1.
CORPORATE
PRESENTATION
2015

2.
Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
Fonexion is a consolidated and proven
accessories company with a long and dilated
experience in the mobile telecoms field.
In 2010, FONEXION was the first company in
Spain to obtain a Made for iPhone license from
APPLE.
Being a well-established company, FONEXION
remains focused towards a clear goal: to be the
leader with Ideus and the distribution of exclusive
brands.
ABOUT US
HIGHLY QUALIFIED
STAFF
SEARCH FOR
EXCELENCE
AFTER SALES
SERVICE
LOGISTIC
CAPABILITY
CLIENT
ORIENTATION
3.000m2
WAREHOUSE
IN-HOUSE
DESIGN TEAM
EXPERIENCE &
KNOW-HOW

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
OUR OWN BRAND
Since the creation of Ideus in 2007, we
have been able to broaden the wide range of
products under the brand that we offer.
• Mobile phone accessories
• Memory cards and storage devices
• DECT telephony
• Easy-to-use mobile phones
• Headphones and Bluetooth speakers
• mHealth devices (coming soon)
• Weareables (coming soon)
Our in-house design team and long-term
partnerships with factories in China, as well
as a triple quality control at origin, guarantees
the right product made to the highest quality
standards.

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
IDEUS VITA, OUR NEW mHEALTH LINE
In March 2015 we will introduce our new business line at MWC
Barcelona: Ideus VITA.
This new business line consists of mHealth accessories and
wearables bringing healthcare and sports monitorisation from a
Smartphone or Tablet device.
The products being launched at MWC are Blood pressure
monitors, nutritional and body fat analysis scales, postural shirts
and intelligent insoles with which, you are able to track, send
and retrieve data through your mobile device (via an APP) with
the ability to set alarms and graph the progression over time.
RPM better known as “Remote patient monitoring”and Fitness/
Wellness are the major application areas of mobile health
technology today. Tremendous growth is expected in this field
over the next ten years and once again, Fonexion is poised to
take advantage with a well designed and functional product line
to offer it´s clients.

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
Our daily efforts throughout all the departments in our company
are focused on generating added value that will allow our clients
to increase sales.
This philosophy has allowed us to:
• Penetrate major supply chains such as: El Corte Inglés,
Media Markt, FNAC, Worten, etc. We are Category Manager
(Accessories) at Carrefour Spain.
• Reach commercial agreements with the main companies in the
telecommunications market (Vodafone, Carphone Warehouse,
etc.) and in the promotional channel (Arvato Bertelsmann).
• Serve over 2,000 small retailers in Spain and Portugal.
• Recently start our international expansion, with presence in
many European countries, Middle East, North Africa, South
America and Asia...and counting.
OUR CLIENTS

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
2010 2011 2012 2013 2014 2015
With a 20% market share in the
Spanish mobile accessories market,
Fonexion is one of the leading
distributors Spain.
We are in a growing market and
expanding ahead of the curve. The
increase in revenues has been four
fold in the last four years.
The launch of the new mHealth
and Wearable line by mid 2015
will undoutedely increase this
year’s forecast (not included in the
graphic).
SALES EVOLUTION

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
We pride ourselves in our image. That is the reason why
all our accessories maintain a neat, homogeneous and
attractive look.
First impressions are the last impressions!!.
MAIN FEATURES:
• Material: Box: PET - Hanger: ABS.
• 100% PVC free.
• Printed in soy ink.
• Authenticity Ideus hologram.
• Embossed metallic Ideus logo.
• Ergonomically embossed dots on the sides of the
packaging.
• RF security label inside.
• Perfect CE markings.
• Four languages (SP, EN, FR and PT).
• Modern, functional and attractive design.
2015, OUR PACKAGING

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
We believe strongly in supporting our chan-
nel partners.
That’s why we work closely with our clients
and partners with a wide variety of activities
to reinforce sales.
We facilitate POP materials such as videos,
catalogues, floor and desk displays, etc. And
we are very pro-active on social networks.
We also take part in special events and
other activities such as sponsorship -link-
ing our brand to positive values-, advertis-
ing on and off-line... everything addressed
to increase brand recognition and help our
partners.
MARKETING ACTIVITIES
NEWSLETTERS POP
MATERIALS
SOCIAL
NETWORKS
EVENTS
SPONSORSHIP
PAY PER CLIC
ADVERTISING
SHOWCASES
FAIRS &
EXHIBITIONS
OUR PARTNERS

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
MAIN INTERNATIONAL FAIRS WE
ATTENDED LAST YEARS:
Distree EMEA, Distree APAC, HK
Electronic Sourcing Fair, MacWorld
Beijing Fair, Aspire London, CES Las
Vegas, MWC Barcelona... our booth was
awarded the Runner-up prize at the
autum HK fair in 2013.
EVENTS WE SPONSOR:
Berango One Mile Race, Urdunia
Popular Race, Salamanca Bicycle Race,
Fernado Racing Car, etc.
View Fairs View Sponsorship
MARKETING ACTIVITIES

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
Self service lineals where our products have to
stand out from the crowd.
We’ve developed a fabulous design consisting
of a very light but solid structure illuminated
with white leds, underlined by a pink gleam,
and with the products organized by bookmarks
and large compatibility displays to facilitate the
identification process for the consumer.
There is a low cost alternative for smaller retail-
ers and this fits most store sizes. Recent expe-
rience has shown that where the structure has
been implemented the sell out has increased by
a whopping 45%
Believe it and Enjoy it.
MARKETING ACTIVITIES
View more

11.
Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
OTHER BRANDS AND LICENSES
We select the latest and most dynamic licenses
on the International market and we carefully apply
them to our products: Real Madrid, Route 66, City-
Girls, Guggenheim Museum
You WILL NOT find these products anywhere else!
We are also distributors of the American Memory
products company “Patriot Memory”, one of the
leaders in memory cards and storage devices in
the world.

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Edificio Sota · Gran Vía 45 · 1º, Dpt.114 · 48011 BILBAO - Vizcaya (SPAIN) · T: +34 944 535 202 - F: +34 944 535 320
www.fonexion.com
Raúl Arranz
International Sales Director
M: + 971 504 513 122
raul.a@fonexion.com