agency profile of the Munich based PR agency, specialized on Green Tech and renewables, circular economy and sustainability.

1. agency profile
03-22

2. Welcome!
Follow Grüne Welle Kommunikation...
Do you intend to establish your innova2ve technologies, products and
services on the German or the DACH (Germany, Austria & Switzerland)
market?
Do you want to connect with your line of industry, your poten2al
customers or a specific region?
Do you want to communicate your company’s concept of sustainability?
Or are you searching for suitable staff for further growth?
Do you need assistance and consul2ng from experienced communica2ons
experts in the field of cleantech and renewable energy for your products
and services?
But you lack both the resources and exper2se for communica2ng with the
German press and public? We can provide that competence for your
company!

3. Grüne Welle Kommunikation - What does that mean?
Grüne Welle Kommunikation (Grü|ne Wel|le Kom|mu|ni|ka|ti|on) has
an ambiguous meaning in German:
„Grüne Welle“ is a progressive signal system
that allows people to arrive at their destination
more quickly as traffic lights will always show
green when they drive at constant speed.
Figuratively it also means to get quick results.
„Grüne Welle“ is a paraphrase for all „green“
topics like environment, cleantech, renewable
energy, CO2 reduction, sustainability, etc.

4. GreenTech – a fast growing global industry
Around the globe, the green tech industry is con2nuing
to grow. By 2025, the global volume of the green tech
lead markets will probably have reached 5,902 billion €.
In 2018, German companies accounted for a 16% share
of the global market for environmental technology and
resource efficiency.
The German market volume for environmental
technology and resource efficiency stood at 347 billion €
in 2016.
Between 2016 and 2025, the total volume of Germanys
green tech lead markets is projected to jump from 347
billion € to 738 billion €.
Figures are taken from the
study "GreenTech made in
Germany 2021" of the Federal
Environment Ministry, 2021
GreenTech made in Germany 2021
Umwelttechnik-Atlas für Deutschland

5. Grüne Welle Kommunikation - Who we are
Founder: Frank Brodmerkel
Reputa.on:
Communica2on expert with more than 20 years of experience
Focus industries: cleantech, renewable energies, e-mobilty,
environment, circular economy, ICT, industry/B2B
Current clients: Seccua, REKO B.V., BayWa r.e., Daikin, econ industries,
Sigfox, One Earth - One Ocean e.V.
Journalis2c exper2se as freelancer and author
Services: Agency focus on technology PR, corporate and product
communica.on, community rela.ons/dialogue, internal communica.on,
CSR communica.on

6. Grüne Welle Kommunikation - Our mission
• We position our clients with respect to their target groups as a
trustworthy partner.
• Credibility and verifiability of the communication are in the focus.
• That is why our clients convince not only on a rational level, but also
create an emotional bond with their audiences.

7. Why it pays to communicate professionally
Follow Grüne Welle...
We help you...
...to communicate the sustainability of your company professionally
...to posi2on your company and its products in your markets more clearly
...to provide sales support for your company‘s innova2ons
...to maintain your customer rela2onships and anract new customers
...to defend your interests against poli2cs and public administra2on
...to avoid or to meet crises

8. Our range of services

9. What our clients say about us
"We appreciate Grüne Welle
Kommunika2on for their professionalism,
competence and targeted approach as
much as for their cost transparency and
reliability.“
Michael Hank, founder & owner of
Seccua GmbH
„Grüne Welle Kommunikation helped to
make our organisation's message known
to a wide audience.“
Günther Bonin, founder and board
member of the environmental
organisation
One Earth - One Ocean e.V. (oeoo)
„We have come to appreciate Frank
Brodmerkel's agency as very
professional right from the start,
both as a strategic advisor on issues
of successful brand and product
communication and as an excellent
operational implementer of the
various press and PR measures."
Rolf Hoffmann,
Managing Director, LuvSide GmbH
More customer comments under:
http://gruenewellepr.de/ueber-
uns/kundenstimmen/

