@fb.com
 (content questions, including removing ads from your
government Facebook fan page)
Source: CheckFacebook.com

11.  Hashtags #SMCFEB
 111 Characters
 Short URLs (track & measure)
 Timing
 Listen. Search.
 Followers
 Create Lists
 Industry Peers
 Colleagues
 Media
 Interests

12.  Your Audience Reads Your Blog
 Key Messaging
 Tells a Story
 Human Touch
 Helps Build Relationships
 Share Content
Tools
 Tumblr
 Wordpress
 Blogger
 LiveJournal
http://armylive.dodlive.mil/
http://blog.tsa.gov/

13.  On-Site Crisis
 Geo-location Applications
 Foursquare
 Instant location updates
 Facebook
 Twitter

14.  News Aggregators
 NetVibes
 Google Reader
 Bottlenose - “You should be surfing the stream, not drowning
in it.”
 Seesmic
 Tweetdeck by Twitter
 HootSuite

16. frankie@helloagd.com
@frankie645