Mechanics of Travel Writing Lab with Julie Falconer #FBC14

1. Mechanics of
Travel Writing
Julie Falconer
6 June 2014

2. Social Media in Action
Hashtag:
• #FBC14
Twitter:
• @aladyinlondon
• @bloggerconnect

3. Brief Introduction
Julie Falconer is a London-based writer and consultant.
She writes an award-winning blog, A Lady in London, for
which she has traveled to 97 countries and developed a
strong social media presence. She also offers social media
and digital strategy consulting services for businesses.
Originally from San Francisco, Julie came to London in
2007 after leaving a career in finance, during which she
worked for Goldman Sachs and a hedge fund.
http://www.aladyinlondon.com
http://juliefalconer.com

4. Mechanics of
Travel Writing

5. Agenda
Pre-trip research
Using on-location experience to find an angle
Telling the story
Engaging your audience
Exercises
Q&A

6. Pre-trip research

12. Finding an angle on
location

17. Telling the story

23. Engaging your audience

31. Exercises

32. Exercise 1
Sharing

33. Exercise 2
Storytelling

34. Exercise 3
Writing

35. Q&A

36. Thank You
Hashtag:
• #FBC14
Twitter:
• @aladyinlondon
• @bloggerconnect