7. TBWA!
Big Data or Big Confusion!
“… 90% of the data in the world today has
been created in the
last two years alone”
Source: Smarter Computing Builds a
Smarter Planet
IBM, 2011
“The killer app of big data is the detailed
analysis of customer behaviour, and one of
the richest sources of information about
what people really think is to be found in
social media, be that Twitter, Facebook or
YouTube etc. ”
Source: IT-Director.com
David Norris – Bloor Research
August 23, 2011
CONFIDENTIAL | terametric | 7 !
8. TBWA!
Liikaa kompleksisuutta:
toiminta halvaantuu!
Lähde: IBM CMO Study 2012