Social media quicksand slides
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Getting your social media efforts organized can be a real challenge. Here are some ideas to get your started
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Social media quicksand slides
- 1. Are You Trapped in Social Media Quicksand? Presented by Pamela Wright FocusedWords 800.478.0516
- 3. Using the PESO Model From: SpinSucks.com
- 4. What’s at Risk? Marketing Plan What’s the Plan Who’s Listening Where Are They? What to Say? Are They Talking? Is It Working? Social Media Strategy
- 6. SMART Goals S Specific M Measurable A Attainable R Relevant T Time Based
- 7. SMART Goals SPECIFIC Sample: Increase revenue from my personal chef business SMART: Increase revenue by 25% each month by catering 2 parties per month. MEASURABLE Sample : Gain more clients for my consulting business by participating in a network group. SMART: Gain 2 clients each quarter by participating in a monthly networking group. ACHIEVABLE Sample: Offer compilation services to my bookkeeping clients by September 30. SMART: This goal works IF you have the employees to help achieve it.
- 8. SMART Goals RELEVANT Sample: Write a fiction novel about my experience building houses in Costa Rica. SMART: If your business is building houses in Costa Rica, this fits. If not, you need to rethink your goal. TIME BASED Sample: Create a website to sell my products from my store. SMART: Create a website to sell my products by December 31. Utilize a development company to create the site.
- 9. Marketing Plan Answer the following: My reason for existence What sets me apart My ideal customer is What’s most important to my ideal customer when they are buying What I want to accomplish this year Top 3 things to get there How much will each program contribute to revenue/profitability What will trigger my ideal customer to think of me Programs I am running to reach my goal How much money do I need to invest to make it happen
- 10. What’s a Social Media Policy? Adidas’ Social Media Policy: 1. Employees are allowed to associate themselves with the company when posting but they must clearly brand their online posts as personal and purely their own. The company should not be held liable for any repercussions the employees’ content may generate. 2. Content pertaining to sensitive company information (particularly those found within Adidas internal networks) should not be shared to the outside online community. Divulging information like the company’s design plans, internal operations and legal matters are prohibited. 3. Proper copyright and reference laws should be observed by employees when posting online.
- 11. What’s a Social Media Policy? HP’s Blogging Code of Conduct: 1. HP promotes healthy and honest discourse with its readers. 2. The company reserves the right to edit or amend any misleading or inaccurate content depicted in blog posts. The company also reserves the right to delete blog posts violating the code of conduct. 3. HP values, respects, and upholds the intellectual property rights of its bloggers.
- 12. What’s a Social Media Policy? Excerpt from The Gap Social Media Policy 1. “Some subjects can invite a flame war. Be careful discussing things where emotions run high (e.g. politics and religion) and show respect for others’ opinions.” 2. “Your job comes first. Unless you are an authorized Social Media Manager, don’t let social media affect your job performance.” 3. “If you #!%#@# up? Correct it immediately and be clear about what you’ve done to fix it. Contact the social media team if it’s a real doozy.” 4. “Don’t even think about it…. Talking about financial information, sales trends, strategies, forecasts, legal issues, future promotional activities. Giving out personal information about customers or employees. Posting confidential or non-public information. Responding to an offensive or negative post by a customer. There’s no winner in that game.”
- 13. What Are the Goals? Business Goals: Brand Awareness Thought Leadership Word of Mouth Leads Sales
- 14. What Are the Goals? Social Goals Reach Consumption Shares/Retweets Actions
- 15. My Social Media Goals Are: Specific Measurable Attainable Relevant Time Based
- 17. Where Do I Start? 1. What is our current digital footprint? Google Search Google Alerts Mention.com 2. What profiles are already set up? Facebook LinkedIn Etc. 3. When was the last time anything was posted? 4. What Action needs to happen?
- 18. Audit of Social Presence Site URL Followers Last Activity Date Action
- 19. Who And Where Are They?
- 20. Who Are They? 1. Current Age Income Bracket Married/Single/Family 2. Potential Age Income Bracket Married/Single/Family 3. Future Expectations Wants Needs
- 21. My Target Audience Site Average Age Male Female Married Single
- 22. What to Say?
- 23. What Is the Competition Doing? 1. Where are they posting? 2. What are they posting? 3. How often are they posting? 4. Is it working?
- 24. My Competition Competitor Social Profile Strengths Weaknesse s Content that Works
- 25. To Do List 1. Identify the preferred social sites to be represented on 2. Keyword search for content curation and post ideas 3. Plan original content to be created 4. Plan frequency of posts 5. No. of audiences to tailor content to
- 26. Editorial Calendar Date Title Topic Publish Time Images Channel
- 27. Social Media Content Calendar Mm- dd-yy Time Title Copy Link Clicks Faceboo k Twitter
- 29. Engaged or Disengaged? 1. Lurker versus Commenter 2. Provocation 3. Drip Campaign
- 31. What’s At Risk?
- 32. Communication is the Key 1. Don’t ignore negative comments Show off your customer service 2. Snarky comments aren’t unusual Sometimes not responding is the best defense 3. Keep your brand identity in mind
- 33. Is It Working?
- 34. How to Measure Results? 1. Budget 2. Analytics 3. Insights
- 35. My Budget Channel Jan Feb Mar Apr May Facebook Ads Google Adwords PPC Total
- 36. Social Media ROI Jan Feb Channel Cost CTR % Growth Cost CTR % Growth Faceboo k Twitter Pinterest Google +
- 37. What I Have Learned 1.What Worked? 2. What Didn’t Work?
- 38. What I Have Learned 2 3. Our new Goals Are: Goal #1 Goal #2 Goal ## 2. Changes to the strategy
- 39. Rinse and Repeat
- 40. What Next? 1. Refine your plan 2. What to consider before Outsourcing 3. Is it worth it?
- 41. What Can We Do Together? Call or email for quick questions 337.245.0521 303.895.1124 800.478.0516 pwright@FocusedWords.com Future Workshops you would like to attend Free 30 minute brainstorming session
Hinweis der Redaktion
- P2 of Workbook For marketing plan P3 of Workbook for Social Media goals Avoid vanity metrics – Likes, followers, etc.
- P2 of Workbook For marketing plan P3 of Workbook for Social Media goals Avoid vanity metrics – Likes, followers, etc.
- P2 of Workbook For marketing plan P3 of Workbook for Social Media goals Avoid vanity metrics – Likes, followers, etc.
- Page 2 – 4 of workbook
- Not always who you think they are. Don’t ignore your future customer thinking the demographic will remain the same Use surveys to find out where they are and what sites they are using
- 1/3 promotional 1/3 share 1/3 original Paragraphs of no more than 3 sentences There is a reason that Twitter is based on 140 characters Short and concise
- Use Buffer, Hootsuite, etc. to schedule posts 1/3 promotional 1/3 share 1/3 original Be sure to include attribution
- CTA, CTA, CTA
- Make sure that whoever you hire to handle your social media understands your SM policy, your content calendar and your editorial calendar. Do not turn this over to someone who “Does” social media. Newspapers losing circulation, yellow pages replaced by Google, paper coupons replaced by digital coupons.