2. Fordaq SA owns a leading online B2B
marketplace for wood products
www.fordaq.com. It connects buyers
with suppliers from over 191 countries
in 13 languages. More than 240 000
companies worldwide use Fordaq’s
services to trade wood products, view
daily news and access market
information specific to the forest and
wood industry. Fordaq also offers key
collaborative software solutions to the
forest and wood industry.
ABOUT US
Contact us, we are happy to advise you!
Page 2
info@fordaq.com
FORDAQ IS A BELGIAN COMPANY CREATED IN YEAR 2000
3. ✓ Monthly Page Views:
2 500 000
✓ Sessions:
400 000
AUDIENCE GEOGRAPHY – GOOGLE ANALYTICS
Page 3
Fordaq is growing
fast and
worldwide!
Contact us, we are happy to advise you!
info@fordaq.com
0%
5%
10%
15%
20%
25%
30%
28%
18%
15%
6% 6% 5% 4%
4%
2% 2%
4. MAIN ACTIVITY OF MEMBERS
Page 4
Contact us, we are happy to advise you!
info@fordaq.com
Importers and
exporters of wood
products, 17%
Joinery, Interior
product industry,
10%
Furniture
industry, 10%
Sawmills, 8%
Service providers,
8%
Firewood, pellets,
chips, briquette
industry, 7%
Construction
industry, 7%
Wood-based
panel industry,
6%
Forestry,
5%
Pallet &
wooden
packaging
industry,
Machinery &
equipment
suppliers, 4%
Others, 12%
5. ✓45 000 active
postings
✓ 3 500 new registrations per
month
✓ 25 000 messages are
sent monthly
SOME NUMBERS…
Page 5
Contact us, we are happy to advise you!
info@fordaq.com
✓ 240 000
registered members
✓ Position of registered
users:
49% Management
30% Owners
8% Sales
6% Other
4% Purchase
3% Export
High penetration in
all key industry
segments
6. BANNER FORMAT
Content banner
Page 6
Farbe gratis
und bis zu
25 % Rabatt
Technical details
GIF, JPEG, PNG
560x245 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost/1000 impressions): 75 €
For ex.:
30 000 impressions - 3 months = 2 250 €
Possible position
Visitors’ homepage
Average CTR (Click Through Rate): 0.11%
Contact us, we are happy to advise you!
info@fordaq.com
7. BANNER FORMAT
Leaderboard
Page 7
Farbe gratis
und bis zu
25 % Rabatt
Technical details
GIF, JPEG, PNG
728x90 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost/1000 impressions):
60 € above scroll
30 € below scroll
For ex.:
30 000 impressions - 3 months:
Above scroll*: 1 800 €
Below scroll: 900 €
Possible position
Members and visitors on: marketplace, posting
detail, directory, company detail
Average CTR: 0.04%
Contact us, we are happy to advise you!
info@fordaq.com
* "Above scroll“ refers to the section of the page a user can see without scrolling down. “Below scroll” refers to
the area of a web page that is visible after scrolling.
8. BANNER FORMAT
Skyscraper banner
Page 8
Farbe gratis
und bis zu
25 % Rabatt
Technical details
GIF, JPEG, PNG
160x600 pixels
Max. 60 KB
Pricing
CPM (Cost/1000 impressions): 50 €
For ex.:
30 000 impressions - 3 months = 1 500 €
Possible positions
Members’ homepage
Members and visitors on: marketplace, directory,
news, trade shows
Average CTR: 0.09%
Contact us, we are happy to advise you!
info@fordaq.com
9. NEW BANNER FORMAT
Small banner in listings
Page 9
Farbe gratis
und bis zu
25 % Rabatt
Technical details
Positioned within the marketplace listings and
search results
GIF, JPEG, PNG
468x60 pixels
Max. 40 KB
Pricing
CPM (Cost/1000 impressions): 30 €
For ex.:
30 000 impressions - 3 months = 900 €
Possible position
Members and visitors on: marketplace and
directory listings
Average CTR: 0.06%
Contact us, we are happy to advise you!
info@fordaq.com
10. BANNER FORMATS
Medium rectangle banner
Page 10
Farbe gratis
und bis zu
25 % Rabatt
Technical details
GIF, JPEG, PNG
300x250 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost/1000 impressions): 30 €
For ex.:
30 000 impressions - 3 months = 900 €
Possible position
Members and visitors on: latest news (right side)
Average CTR: 0.11%
Contact us, we are happy to advise you!
info@fordaq.com
12. TARGETED MAILINGS
Page 12
Reach your audience
✓ Select your targeted industry type
✓ Select your geographical target
Pricing
Setup fee 500 €
Per additional language 100 €
Price per recipient 0.20 €
Translation Price on request
Reporting
✓ Opening and click rate
13. Contact us, we are happy to advise you!
info@fordaq.com
www.fordaq.com
For each advertising product you
can define the delivery options:
period, page on the website,
country/continent, language, day of
the week, time of the day.
10.01.2019
