Do you know who you're marketing to? Finding your target audience is vital when it comes to determine your ideal marketing strategy. Follow these top 3 tips to find your target audience. http://www.fortaymedia.co.uk/ Video Production Company Fortay Media 0114 276 0632 58 Malinda Street Sheffield South Yorkshire S3 7EF United Kingdom http://www.fortaymedia.co.uk/ Facebook: https://www.facebook.com/FortayMedia Twitter: https://twitter.com/FORTAYmedia/ LinkedIn: https://www.linkedin.com/company/fortay-media YouTube: https://www.youtube.com/user/FORTAYmedia http://www.fortaymedia.co.uk/

1. 3 WAYS TO FIND YOUR
TARGET AUDIENCE

2. THERE ARE THOUSANDS OF FANS, CLIENTS, CUSTOMERS AND SUPPORTERS
YOU HAVEN’T TOUCHED THE SURFACE OF THE AUDIENCE AVAILABLE TO YOU RIGHT NOW

3. 1 WHO IS YOUR TARGET AUDIENCE?
WHAT TYPE OF AUDIENCE ARE YOU LOOKING FOR?
Age, Gender, Location, Stage of Life, Political Interest
Personality Traits, Emotions, Needs, Passions and Frustrations
What value or benefit can you bring to the table?
Who is your ideal customer?
What kinds of groups or associations would they join?
What do they dislike?

4. 1 WHO IS YOUR TARGET AUDIENCE?
NAME
INTERESTS
JOB
CITY
PERSONALITY
FAMILY
AGE
PROBLEMS
VALUES
LANGUAGE
Picture your target audience

5. WHERE IS YOUR AUDIENCE & WHAT DO THEY DO? 2
FIND YOUR AUDIENCE
Where do they spend their spare time?
Carry out surveys Find your potential audience and talk to
them
Find them online: social media habits,
forums etc.
What are your competitors doing?
Subscribe to relevant newsletters and
publications
Google
TALK TO YOUR AUDIENCE
Do they have their own jargon?
What news do they read? Where do they see their friends?
Where do they go for entertainment? Check your competitors, make sure you’re
heading in the right direction

6. 3 HOW WILL YOU ENGAGE THEM?
YOU
Be Personal
Be Helpful
Be Enjoyable
Ask Questions
Be Human
Be Interesting
Use their
language
Share media
REACH OUT TO YOUR TARGET AUDIENCE & BECOME A PART OF THEIR COMMUNITY