10. REKO B.V. – Ro+erdam, Netherlands
REKO B.V.
§ Communication for the Dutch company in
Germany
§ Topics: thermal recycling of tar-containing
road debris, cradle to cradle, circular
economy
§ Press relesases and press contacts
§ Exclusive articles in the trade press
§ Interviews, Factory visits by journalists
§ Creation of basic press material
Referenz
trade fair show
recovery special
36 recovery 4|2020
Thermische Reinigungsanlagen von REKO B.V.
Umweltfreundliches Recycling
Thermal cleaning plants by REKO B.V.
Environmentally friendly recycling
Teer- und pechhaltiger Straßenaufbruch ist aufgrund
seiner krebserregenden und wassergefährdenden
Wirkung eine bedeutende Altlast im deutschen Stra-
ßenbau. Seit 2018 ist es untersagt, diesen im Straßenbau
wiederzuverwenden. Stattdessen muss er deponiert oder
thermisch gereinigt werden. Doch in Deutschland exis-
tieren aktuell keine für die Behandlung von teerhaltigem
Straßenaufbruch geeigneten thermischen Aufbereitungs-
anlagen. Das niederländische Unternehmen REKO B.V.
aus Rotterdam hat sich auf die thermische Behandlung
von teerhaltigen Straßenbaustoffen spezialisiert. Das
innovative Verfahren zeichnet sich nach einer Ökobi-
lanzstudie des Fraunhofer Instituts für Silicatforschung
ISC sowohl durch einen hohen Wirkungsgrad bei der
Schadstoffbeseitigung als auch durch hohe Energie- und
Ressourceneffizienz aus.Voraussichtlich im Oktober 2020
wird REKO B.V. im Rotterdamer Hafen seine zweite
Anlage fertigstellen und kann dann bis zu 1,8 Mio. t/a
umweltfreundlich aufbereiten.
Jedes Jahr fallen bei der Sanierung des Straßennetzes
MillionenTonnen von teerhaltigem Straßenaufbruch an.
Alleine in den Niederlanden sind es etwa 1,1 Mio. t/a,
in Deutschland einVielfaches.Als teerhaltiger Straßen-
aufbruch werden als Abfall anfallende Straßenbaustoffe
bezeichnet,die unterVerwendung von Pech hergestellt
wurden. Aufgrund dieses Bindemittels, das krebserre-
gende polyzyklische aromatische Kohlenwasserstoffen
(PAK) enthält, darf teerhaltiger Straßenaufbruch laut
Bundesverkehrsministerium (BMVI) seit 2018 nicht
mehr im Straßenbau wiederverwendet werden, son-
dern muss als Altlast deponiert oder einer umwelt-
schonenden Verwertung per thermischer Aufberei-
tung zugeführt werden, um die enthaltenen toxischen
Stoffe zu vernichten. Hierbei entsteht wieder reines
Gestein als unbelasteter Recyclingbaustoff. Doch in
Deutschland existieren keine solchen Anlagen für
die Aufbereitung von teerhaltigen Straßenbaustoffen.
Deshalb werden heute bereits erhebliche Mengen aus
Deutschland in der REKO Anlage in Rotterdam auf-
bereitet. Dazu wird der Straßenaufbruch per Binnen-
schiff in den Rotterdamer Hafen transportiert.
Urban Mining als Regierungspolitik
Die Niederlande besitzen aufgrund ihrer geologischenVer-
hältnisse nur sehr geringe Mengen an abbaubaren Gesteins-
ressourcen. Jedes Jahr müssen deshalb etwa 25 Mio. t Pri-
märrohstoffe wie Sand und Kies importiert werden aus
Belgien,Deutschland,Norwegen und Irland.DerAbbau
von Primärrohstoffen verursacht bei weiter steigender
Tar-containing road material is a significant legacy
in German road construction due to its carci-
nogenic and water-polluting effects. Since 2018 it is
not allowed to reuse it in road construction. Instead,
it must be deposited in landfills or thermally cleaned.
However, there are currently no thermal treatment
plants in Germany suitable for the treatment of tar
contaminated road construction material. The Dutch
company REKO B.V. from Rotterdam is specialised
in the thermal treatment of tar-containing road con-
struction materials.According to a life cycle assessment
study by the German Fraunhofer Institute for Silicate
Research ISC, the innovative process is characterized
by both high efficiency in the removal of pollutants
and high energy and resource efficiency. REKO B.V.
is expected to complete its second plant in the port
of Rotterdam in October 2020 and will then be able
to process up to 1.8 million t/a in an environmentally
friendly manner.
Every year, the renovation of the road network gener-
ates millions of tons of tar-containing road construc-
tion material. In the Netherlands alone, the figure
is around 1.1 million t/h, in Germany many times
of that amount. Tar-containing as asphalt is a waste
material.The binder in this material contains carcino-
genic polycyclic aromatic hydrocarbons (PAHs). Due
to this tar contaminated road construction material
may no longer be reused in road construction since
2018, according to the German Federal Ministry of
Transport (BMVI), but must be deposited as a con-
taminated material in a landfill or sent for environ-
mentally friendly recycling by thermal treatment in
order to destroy the toxic substances they contain. In
this process, granulate and sand is remaining as a high
quality recycled building material. However, there
are no such plants in Germany for the processing of
tar-containing road construction materials.Therefore,
considerable quantities from Germany are already
being processed in the REKO plant in Rotterdam
today. For this purpose, the road construction mate-
rial is transported by inland vessel to the port of
Rotterdam.
Urban mining as government policy
Due to its geological conditions, the Netherlands have
only very small quantities of mineable gravel and sand
resources. Every year, about 25 million t of primary
raw materials such as sand and gravel must therefore
be imported from Belgium, Germany, Norway and

