2. How to make YOUR WORK matter
โขโฏ What you are selling? No, it is not a
product. Nike, Oprah, Benz โ they are all
selling something.
โขโฏ Why a picture needs a thousand words
โขโฏ How โchunky sauceโ can earn millions
3. The power of anecdote is so great that it has a
momentum in and of itself.โ Ira Glass
contends, โno matter how boring the facts
are,โ with a well-told story, โyou feel
inherently as if you are on a train that has a
destination.
Ira Glass founded This American Lifeโa show
that draws 1.7 million people to each weekly
podcast on more than 500 radio stations
5. So it happens that when I write
of Hunger, I am really writing
about love
M.F.K. Fisher
6. FOOD IS POLITICAL EVEN WHEN
IT ISNโT โFOOD POLITICSโ
Do we choose FIRE or ICE?
7. FOOD WRITING ISโฆ
A Window onto our Civilisation
A Way into other subjects such as Politics,
History, Economics, Chemistry, Agriculture
โฆ.or Love
But food writing is also a shared pleasure,
from your kitchen to Mine. And isnโt that
enough?
