Is your mobile workforce positioned to collaborate, share information and communicate with customers at any time or place? Companies who are not yet to this level of business are generally prohibited by the cost or complexity of the solution. Let Fonality show you how we take a different approach to help you overcome both obstacles, and be up and running in no time.

1. Unleashing Your Mobile Workforce with
Cloud-based Communications Applications
White Paper • January 2011

2. Unleashing Your Mobile Workforce With Cloud-based Communications
If your employees spend more than 30% of their time away from their ‘desk’, then this white paper is for you. How is
your team positioned to collaborate, share information, and communicate with your customers at any time or place?
While mobility is an indispensable business tool, the two most common challenges for small and mid-sized businesses
are cost, and the communications complexity it creates.
These complexities fall in three categories:
• Device fragmentation, with employees using a range of
mobile devices from smart phones and PDAs, to tablet
PCs and laptops.
• Reachability, with employees having multiple office,
mobile and home phone numbers, multiple voice
and digital mailboxes, and diverse device dependent
capabilities. This makes it very difficult to reach the
right person with the relevant information to ‘close a
deal’, whether this entails making a sale or solving a
customer or operational problem.
• Connectivity options, in addition to cellular: WiFi hot
spots in hotels, café’s and airports, and possibly your
own locations (e.g. warehouse, conference room); wired
connections in hotels and in guest offices; and wired or
wireless connections at home offices for teleworkers or
those in need of periodic remote access.
Many of these challenges can be met by bringing together
your business and mobile communications capabilities
through Unified Communications.
Office communications capabilities now
easily extend to your mobile device.
To learn more, please visit fonality.com or call 888.768.3770.

3. Leveraging Your Mobile Workshop Through Unified Communications
The emergence of Apple’s iPhone and iPad as well as Android-based devices has further expanded the value
of mobility from voice, email and text, to include access to a broad range of applications, leveraging broadband
wireless connectivity.
The expanded mobility options when coupled with Unified Communications have created an unprecedented
opportunity to differentiate yourselves and enhance the service to your customers.
• Imagine your mobile users having a communication
experience that is consistent whether they are in the
office or away...on wireless or wired connections...using
voice or data communications.
• Imagine the productivity gains if employees could
use their laptops, desktop PCs, or smart phones as
an extension of their office environment — anywhere
and anytime.
• Imagine having unified mailboxes including missed
telephone calls, email and fax. Imagine allowing your
employees to recapture the estimated 30 minutes every
day, currently wasted looking for information or trying
to contact customers, colleagues and partners.
• Imagine no further than a cloud- based Unified
Communications service.
You can leverage the benefits of Unified
Communications through your smartphone.
To learn more, please visit fonality.com or call 888.768.3770.

4. From a user’s perspective, Unified Communications provides a single control panel from which to access directory
information, launch and or receive calls, participate in conference calls, initiate instant messaging sessions, track
the availability of coworkers and manage his/her availability. The availability of coworkers is indicated by a ‘presence’
icon associated with the user, indicating whether he/she is talking on the phone, on the road or whatever. Unified
Communications provides a consistent user experience and a set of collaborative capabilities that make mobile users
much more effective, wherever they may be or whatever devices they are using.
Put simply, mobilizing your business through Unified Communications can transform your operations and your customer
service. For example, your call center is no longer constrained to a single geographic site, with agents being able to work
at multiple sites or even from home. You will now be able to track down and engage the specialist that can best meet
your customer’s needs, drawing on a geographically distributed pool of specialists.
There are a few important steps you can take immediately.
• Invest your capital in the right mix of mobile devices for your people.
• Don’t waste your capital on legacy premise-based telephony systems, and instead roll out cloud - based
Unified Communications. This avoids bolt-on Unified Communications solutions promoted by traditional
vendors. It also has the benefits of easier deployment and scalability, substantially lower operational costs
and no technology obsolescence. In fact, taking this approach can ensure you have 100% of the enterprise
level features you need at a cost savings of 50% or more.
• Leverage mobility to enhance customer service by extending call center operations to any employees who
can help address a problem or opportunity.
You can access the full suite of Unified Communications capabilities from your laptop, anywhere you have internet access.
You have a great opportunity with your next business phone purchase to drive customer service to new levels through
the confluence of communications technologies as a platform for differentiation. Several studies have shown that
customers are willing to pay a 10% premium or more for great customer service, so making such a change can quickly
impact your bottom line. Effectively adding mobility and Unified Communications capabilities into your solution can
accelerate that payback.
To learn more, please visit fonality.com or call 888.768.3770.

5. Fonality, Moving Your Business Forward
Fonality is North America’s fastest growing business communications
company and the only provider of cloud-based, open source IP PBX
business phone and unified communications solutions for small to
mid-sized businesses. Our investors include Draper Fisher Jurvetson,
Intel Capital, and Azure Capital Partners.
By taking a different approach, Fonality provides all the features of
legacy phone systems without the cost or complexity. Fonality has
delivered more than two billion phone calls across the cloud while
enabling more than one million users of open-standards based
communications software.
5601 Granite Parkway, Suite 500 • Plano TX 75024
1-877-FONALITY • fonality.com