This document contains Fran Gardner's resume. It summarizes her experience in marketing and campaign management roles over 25 years, most recently as Campaign Manager at National Express. It lists her skills in communication, project management, product management, and digital marketing. It also provides details of her employment history and qualifications.

1. Fran GardnerFran Gardner
frangardner@hotmail.co.uk || 07786147239
21 Wakelin Road, Shirley, Solihull B90 2RW
PERSONAL STATEMENT
As a highly organised and self-motivated individual it is second nature to ensure timely delivery
that is both cost effective and to a high standard. Focused on delivering results with proven
communication, prioritisation and motivational skills. Responding well to change and having the
ability to manage multiple tasks at any one time. Many years experience in a high profile, fast
paced campaign and production role, product/project management and online marketing.
KEY SKILLS & KNOWLEDGE
 Proven communication skills at all
levels.
 Extensive experience of managing
relationships with internal stakeholders
and agencies.
 Effective Product Management
including product offering, customer
journey, SLAs and P&L management.
 Excellent organisational and
prioritisation skills.
 Effective Project management and
PRINCE2 accredited.
 Experience of working in B2B and
B2C working environments.
 Commercially aware, particularly
within the Financial Services and
transport industries.
 Website development and ongoing
management using various CMS tools.
 Cost, value for money and customer
focused.
 Experience of developing new and
streamlining existing processes to
improve working efficiencies.
 Experience of the full marketing mix
including website development, direct
mail and POS.
 Effective decision maker based on
intelligent use of information and
resources.
 Experience of managing a team
including performance development,
motivation and disciplinary
procedures.
EMPLOYMENT
Campaign Executive/Manager (Coach) May 2014 to present
National Express
Birmingham
Responsibilities:
 Preparing bespoke through the line plans for multiple campaigns including channel mix,
media plans, timing schedule, reporting requirements, customer segmentation, KPIs and
budget allocation.
 Prepare written briefs for creative and media agencies and engage with key stakeholders.
 Brief internal CRM, ecommerce, retail and social teams and track all key deadlines to
ensure campaigns are delivered on time and to budget.
 Evaluate creative against brief engaging with stakeholders and track feedback and
changes through to final approval.

2.  Brief and manage PPC, SEO and Affiliate campaigns on a daily basis for campaign and
BAU items including ad copy, competitor activity, keywords, recommending, monitoring
and evaluating test scenarios, contributing to the Digital Marketing Strategy and
managing budget and forecasting for all campaigns.
 Contribute to annual plans and provide advice and guidance as required.
Ecommerce Marketing Executive (Coach) – July 2010 to May 2014
National Express
Birmingham
Responsibilities:
 Ensuring all website content is accurate and timely; updates are planned and delivered on
a daily basis by planning and co-ordinating work for the whole team.
 First point of contact for stakeholders, developing briefs and translating this into the
team workflow.
 Project Management and the key contact for the business for new requests and changes
including IT, Marketing, Business Development and CRM.
 Developing new content for the online channel for events, campaigns, promotions and
CRM support.
 Develop innovative solutions to drive revenue, click through rates and retention through
additional journeys.
 Driving sales through the use of promo codes and vouchers.
 Development of website content to promote partner activity and events using the CMS
system.
 Stakeholder management to produce fully integrated and cohesive campaigns.
 Making recommendations and enhancements to improve the customer journey based on
feedback and customer complaints.
 Project management of CMS migration and new website design.
 Development and implementation of marketing plans.
 Providing advice and guidance on branding and ASA issues.
Senior Marketing Executive – January 2008 to July 2010
Secure Trust Bank
Solihull
Responsibilities
 Solely responsible for all marketing activity from March 2009, covering the full marketing
mix.
 Management of creative and digital agencies and suppliers including producing briefs and
evaluating creative.
 Development, design and implementation of 3 new Group websites.
 Development and monitoring of email campaigns.
 SEO & PPC development to achieve position 2 for Secure Trust Bank’s 60 Day Savings
Account following the product launch.
 Development of marketing plans, including interpreting business requirements and
presenting at senior management level.
 Commissioning, producing and evaluating all in-branch, direct mail, press, affinity and
website marketing materials and presenting recommendations to stakeholders.
 Brand champion.
 Budget control.
 Stakeholder management.

3.  Stock management.
Marketing Services Controller – January 2007 to January 2008
Legal & General
Birmingham
Responsibilities
 Ensuring the smooth running of all existing communications through external
fulfillment houses, maintaining business as usual in addition to managing change via the
change control process.
 Streamlining processes to ensure more efficient working practices for the team.
 Proactive management of workflow and approval of literature across all delivery
channels.
 Management of stock items.
 Creation of fulfillment documentation for new GI products and managing changes to
existing materials.
 Lead, manage and develop Marketing Services staff via Performance Management
Framework including fulfillment of regulatory requirements and training requirements.
 Budget management including monthly accruals and reporting.
 Project Management using PRINCE2 principals.
Senior Account Manager – 3 month contract
Central Mailing Services
Birmingham
Responsibilities
 Servicing clients ensuring high levels of service and quality are maintained at all times.
 Interpreting customer briefs and enquiries and producing accurate job cards, scheduling
and tracking jobs from beginning to end and reporting results.
 Advising on direct mail pack formats to maximize pricing.
 Generating new business from existing and new clients.
 Sourcing external suppliers on behalf of clients for specialist mailings.
 Ensuring stock levels are effectively maintained.
 Providing quotes and ensuring invoicing is accurate and timely.
Direct Mail Manager – 2005 to 2006
Etrinsic (now Inner Workings)
Solihull
Responsibilities
 Producing direct mail campaigns from concept to final response analysis on behalf of
blue chip clients including Liverpool Victoria renewals.
 Sourcing suitable suppliers and ensuring competitive cost management.
 Recommending appropriate formats for new creative taking account of cost efficiencies
and delivery deadlines.
 A comprehensive knowledge of production issues.

