Personal branding for impact hub
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Presentation about Personal Branding run by LinkedIn for Impact Hub Torino on Saturday 26th 2015
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Personal branding for impact hub
- 2. Francesco Costanzo Customer Success Consultant LinkedIn Personal Branding according to LinkedIn Leonardo Intriago Customer Success Senior Consultant LinkedIn
- 3. Today’s Agenda What is LinkedIn? What LinkedIn offers How to build a great profile What’s in it for you?
- 7. Pre Web 1990 Web 1.0 1990-2000 Web 2.0 2000 - 2010 The World of Communication has changed and it is still evolving…
- 8. A platform, a purpose Who am I as a person Ways of sharing life experiences and belonging to a tribe Friends based activities Social Professional Broadcast Who I am as a professional Highlighting my experiences and career aspirations Professional activities This is what I am thinking My voice to the world Without any context other than what I choose
- 9. 9
- 11. Our mission Connect the world’s professionals to make them more productive and successful
- 12. LinkedIn: A global pool of talent 4M+ INDONESIA 3M+ PHILIPPINES 2M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 22M+ BRAZIL 118M+ UNITED STATES OF AMERICA 11M+ CANADA 31M+ INDIA 7M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 19M+ UNITED KINGDOM 10M+ FRANCE 8M+ ITALY 2M+ BELGIUM 1M+ DENMARK 4M+ TURKEY 5M+ NETHERLANDS 2M+ SWEDEN 7M+ SPAIN 10M+ CHINA 380M+ Members worldwide +2 New members per second
- 13. For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
- 14. The professional profile of record
- 15. Connect all of the world’s professionalsNetworks
- 16. The definitive professional publishing platform
- 17. Members 380M Members per second >2 New Monthly unique visitors 93M Growing global network
- 19. Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
- 20. Power half of all hires
- 22. The start of every sales opportunity Find Connect Engage Find Connect Engage
- 23. The next decade
- 24. Create economic opportunity for every member of the global workforce Our vision
- 25. Realize your dream job Find work Be great at what you do
- 26. Connect talent with opportunity at massive scale Our Core Value Proposition
- 29. What’s IN it for YOU? 29
- 31. Benefits of using LinkedIn STAY CONNECTED STAY INFORMED DEVELOP YOUR BUSINESS
- 32. Create a great profile 32
- 33. Add a professional photo 1 More likely to be viewed if have photo 14x
- 34. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value
- 35. Draft a compelling summary 3 40 words or more Include keywords but not buzzwords Focus on career accomplishments
- 36. Detail your past work experience 4 More likely to be viewed if have more than 1 position listed 12x
- 37. Add skills and get endorsements 5 Include a mix of high level and niche skills
- 38. Include Volunteer Experiences & Causes 6 Almost half of all hiring managers say they view them as equivalent to formal work
- 39. Benefits of using LinkedIn STAY CONNECTED STAY INFORMED GET HIRED
- 40. STAY CONNECTED Grow your network
- 41. 41 Build your Network Ask and accept the right connections for your business objective
- 42. 42 Find and join Groups Participate in discussions related to your industry
- 43. 43 STAY INFORMED Build your professional brand
- 44. The most relevant professional news and knowledge Pulse Influencers & Publishing SlideShare
- 45. 45 Tell visual stories with SlideShare Major SEO ranking impact
- 46. 46 Discover content relevant to you
- 47. 47 Gain insights from top industry leaders
- 48. Helping you grow and engage your network 48 Sharing updates vs. publishing posts Posts Deeply explore topics that matter to you, then watch the comments to see your impact Updates Share links, articles, images, quotes or anything else your followers might be interested in
- 49. Share content with status updates Include links to content Or upload photos
- 50. Write your own blog posts Leverage photos and hyperlinks
- 51. DEVELOP YOUR BUSINESS Become an ambassador of your own brand!
- 52. You can be your own brand
- 53. You can create your company brand
- 54. You can share your brand into the network
- 55. Some tips & tricks
- 56. 56
- 57. Review of the contents What is LinkedIn? What LinkedIn offers How to build a great profile What’s in it for you? https://it.linkedin.com/in/francescocostanzo @France5Costanzo https://it.linkedin.com/in/leonardointriago @leointriago
- 58. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
Hinweis der Redaktion
- Give a glimpse into who you are and get people excited to learn more
- Progression is way we use the web to and example of how we ingest content - In th 90’s – SHOULD you have a presence online?
- Our mission: Connect the world's professionals to make them more productive and successful. Five years ago, when we drafted this mission, LinkedIn had just over 30M members (among an addressable audience of 600M knowledge workers.) We closed 2013 with nearly 10x that figure, 277M, and are growing at the fastest absolute rate of growth in our history.
- Our immediate to intermediate term focus (one to three years) will be to continue to invest in the same value propositions that got us to where we are today With regard to our members, we'll continue focusing on helping them build their: 1. Professional identity (who they are) 2. Networks (who they know) 3. Knowledge (what they know)
- The professional profile of record: enabling our members to connect, find and be found
- Connecting all of the world’s professionals, all 600 million knowledge workers and increasingly students or pre-professionals
- With regard to our customers, we’re changing the way companies: 1. Hire 2. Market 3. Sell 4. All built on a scalable sub/payments platform
- Our vision: Create economic opportunity for every member of the global workforce – all 3 billion
- We think about economic opportunities in three distinct ways. For those who are unemployed, it's about finding work. For those who are gainfully employed, but uninspired by what they're doing, it’s about realizing your dream job For those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.
- This result has been achieved in large part due to our continue focus on placeing our memeber first and on our core value proposition «Connect talent with opportunity at massive scale»
- Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world's first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce. We want to create a digital profile for every member of the global workforce We would like there to be a digital profile for every company in the world, and who you know at those companies up to three degrees to help you get your foot in the door. We would like to have a digital representation of every job offered by these companies, full-time and part-time for profit and volunteer. We would also like there to be a digital representation of every skill required to obtain these jobs. And a presence for every higher educational organization and learning and development tool that would enable the members to obtain those skills. And lastly, we want to be in a position where we can overlay the professionally relevant knowledge for every one of those individual members, companies and universities to the extent they want to share it. Then we want to step back and allow capital, all forms of capital, intellectual capital, working capital and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy.
- Give a glimpse into who you are and get people excited to learn more
- Here’s how we talk about delivering value to our members
- Give a glimpse into who you are and get people excited to learn more
- Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable
- Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Make the reader want to read more.
- Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (strategic, team player, creative) and focus on your career accomplishments.
- It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than 1 position listed. Illustrate your unique professional story and achievements by adding visuals like pictures, compelling videos and innovative presentations to your experience section.
- Add skills – The optimal number is unique to each person. Include a mix of high level and niche skills and be specific. Get Endorsements -Add skills that your connections can endorse you for and recognize those you’ve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.
- Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
- Here’s how we talk about delivering value to our members
- Here’s how we talk about delivering value to our members
- Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news.
- There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these. SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to you LinkedIn profile Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss Pulse – Consume content on the topics that interest you. Influencers – Follow industry influencers We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
- Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following
- Grow your reach: Writing on LinkedIn is a great way to tap into and grow your network. Not only will your posts reach your connections, you can also build a following
- Here’s how we talk about delivering value to our members