This document provides guidance on how publishers can choose the right affiliate marketing campaigns to maximize their profits. It recommends that publishers identify their audience demographics and interests through tools like newsletter subscriptions, Facebook insights, and Google Analytics. Publishers should then target campaigns toward these specific audiences by placing ads on categories and articles their audiences engage with both on and off their websites. By matching campaigns to segmented audiences, publishers can maximize their earnings per thousand impressions.

1. How to choose
the right campaign?
Tasos Kalogeras,
Performance Engineering Manager,ForestView
Affiliate Marketing Master Class

2. Publishers ask:
How will I maximize my profit?

3. What are the options?
Campaign 1 Campaign 2
Choose campaign 1
Choose campaign 2
Choose both campaigns
Choose non of the campaigns

4. What Publishers have
Ad Inventory
=
Ad Impressions

5. Ad impressions’ types
Banners
Text Ads
Articles – Advertorials
Newsletters
Facebook Page
…

6. Different Campaign Types
CPA
CPC
CPS
CPM
Hybrid
Actions
Impressions
Clicks
Sales

7. So … how can I maximize my revenues???
By maximizing my eCPM
Learn your audience

8. People Visiting your Website

9. Demographic
13-18
19-25
46+
35-45
26-35

10. Interests

11. Education

12. How to Segment your Audience
Most popular ways to do this:
1. Newsletter Subscription
2. Facebook Page
3. Google Analytics

13. How to Segment your Audience
Newsletter Subscription
Ask for the info you need:
• During the initial subscription
• With a contest for old and new subscribers
Be careful! Do not overdo it! Ask only for the necessary info

14. How to Segment your Audience
Facebook Page
Ask for or find the info you need:
• Facebook Insights
• Create an app and ask for permissions
Be careful! Do not overdo it! Ask only for the necessary info

15. How to Segment your Audience
Own Website
Find the info you need:
• Website categories
• Website content
• Google Analytics audience segmentation
• Google Analytics Events

16. …And when you define your audiences…

17. Inside Website Targeting
Logged in users
In specific categories
In specific articles

18. Outside Website Targeting 1
Through Newsletters
Outside Website Targeting 2
Facebook Page
1. Targeted Posts
2. Targeted Promoted Posts
DON ‘ T
WASTE
INVENTORY

19. Next time you’ll ask yourself
“Will this be a profitable campaign?”
You’d better think:
“Does this campaign fit to my audiences?”

20. Thank You!
Contact details
Name: Tasos Kalogeras
Email: tasoskal@forestview.eu
Skype: tasos_kalogeras
URLs:
http://www.forestview.gr/gr/services/