2. Coca-Cola USA – Traditional Route To Market
Retail Dollars
Warehouse Juice and Water
12%
% of Total USA
Bottler Delivered Volume
Coca-Cola Enterprises 75%
Bottler Delivered
Foodservice 46% Consolidated 7%
42%
United 3%
All Other 15%
3. Coca-Cola USA – Our Business Today
Retail Dollars
Venturing & Emerging Brands
Minute Maid
Less Than 1%
Coke
Nestea
Diet Coke
Powerade
Fanta
Dasani Still
35%
glaceau Sprite
vitaminwater Sparkling
65%
NEXT NEXT
4. USA Roadmap Toward 2020
Deliver Sustainable
Profit Growth And
Exemplify Leadership
In Everything We Do
5. USA Roadmap Toward 2020
Grow Overall System Revenues
& Profits… Relentless Productivity
Revitalize & Grow Sparkling…
Led by Coke TM
Fastest Growing Still
Beverage Company
Best in Class Commercial
& Customer Service Capabilities
Recruit, Retain and Inspire a World
Class and Diverse Organization
Industry Leader in Sustainability
6. USA Roadmap Toward 2020
Grow Overall System Revenues
& Profits… Relentless Productivity
Revitalize & Grow Sparkling…
Led by Coke TM
Fastest Growing Still
Beverage Company
Best in Class Commercial
& Customer Service Capabilities
Recruit, Retain and Inspire a World
Class and Diverse Organization Growth Rate Accelerating;
Increasing Value Share
Industry Leader in Sustainability
7. USA Roadmap Toward 2020
Grow Overall System Revenues
& Profits… Relentless Productivity
Revitalize & Grow Sparkling…
Led by Coke TM
Fastest Growing Still
Beverage Company Improving Overall Brand
Health While Creating More
Best in Class Commercial Billon Dollar Brands
& Customer Service Capabilities
Recruit, Retain and Inspire a World
Class and Diverse Organization
Industry Leader in Sustainability
8. USA Roadmap Toward 2020
Grow Overall System Revenues
& Profits… Relentless Productivity
Revitalize & Grow Sparkling… Value-Creating
Led by Coke TM Customer
Relationships
Fastest Growing Still
Beverage Company
Best in Class Commercial
& Customer Service Capabilities
Recruit, Retain and Inspire a World
Class and Diverse Organization
Industry Leader in Sustainability
9. Accelerating Value Growth
In The US
Steve Cahillane
Executive Vice President & President,
North American Group, CCE
10. The CCE Operating Framework
Being #1 or #2 in Every
Category in Which We
Choose to Compete
Become Our
Customer’s Most
Valued Supplier
Establishing a Winning
& Inclusive Culture
DRIVE CONSISTENT
LONG-TERM
PROFITABLE GROWTH
11. Our Customer And Commercial Destination
Be The Best Beverage Sales And Customer Service Company
12. Our Customer And Commercial Destination
Be The Best Beverage Sales And Customer Service Company
Total Beverage
Teams
Customer Collaboration Model
Shopper Card Better Supply
Research Chain Planning
Driving Insights And Execution
SKUs
Inventory
Out of Stocks
13. Our Customer And Commercial Destination
Be The Best Beverage Sales And Customer Service Company
15. Our People Destination
Establish A Winning And Inclusive Culture
Build Our Talent Pipeline
And Develop Our Capabilities
Create The Right Environment,
Rewards, And Opportunities
Motivate Our People
16. Live Positively & CRS
Our Sustainability Destination
Corporate Responsibility
and Sustainability
Energy Conservation
And Climate Protection
Water Stewardship
Sustainable Packaging
17. Live Positively & CRS
Our Sustainability Destination
Corporate Responsibility
and Sustainability
Energy Conservation
And Climate Protection
Water Stewardship
Sustainable Packaging
18. Live Positively & CRS
Our Sustainability Destination
Corporate Responsibility
and Sustainability
Energy Conservation
And Climate Protection
Water Stewardship
Sustainable Packaging
19. Live Positively & CRS
Our Sustainability Destination
Corporate Responsibility
and Sustainability
Energy Conservation
And Climate Protection
Water Stewardship
Sustainable Packaging
20. Live Positively & CRS
Our Sustainability Destination
Corporate Responsibility
and Sustainability
Energy Conservation
And Climate Protection
Water Stewardship
Sustainable Packaging
21. The CCE Operating Framework
Being #1 or #2 in Every
Category in Which We
Choose to Compete
Become Our
Customer’s Most
Valued Supplier
Establishing a Winning
& Inclusive Culture
DRIVE CONSISTENT
LONG-TERM
PROFITABLE GROWTH
22. USA Roadmap Toward 2020
Grow Overall System Revenues
& Profits… Relentless Productivity
Revitalize & Grow Sparkling…
Led by Coke TM
Fastest Growing Still
Beverage Company
Best in Class Commercial
& Customer Service Capabilities
Recruit, Retain and Inspire a World
Class and Diverse Organization
Industry Leader in Sustainability
23. USA Roadmap Toward 2020
Deliver Sustainable
Profit Growth And
Exemplify Leadership
In Everything We Do
24. Toward 2020: Our Roadmap For Winning
Together
Strong Brands Customer Value System Capability
