3. ACCESS TO
THE INTERNET
In 1995 0.04% of the world
had access to the internet.
This was through Dial-up
connection.
Dial-up operated at 10
megabits per second
Daily internet use increased
from 16 million to 45 million
between 2006 and 2019
4. DIGITAL
DEVICES
The most popular digital device is the
mobile phone
3.8 Billion people worldwide currently own
a mobile phone
Other devices include: laptop, iPad Gaming
console, watches, tv and many more.
Devices can be accessed via a shop or
online.
5. SEARCHING FOR
INFORMATION
People now will search for
a product or company
online before deciding
whether to purchase a
product/use a service
“In research conducted by
Salesforce surveying 4,000
consumers across the UK,
USA and Canada, it was
found that while the
respondents spent most of
their time researching on
the internet before
purchasing online”
(Patrick, 2017)
6. ONLINE
PURCHASES
Purchasing an item online
is extremely easy and
most preferred by many
people
You have access to
everything and anything
online; this goes from an
item of clothing to
stationary to electronics.
As more people every
year use the internet
daily, this had lead to the
amount of people online
shopping increasing
between 2008 and 2019.
7. ONLINE VIDEO
CONSUMPTION
Online video has expanded
from just your TV over the
years
Mobile phones have had a
massive impact on how much
video content is consumed.
People use different channels
to watch videos such as
Netfilx, NowTV, Facebook,
Instagram, etc.
8. CONSUMER TRENDS
The constant development in technology has led to devices
being more widely accessible and desired by consumers. You
can purchase a device from a store or online. The most popular
device being the mobile phone.
The mobile phone has created the ability to access the internet
on the go which has meant people are more inclined to use a
mobile phone more than any other device.
The growth of the internet has created more online
purchasing for most consumers, you can purchase pretty much
anything online from all over the world.
Due to the increase of social media such as Facebook and
Instagram and video platforms such as Netflix and YouTube
online video consumption has had a massive increase.
9. SUMMARY
The evolution of the
internet has had a massive
impact on how consumers
use technology during their
daily lives. Consumers now
have access to all
information they could ever
need. The world is now
turning towards a more
digital life as you can now
purchase everything from
clothes to food online. With
technology always moving
forward at a fast pace it is
going to become more and
10. REFERENCES
Clement, J. (2019) Devices used to watch online video worldwide 2019 [Online] Available at:
https://www.statista.com/statistics/784351/online-video-devices/ [Accessed 04 June 2020]
Humphries, C. (2019) How our internet activity has influenced the way we shop: October 2019 [Online]
Available at:
https://www.ons.gov.uk/businessindustryandtrade/retailindustry/articles/howourinternetactivityhasinfluencedt
hewayweshop/october2019 [Accessed 12 May 2020]
Johnson, J. (2020) Daily internet users in Great Britain 2006-2019 [Online] Available at:
https://www.statista.com/statistics/275786/daily-internet-users-in-great-britain/ [Accessed 05 May 2020]
K, Patrick. (2017) Which channels do consumers use when researching products before buying online? [Online]
Available at: https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-
consumers-use-researching-products-buying-online/ [Accessed 12 May 2020]
News, E. (2018) 51% UK consumers prefer to shop online than in-store [Online] Available at:
https://ecommercenews.eu/51-uk-consumers-prefer-to-shop-online-than-in-store/ [Accessed 24 May 2020]
O’Dea, S. (2020) Smartphone users worldwide 2016-2021 [Online] Available at:
https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/ [Accessed 05 May
2020]
Wiki (2020) Internet access [Online] Available at: https://en.wikipedia.org/wiki/Internet_access [Accessed 05
