2. Hi! We are the agency, that has rooted from digital!
To understand everybody one has to learn how to understand
one person. Learn to speak with a Spaniard - and you will find out that
you are able to chat with the whole of Spain.
To become an efficient advertising agency one should start
with digital. By learning how to do face-to-face sales you will make the
whole world listen to your brand ideas. Advertising must turn into a virus
that spreads via communication channels. A 30 sec video can grow
into a popular YouTube entry; a poster - into a billboard advertising a
mass event. And an event can grow into an action that the media will
eagerly talk about – free of charge.
We work to help brands talk the same language with people!
3. STRUCTURE OF THE AGENCY
cllient service
digital communications
division
general manager
media division
research division
strategic
division
creative division design studio production
7. CASES
RYBNYI SVIT
GORILLA
FOXTROT
KYIVSTAR BUSINESS
8. rybnyi svit
positioning
promotion strategy
creative concept development
graphic style
media placement
web
9. Background Task
Market launch of a new To create a brand and
brand in the fish super- develop awareness of the
store segment. Rybnyi Svit as the only place
to buy really fresh fish.
Solution
The opinion of Kyivites that fresh fish is almost nowhere to be
found laid the basis for the teaser campaign. The campaign idea
was to escalate the problem and bring it into focus. The communi-
cation was divided into two phases. The teaser “There’s no fish
here” became the opening message in the communication. The
decision to place outdoor advertisements beside competitors’
sales outlets can be considered the key media catch of the teaser
campaign. The second phase was the problem-solving message,
“All the fish in the Rybnyi Svit”. Owing to topicality of the problem,
the well-developed creative solution and the out-of-the-box media
approach the campaign allowed the shop to sell all of its stock
within the first month of operation. Graphic design of the logo
and carefully selected colour gamut provided for enhanced
perception of the key message.
10. gorilla
positioning
promotion strategy
graphic style
web
11. Background
The Godzilla Restaurant had an issue: its
expected target audience had nothing in
common with the real one. That really hit its
business performance indicators and
prompted the need to alter the restaurant’s
concept.
Task
To re-brand the restaurant.
Solution
To protect the outlet from unwanted target audiences. For that purpose a
new brand with a philosophy unacceptable for the given unwanted target
audience was designed. At the same time that philosophy was to be
perceived as attractive by those who are desirable audience, those who
are ‘young in heart’. The idea of plunging into effervescent atmosphere of a
‘wild’ feast found its real implementation in the slogan: “Wildly tasty and
dreadfully hilarious!” thus merging approaches towards the cuisine and the
format of amusements in the restaurant. The changes covered everything
from the naming to business processes. The new brand style suggested to
the restaurant is reflecting the new philosophy behind it. Adopted recom-
mendations on interior design allowed to further enhance the effect of the
outlet format change. All the recommendations were also included in the
brand book. The expected outcome was achieved within two months and
showed an increase in business performance indicators.
12. foxtrot
promotion strategy
creative concept development
web
smm
13. Background Solution
Non-systemic approach to the use of the Internet as To adapt the brand platform for communication in social networks so as to expose
distribution and communication channel affected image image-related brand components on the Internet and turn social media into an
and business performance indicators of the brand. efficient distribution channel. Specially developed techniques meant exclusively for
participants of household appliances distribution communities allowed for tracking of
the conversion. Thanks to implementation of these innovative techniques and well-
weighed communication strategy it took Foxtrot only four months to get into the Top
Task 5 electronic and household appliances retail trading communities on Facebook and
To make social networks an efficient distribution chan- Vkontakte social networks.
nel for the brand simultaneously aggregating the data-
base of brand’s loyal customers.
14. kyivstar business
promotion strategy
creative concept development
web
smm
ceo
15. Background
Kyivstar Business was in need for an efficient channel of commu-
nication with specific audience, the top managers and business
owners who are ‘new wave’ managers, not ‘red directors’.
Task
To design and implement an interactive channel of communication
with business audience over the Internet.
Solution
One specifics of the TA is that, on the one hand, they, having
achieved high positions while still young, long for their share of
acclaim and a role of someone with authority; on the other hand,
they continue deep in the permanent process of training and
searches for new sources of information to support their own
competitive status. That resulted in a unique project, the Kyivstar
Business Digest, a resource to unite theory of business knowledge
and practical experience gained by young elites. The portal
provides possibilities to learn from the experience of those who
have already secured for themselves honorable mention in the
history of business (like authors of business publications) and at
the same time gives young top managers a chance to share their
secrets of success.The efficiency of the online resource has been
confirmed by a number of awards.
the Innovation of 2010 Grand Prix Award
the Grand Prix Award in the Corporate Book category
the Diploma to the Best 2011 Corporate Media Outlet in Ukraine
(the For the Making of a New Standard of Communication Quality
in Business, Professionalism and Maximum Compliance with TA
Interests nomination).
