Digitalise, Kingston Library and Hammersmith & Fulham Council.

1. POWERUP DIGITAL MARKETING
CHALLENGE 2020
Create an online presence that unlocks your business
potential

2. SPONSORS

3. WHO AM I
Francene Mullings
Digital Marketing Trainer and Consultant
15 Years Experience
Background Radiography – NHS – 15+ Years
Qualified Tutor

4. POSITIONING
WHO: Helping entrepreneurs/side
hustlers/business owners
WHAT: To create a profitable online
presence
HOW: Using Affordable and Simple digital
marketing support, systems and guides.

5. SIMPLE STATEMENT/USP/PS
Helping entrepreneurs/side hustlers create
a profitable online presence using
affordable and simple digital marketing
systems and guides.

6. OUR APPROACH

7. GUIDES

8. 90% OF BUSINESS OWNERS
FEEL MORE CONFIDENT,
HAVE BETTER CLARITY AFTER
OUR TRAINING.

9. SOLVING THEIR BIGGEST
STRUGGLE WHICH IS TO
ATTRACT TRAFFIC, LEADS
& SALES ONLINE.

10. WHAT WE
COVER
Week 1: Digital Positioning for Online
Success
Week 2: Grow your Business using a
Simple Social Media System
Week 3: How to Attract Leads and
using your Website
Week 4: Create a Digital Marketing
Week 5: FAQs

11. DIGITAL POSITIONING
CREATE BUYER
PERSONA/CUSTOMER
AVATAR
REFINE USP/ELEVATOR
PITCH
IDENTIFY HOW YOUR
CLIENTS CONSUME
INFO/BUY

12. TODAY’S
CHALLENGE
Create/refine
your ideal
customer
avatar.

14. HOW IT WORKS
Templates: https://digitalise.online/challenge/
Facebook Group: Ask Questions/Share Avatar for feedback
https://www.facebook.com/groups/digitalplanningcoach
No Facebook - WhatsApp Group-
Hello@FranceneMullings.com

15. WHY CREATE A BUYER PERSONA

16. REASON #1
The most important
activity of any
entrepreneur is to clearly
identify the very best
customers for your product
or service, and then focus
all marketing, advertising
and sales efforts on this
particular type of
customer. – Brian Tracey

17. REASON 2
The greater clarity
you have of your
ideal customer, the
more focused and
effective your
marketing efforts
will be. – Brian
Tracey

18. REASON 3
Most entrepreneurs aren't clear
about their ideal customer. For
this reason, they waste a lot of
time and money trying to sell
their product to people who
aren't good potential customers.
– Brian Tracey

19. DEFINE YOUR PRODUCT OR SERVICE FROM THE
CUSTOMER'S POINT OF VIEW.
What problems/desires does your customer
HAVE?
HOW does your product/service SOLVE THEM?

20. DEFINE THE IDEAL
CUSTOMER FOR
WHAT YOU SELL.
What is his or her age,
occupation, location or business?
What is his or her income or
financial situation?

21. DETERMINE THE SPECIFIC BENEFITS YOUR
CUSTOMER IS SEEKING IN BUYING YOUR PRODUCT.
Why you and not
competitor?
Qualities/Features
Benefits to your ideal
customer? Save time,
money, relieve stress,
confidence

22. HOW DOES YOUR CUSTOMERS BUY?
ONLINE PHONE CALL NEEDED CHECK REVIEWS

23. TODAY’S
CHALLENGE
•USE PEN/PAPER.
•SNAP & POST IN
GROUP
•SEND VIA
WHATSAPP.
•REFINE & IMPROVE