Truuform Final Product Business Presentation

2. • Truuform is the worlds first 3-D body
recognition technology.
• Truuform is inspired by the desire to
solve challenges associated with
clothing size.
• Truuform could easily be used in any
industry where the human body plays a
fundamental role.
(Fashion, Health and Fitness, Online
dating, Sports and Athletics, and more)
OUR MISSION STATEMENT

3. How many of you have
ever been frustrated by
ill-fitting clothing that you
purchased online?

4. TruuForm is your very own online shopping assistant. Finally!
There’s a way to custom fit your wardrobe in a virtual closet.
We can all agree…
When you look good,
you feel good!

5. MARKETING AND
OPERATIONS
Vanessa Pacheco & Frank Ballard

6. • We offer the first month free for
premium access.
• TruuForm is beginning to implement
strategies to work with Google pay.
MARKETING

9. PEOPLE
PROCESS & PRODUCT

10. TEAMWORK TRIFORCE

11. MANAGEMENT TEAM

12. - CTO -
KEVIN TERELL

13. SIZE AND NATURE OF THE
MARKET
• LA is our primary target location.
(We also need an office in NY)
• TruuForm will be available to use in
all 50 states.
• International markets are currently
in development.
• After further research of the retail
market, TruuForm believes that our
products will revolutionize the
fashion industry.

14. COMPETITIVE ADVANTAGE
• TruuForm is pioneering in what
seems to be an uncharted
marketplace.
• TruuForm will ultimately be the first
app that would allow online shoppers
to purchase perfectly
fit clothing.

15. COMPETITIVE ANALYSIS
• Users access the TruuForm App to create a
virtual avatar of their body.
• Body measurement data points from head to
toe are created from a picture taken, with no
other tools needed.
• Users simply take a front and side profile
picture, then a 3D animated form is generated
by our software.

16. TOP COMPETITION
Company:
Fitle
Cost:
Free for users & costs for retailers
Products:
3-D spec generating technology,
Online clothing database
URL:
http://www.fitle.com

17. OTHER COMPETITION
Company:
UPcload
Cost: Individual Retailers pay
UPcload to upload their clothing
onto UPcload’s Website, cost is
free for consumers
(Testing stage)
Products:
Bridges the gap between
consumers and clothing retailers
URL:
www.upcload.com

18. - CFO -
CODY SHEMESH

19. REVENUE STREAMS
• Licensing
• TruuForm The App
• Fitness / Weight Loss
• Online Dating
• Military / Government Personnel
• Any Many More

20. THE POTENTIAL IN CLOTHING
TEXTILE MARKET
• There are over 7 billion people on this
planet.
• Each and every single one needs clothing.
Not only do they need clothing but they
need multiple articles of clothing. At
least shirt pants and shoes.
• If TruuForm could just navigate 1/3 of
these 7 billion to a better fit, we would
have around 2.3 billion customers.

21. START UP COSTS
Legal Fillings (LLC, Partnership Agreements, Lawyers, ETC.) $15,000
Copy Right / Patents / Licensing $15,000
App Development $100,000
Marketing Consulting Firm (Hire for 6 Months) (10k / Month) $60,000
Partnership With Tech Consulting Firm (Bain & Company) $150,000
Operational Expenses / Miscellaneous $10,000
TOTAL = $350,000

22. PROJECTIONS OF SMART
PHONE APPLICATION
# of
Yrs.
Out
Fixed Costs
(Operation
Expenses)
# of Retail
Partners -
Gaining
Rate of 2
New
Partners
Monthly
Retail Ads on
App -
Partnership
Consists of $200
Monthly Fee
# of Premium
Subscribers on
App -
Premium
Comes With
Perks That The
Basic Free
Membership
Does Not Have
Monthly
Subscription
Fee on App -
Premium
Member $6.95
/ Month
Yr. 1 $350,000 24 $57,600 10,000 $69,500
Yr. 3 $300,000 72 $518,400 50,000 $347,500
Yr. 5 $500,000 120 $1,440,000 100,000 $695,000
Income
Driven By
App
$127,100
$865,900
$2,135,000

23. PROJECTIONS OF LICENSING
Yrs.
Out
Fixed Costs
(Operation
Expenses)
# Of
Companies
Buying Our
License
Software
Sales
$5,000 Per Unit
# Of Royalties
Every Sale
Generated
From
TruuForm’s
Software Will
Cost The
Retailer $00.5
Yr. 1 $350,000 10 $50,000 $
Yr. 3 $300,000 100 $500,000 $
Yr. 5 $500,000 300 $1,500,000 $
Income
Driven By
License
$
$
$

24. INVESTOR OPPORTUNITY
Value Of
Investment
Contingency Period Of Time ROI
$350,000 20% Equity
Scaling Down To
1% In 60 Months
(For The First 5 Years
Of Business Investor
Will Own 20% Of
TruuForm)
(Investor Will Own 1%
Of TruuForm Post 5
Years)
60 Months ( To Be
Determined )

25. Head of Development
SETH MARTIN
Brief Summary/Recap