4.  Regular monitoring and reporting on ongoing budgets, advising where cost savings
could be made.
 Managing both internal and external relationships ensuring high levels of service were
maintained.
Product Manager – 2003 to 2005
Barclays Bank PLC
Coventry
Responsibilities
 Taking business ownership of the end to end process and service standards
underpinning the Consumer Finance and specifically lending customer proposition.
 Identifying and implementing customer service improvements which enhance the
customer proposition, create value and support economic growth.
 Driving out inefficiencies from the operating model without compromising the customer
experience.
 Driving the delivery of operational and process changes to improve the customer
experience, reduce costs and achieve legal and regulatory compliance.
 Contributing to the achievement of the company goal of doubling economic value very 4
years.
 Project Management, specifically the outsourcing of the Career Development Loan
product. This included setting objectives, developing controls and checks, SLAs,
processes, training, planning, internal and external stakeholder management and
reporting.
Direct Marketing Production Manager – 1999 to 2003
Barclays Bank PLC
Coventry
Responsibilities
 Managing creative development and the print and production process of direct mail
campaigns for lending products.
 Completing creative briefs and the evaluation of concepts and presenting
recommendations to internal stakeholders.
 Providing advice and guidance on branding.
 Recommending appropriate formats for new creative taking into account cost and
deadlines.
 A comprehensive knowledge of production issues.
 Involvement in data selection processes and advising on testing scenarios. Experience
of negotiating and purchasing external data lists.
 Regular monitoring and reporting of ongoing budget, advising where cost savings can be
made.
 Managing both internal stakeholders and external agencies and suppliers.
Campaign Officer – 1997 to 1999
Barclays Bank PLC
Coventry
Responsibilities

5.  Managing the end to end process for in-branch POS promotions and direct mail,
including data selections and fulfillment.
 Stock management, including setting and maintaining trigger levels.
 Managing and development relationships with stakeholders, external agencies and
suppliers.
 Evaluating creative concepts, reviewing performance and making recommendations on
enhancements.
 SLA management with agencies and suppliers on a quarterly basis.
 Updating management information systems.
 Budget controls including accruals and revised forecasts.
National Programme Assistant for Premier Banking – 1994 to 1997
Barclays Bank PLC
Coventry
Responsibilities
 Co-ordinating the launch and expansion of the Premier Banking network throughout the
country.
 Reviewing and instructing Regional Offices and Branches on procedures for Release 1
roll out and recommending alternative courses of action and process improvements to
Branch Managers.
 Preparing detailed budget, break-even and profit projections with visual representations.
 Visiting Premier Banking Branches to assess compliance with Release 1 roll out,
reviewing with Branch Managers and making recommendations to enhance productivity.
PA to National Sales Manager – 1990 to 1994
Barclays Bank PLC
Coventry
PA to Partners – 1988 to 1990
Mander Hadley Solicitors
Coventry
Secretary – 1987 to 1988
Brindley, Twist, Tafft & James Solicitors
Coventry
Responsibilities
EDUCATION
 Tile Hill College – BTEC in Business Studies, Economics, Law
 Tile Hill College – Secretarial Course
 Lyng Hall School – ‘O’ Levels in English Literature, English Language, Mathematics and
Geography and GCSE’s x 5
REFERENCES
 Michelle Tassi, Ecommerce Manager, National Express, Coach Station, Digbeth,
Birmingham
 Jon Wilson, Marketing Director, Secure Trust Bank, One Arleston Way, Shirley, Solihull
B90 4LH

6.  Managing the end to end process for in-branch POS promotions and direct mail,
including data selections and fulfillment.
 Stock management, including setting and maintaining trigger levels.
 Managing and development relationships with stakeholders, external agencies and
suppliers.
 Evaluating creative concepts, reviewing performance and making recommendations on
enhancements.
 SLA management with agencies and suppliers on a quarterly basis.
 Updating management information systems.
 Budget controls including accruals and revised forecasts.
National Programme Assistant for Premier Banking – 1994 to 1997
Barclays Bank PLC
Coventry
Responsibilities
 Co-ordinating the launch and expansion of the Premier Banking network throughout the
country.
 Reviewing and instructing Regional Offices and Branches on procedures for Release 1
roll out and recommending alternative courses of action and process improvements to
Branch Managers.
 Preparing detailed budget, break-even and profit projections with visual representations.
 Visiting Premier Banking Branches to assess compliance with Release 1 roll out,
reviewing with Branch Managers and making recommendations to enhance productivity.
PA to National Sales Manager – 1990 to 1994
Barclays Bank PLC
Coventry
PA to Partners – 1988 to 1990
Mander Hadley Solicitors
Coventry
Secretary – 1987 to 1988
Brindley, Twist, Tafft & James Solicitors
Coventry
Responsibilities
EDUCATION
 Tile Hill College – BTEC in Business Studies, Economics, Law
 Tile Hill College – Secretarial Course
 Lyng Hall School – ‘O’ Levels in English Literature, English Language, Mathematics and
Geography and GCSE’s x 5
REFERENCES
 Michelle Tassi, Ecommerce Manager, National Express, Coach Station, Digbeth,
Birmingham
 Jon Wilson, Marketing Director, Secure Trust Bank, One Arleston Way, Shirley, Solihull
B90 4LH