Online users are finding more content is being served up that is relevant to their preferences, tastes and interests. These search behaviors and patterns aren’t being uncovered by big players like Instagram, Pinterest, Facebook and Twitter out of sheer luck. Predictive Targeting is a trend that these social channels are quickly adopting and implementing to provide a more customized experience for the end user.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, focusing on using Predictive Targeting to discover and reveal the search behaviors and online preferences of your consumer base.
Walk away with a heightened sense of:
-Who your target audience is.
-Best ways to tap into the social space to start a dialogue and establish a connection.
-Much more!
Predictive Targeting: How Major Social Networks are Customizing the Search Experience
1. Predictive Targeting: How Major
Social Networks are
Customizing the Search
Experience
Ansley Sudderth
Social Media Training
& Communications
Coordinator
3. • What is Predictive Targeting?
• Why People Are Searching
• Behaviors that Fuel Search
• ZMOT
• How Brands Are Making Contact and Leaving an Impact
• Real World Examples
• Valuable Links
• Q&A
Agenda
11. ZMOT- Zero Moment ofTruth
“Marketers who believe in the Zero
Moment of Truth, who optimize
and build their marketing programs
around the Zero Moment of Truth,
stand to have a competitive
advantage in the marketplace.“
-Jim Lecinski, VP Google
20. 1. Download or Update Your Mobile App
2. Tap the magnifying glass search icon
3. Type in something you’re looking for
in the search field at the top of the
screen
4. Choose “pins” or “just my pins”
5. Suggestions to refine the search
query will appear underneath the
search field
6. Tap any of the guides to narrow down
your search
Shaking Up Search on Pinterest: Guided
Search
21. 7. Select up to three guides
Shaking Up Search on Pinterest: Guided
Search
22. 8. Type in your own search terms if
you’d like!
Shaking Up Search on Pinterest: Guided
Search