11. References
“As a Dutch recycling company, the German market is
of great importance to us. Since 2 years, we are
working with Grüne Welle Kommunikation on our
communication in the German-speaking market, due
to Frank Brodmerkel's know-how and flexibility and -
not unimportantly - mutual sympathy.
Frank has an excellent knowledge of the industry and
the German media market, which enables us to
convey a clear picture of our business activities and
solutions to our target groups. We are looking
forward to a long-term cooperation with Frank and
have full confidence in his many years of experience.“
Jan Hoeflaken, Director of Recycling Kombinatie
REKO B.V., Rotterdam

12. Further Customer references
(Als Freelancer für andere Agentur)

13. How we can help your company
We help you to increase and strengthen awareness of your company and
products in the fast growing German market of cleantech and renewable
energies:
Transla2on and adapta2ion of your (English, Dutch) web site
Crea2on of case studies, expert ar2cles and interviews for the press
Crea2on and adapta2on of your (English) marke2ng materials or
crea2on of new materials for the German market
Press rela2ons to the trade and business press, dailies and online
Communica2on Support for fair presenta2ons of your company in
Germany, Austria and Switzerland

14. Why us?
As a specialized communication agency focusing on the issues of sustainability,
cleantech and renewable energies, we offer the following advantages:
Industry know-how and a clear thematic focus
Full one-stop services
Network of experts for your specific communication needs
View outside the box
Predictable success that pays off - transparent pricing on flat-fee and
project basis
Notable cost and time savings because of lean structures and one steady
contact
Integrated communication, on request with social media relations
Sustainability and loyalty in cooperation with our customers

15. Grüne Welle KommunikaDon operates through a network
In order to offer you an overall solution specified for your communication
requirements we work with a network of partners that covers services beyond
our product range. On request, you will benefit from a comprehensive one-
stop service. Info under http://gruenewellepr.de/expertise/netzwerk/
public affairs
marketing and advertising
webdesign und programming
video production
graphics and illustration
photography

16. Frank Brodmerkel
§ Founder and owner of Grüne Welle Kommunikation,
lives and works in Munich.
§ Over 20 years of professional experience as a consultant
with top agencies in the technology and IT environment,
national and international clients in BtB and BtC.
§ Expertise in the green economy, cleantech, renewables,
technology and industry/B2B sectors
§ Journalistic experience as a freelancer for trade and
consumer magazines and as a book author
§ Studies in communication science, market and
advertising psychology as well as media law at the LMU
Munich
§ Lecturer at the Bavarian Academy for Administrative
Management (BVS)

17. Please find us here...
§ Internet: h4ps://www.gruenewellepr.de
§ Facebook: h4ps://www.facebook.com/frank.brodmerkel
§ LinkedIn - h4ps://de.linkedin.com/in/gruenewellepr
§ Instagram - h4ps://www.instagram.com/grune.welle/
§ XING - h4ps://www.xing.com/profile/frank_brodmerkel

18. Thank you for your interest!
Do you have any questions?
Grüne Welle Kommunikation
Schubertstr. 2
80336 München
Tel: +49 89-203 494 94
E-Mail: kontakt@gruenewellepr.de
© Grüne Welle Kommunikation