Prototyping or as I called it "Fake it, Til You Make It"

www.redgarage.co | Page ‹#›
UNSW Business School
Prototyping
Fake it til you make it
Franki Chamaki
Founding Director - Red Garage Ventures & HIVERY
@frankichamaki
www.redgarage.co | Page 1

1. Define the problem
2. Interview target segment
3. Syntheses interviews into insight
4. Brainstorm concept based on insights

Developing a prototype to test & learn
So we can get to product/market fit quickly and cheaply

1. Developing a prototyping mindset(10 mins)
2. Picking the right tools (20 mins)
3. Team formation & prototype creation (50 mins)
4. Do a trial run - prototyping the prototype (50 mins)
5. Close for group discussion (10 mins)

1. Developing a prototyping mindset
2. Picking the right tools
3. Team formation & prototype creation
4. Do a trial run - prototyping the prototype
5. Close for group discussion

1. Test the assumptions that make up the idea
3. Discover different possibilities to problem, new
customers or new distribution paths
2. To visualize our idea to ourselves, team, customers
and investors
4. Allow us to forward think of new features and plan

Source: Lean UX within an Agile environment, by Dave Landis
PROTOTYPING
”MVP”

Assumption
Mobile platform
that provides
to access
real experts in real
time
Assumption
Stay motivated &
reach goals
Assumption
High cost of
personal trainer

Prototype
Site explains the
value proposition
Customer
Staff wanting to
get fit
Assumption
Mobile platform
that provides
to access
real experts in real
time
$25 domain + $140 web-hosting = $165
Created in 45 mins
Created on strikingly.com with Google royalty free images

Prototype
WhatsApp app +
real personal
trainer
Customer
People training
for Sydney ½
marathon
Assumption
Stay motivated
& reach goals
Created in 2 mins, ran for 6 weeks
Created on WhatsApp app
$0 WhatsApp + $2,200 personal trainer = $2,200

Assumption
High cost of
personal trainer
Prototype
Sign up site with
$39 per month
subscription
Customer
Sydney Harbour
Runners
$100 Website + $2,650 mockup app + $2,200 p/t = $4,950
Created in 60 mins, running over 6 weeks
Updated strikingly.com and engaged Sydney Harbour Runners

Problem Solution ImplementationsMethod
Contextual enquiries
Wireframes/sketch
Smoke test/Landing page
Mockups/Video/
Crowd funding
Concierge
Beta
Wizard of Oz
✓ ✓
✓
✓
✓ ✓
✓
✓
✓
A/B “split” Testing ✓
✓
✓
Customer journey mapping ✓
✓
Fast
Simple
More
time
Hard

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Makers (2 or more people): create individual components (eg screens, pages, paper
cuts/shapes, code etc.).
Writer (1): Makes the text realistic and align to the segment (e.g. language)
Asset Collector (2 or more people): Gathers photos, icons, sample content etc.
Interviewer (2 only): Runs the user testing, and is usually not involved in building
prototype but prepares the questions and assumptions to test.
Stitcher (1): Melds components into a seamless, consistent whole. Checks for quality
and ensures all the pieces make sense including why and what is going to be tested and
who/how it's going to come together for testing.
Source: https://www.thesprintbook.com - The Design Sprint is a five-day process for solving problems and testing new ideas. Invented at Google by Jake Knapp

• Agree on each team members role
• Brainstorm what prototype to create and why? What do you need to learn/test?
• Who are they going to test it with? First customer segment and how they are
going to engage them to test it? Feedback capture
• How are they going to test including when/how/where? Test protocol
• How to validate qualitatively (e.g. first 10 people - body language, tone, eye
contact and level of commitment) and verify quantitatively (ie survey, mass test)
Remember! Stitcher needs to own this.

http://www.online-stopwatch.com/eggtimer-countdown/full-screen/

Interviewer Runs the user testing, prepares the questions and assumptions to test.
This persons designs the experiment and rationale
The Five-Act Interview
1. A friendly welcome to start the interview
2. A series of general, open-ended context questions about the customer
3. Introduction to the prototype(s)
4. Detailed tasks to get the customer reacting to the prototype
5. A quick debrief to capture the customer’s overarching thoughts and
impressions” (e.g. What insight? What is good? what needs to change –
customer? UVP? Prototype ?)

Interviewer (2 only): Runs the user testing, prepares the questions and assumptions to test.
This persons designs the experiment and rationale
1. Context questions (e.g. what do for work?, pains of getting tasks done?)
2. Introduce the prototype (e.g, this is prototype certain areas don't work,
design to help us ensure we building stuff that solve your pain)
3. Run through key tasks and nudges (i.e. What do you think of that? What do
you expect? What would you do next? Why? Missing?)
4. Close interview (e.g. thank you, happy to see next version? Anyone else?)

1. Find another team to test your prototype
(including your questions and approach)
2. Team 1 & Team 2

it!

Prototyping or as I called it "Fake it, Til You Make It"

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Prototyping or as I called it "Fake it, Til You Make It"