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SOCIAL	NETWORKS
NEW REALITY FOR BELARUS MEDIA IN
Francisak Viacorka
WILL	DIE
TRADITIONAL WEBSITES
FACEBOOK	
WANTS	TO	
BECOME	
INTERNET
Apple, Google and
Facebook will design
future of Media
GO WHERE USERS ARE,
NOT	MAKING	THEM	
COME	TO	YOU
NEW	
SOCIAL	
NETWORKS	
WILL	
DON’T BE
NOSTALGIC
GO	WHERE	USERS	ARE,		
NOT	MAKING	THEM	COME	TO	YOU
ADOPT	
EASILY	TEST	
EVERYTHING
!
EXPERIMENT	WITH	
INSTAGRAM
YOUR	RESOURCE	-	
YOUR	FOLLOWERS
GOOD	TRAFFIC	
IMPOSSIBLE	WITHOUT	
GOOD	CONTENT
GOAL	IS	TO	ENGAGE	
BUT	NOT	ANNOY
DON’T HURRY UP
LET	CONTENT	BREATHE
CREATE	VIRAL	THINGS
BE	CREATIVE
CREATE	VIDEO
IN	2018	80%	WEB	
TRAFFIC	WILLL	BE	VIDEO
PRACTICE	
ENGAGING	
JOURNALISM
Get involved in
comments
Create opportunities
for actionQuizzes.
Quizzes are
informative and
engaging
PollsEngaging Buttons
(Respect, Important,
Recommend)
USE	NEW	TOOLS
Push	News,	Mobile	and	email	Alerts,	NoQficaQons	
Audiogram	(audio	converted	into	video)	
Pics	Generator	
360	VR	-	video	
Facebook	Canvas	
Boomerang	
Games	
⁃ картачны домік
⁃ дапамажы пуціну трапіць да папы рымскага
⁃ спыніць папоў
⁃ што адказаў пяскоў: пуцін інфармаваны ці не
USE	NEW	TOOLS
➤ SLACK
➤ SHOWBOX
➤ HOOTSUITE
➤ PUSH PHOTO
➤ ADOBE POST, COLLAGE IT
➤ QUIK, PREMIERE, PICFLOW, IMOVIE
➤ FLIPAGRAM
FACEBOOK	TIPS
DON’T POST THE SAME IN 48 HOURS PERIOD
3/4 POSTS - VIDEO
LET THE POST BREATH WITHOUT PAID
ADVERTISEMENT
SQUARE VIDEO PERFORM BETTER
ANSWER COMMENTS, PROVOKE THE DISCUSSION

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