This document discusses the rise of social media use in Greece from 1997 to the present. It provides statistics on the growth of major social media platforms and their user bases over time. It also analyzes user demographics and behaviors, identifying three main types of social media users in Greece based on age and engagement. Additionally, it outlines increasing internet and social media use among Greek children aged 7-12 in recent years. Overall, the document shows how social media has grown tremendously in Greece and integrated into everyday life.

1. Is it a social media
Game of Thrones?

2. • Going back in Τime
• Use of Social Media
• Activities in Social Μedia
• Typologies
• The future…?
What we will look at…

3. going back in time…

4. 1997 New York
1st Social Network Service Website
SIX DEGREES.com
Users Profiles Listing Friends Surfing The Friends Lists

5. 2003 – 2009
More than
60 social media sites
are created including the favorites…

6. Today there exist more than
social media sites all over the world…
with incredible numbers of registered users…

7. launched : 2011
1.600.000.000
registered users
launched : 2004
1.280.000.000
registered users
launched : 2003
200.000.000
registered users
launched : 2010
150.000.000
registered users
launched : 2006
93.800.000
registered users

8. 2008 2009 2010 2011 2012 2013
53
73
42
73
18
64
20
36
9
21
PC Use: +38%
Internet: +74%
D/T Play: +255%
e-shopping:+133%
The dynamic development of digital:
Smartphone:+80%
Source: Web id Survey, 13-70 years Total Greece
Social Networking:+478%
9
52

9. 9
Social Media

10. 2008 2009 2010 2011 2012 2013
10
Use of Social Media
11
54
7
47
Men
Women
%

11. 2008 2009 2010 2011 2012 2013
11
Use of Social Media
17
88
25
89
14
72
4
50
2
29
1
11
13-17
18-24
25-34
35-44
45-54
55-70
%

12. Total Men Women
32
35
29
52
55
49
2010 2013
Use of Social Media –with any frequency-
63% 57% 69%
Source: Web id Survey, Total Greece

13. 29%26% 54% 108% 190% 267%
13-17 18-24 25-34 35-44 45-54 55-70
70 69
48
25
10
3
88 89
74
52
29
11
2010
2013
Use of Social Media –with any frequency-
Source: Web id Survey, Total Greece

14. 35 37
33
63
66
50
33
16
6
14 14 14
30
32
20
10
3 1
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
Daily Via Smartphone
Social Media : everyday! 
%
Source: Web id Survey, Total Greece

15. Social Networks in which they have personal account
2%
48%
8%
7%
5%
Source: Web id Survey, Total Greece

16. 7
48
2008 2009 2010 2011 2012 2013
Mean number of friends
323
Weekly use
%
Source: Web id Survey, Total Greece

17. 31
34
28
66 67
46
23
10
3
49
52
46
86 86
69
48
27
10
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
2010 2013
Weekly use
%
FRIENDS 323 331 274 465 421 278 196 156 145
Source: Web id Survey, Total Greece

18. Activities in Social Media

19. 38 39 37
73
77
53
33
16
5
43 45
41
78
81
63
39
21
8
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
%(No) Comments…
%
2012 2013Source: Web id Survey, Total Greece

20. 35 36
33
70
74
50
28
14
4
42
45
40
81 80
64
38
18
7
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
%Uploading Photos/Videos
%
2012 2013
Source: Web id Survey, Total Greece

21. 32 33 32
59
67
46
29
14
4
41 44
39
74
77
62
39
19
7
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
%r u Informed?
%
2012 2013
Source: Web id Survey, Total Greece

22. 32 34
31
65
71
45
27
13
4
39 41
37
77
72
57
36
17
7
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
%Do you Likeit?
%
2012 2013Source: Web id Survey, Total Greece

23. 21 21 20
42 42
30
18
9
2
32
35
29
61
59
46
30
15
6
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
%Going Apper?
%
Source: Web id Survey, Total Greece

24. 21
24
19
45
53
29
15
7
2
30
33
27
61
58
46
24
12
5
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
%Visiting Fan Pages!!!
%
2012 2013
Πηγή: Έρευνα Web id, Σύνολο Ελλάδας

25. 12 13
11
29
24
17
10
5
1
22
24
21
44
39
32
22
10
4
Total Men Women 13-17 18-24 25-34 35-44 45-54 55-70
%
%
Creating Groups!!!
2012 2013
Πηγή: Έρευνα Web id, Σύνολο Ελλάδας

26. Social Media Users:
Are they all similar???

27. 27
32
41
3
Basic Typologies
the youngsters!
the active gladiators!
the last of
Mohicans

28. The youngsters!
41%
Men & Women
13 – 24 years
Mainly in Attica and
Thessaloniki
Daily use
Connect
3+ hours
a day
FB Friends
650+

29. 29
31%
“Kostas the connected”
He could never imagine himself not being
active in Social Media
“Nicole the fashionista”
“I post” therefore I exist!
Social Media are much more than a trend
The youngsters! 41%

30. The active gladiators!
32%
aged between 25 - 44
Mainly Attica residents
Almost daily use
Connect
30’+ a day
FB Friends
200+

31. 31
31%
“George the multi-tasker”
Social Media are an integral part of his
daily life both in professional and personal
level
“Litsa the restless spirit”
For her Social Media are a manner of
expression
The active gladiators! 32%

32. The last of the Mohicans!
27%
Men & Women
35 – 54
Mainly Thessaloniki &
Provinces
Rare use
Connect
30’ a day
FB Friends
40+

33. 33
31%
“Cate the communicative”
Social Media enhance her communication
but she can live without them
“Alex the sportsman ”
Limited use of social media, without
intention of further exploration
The last of the Mohicans! 27%

34. The future comes from the children

35. %
PC & Internet Use
44
69 69
77 79
84
88
92
7 13
25
40
51
65
71
80
2000 2004 2008 2009 2010 2011 2012 2013
PC Internet
BASE: 7-12, NATIONWIDE(528.000)
SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)

36. %
PC & Internet USE
89 94
87
95
60
90
79
91
Boys 7-9 Boys 10-12 Girls Girls 10-12
PC WWW
BASE: 7-12, NATIONWIDE(528.000)
SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)

37. 86
37
34
26
21
16
6
3
91
34
49
53
33
19
19
7
GAMING
VIDEO/MOVIES
MUSIC
INFO'S
APPS/SITES WHICH ASSIST IN SCHOOL
COURSES
PHOTOS
SOCIAL MEDIA
WEB TV
7-9 10-12
Reasons for using
www
%
7-9: 2,4
10-12: 3,3
uses on average
Base: Internet Users of all ages
%

38. % Social Media
8
4
16
22
Boys 7-9 Boys 10-12 Girls 7-9 Girls 10-12
BASE: 7-12, NATIONWIDE(528.000)
SOURCE: SURVEY ON MEDIA CONSUMPTION & CONSUMING HABITS IN CHILDREN AUDIENCE(7-12 YEARS)

39. …&
the social media winter
is still very far away….
Thank you!
Xenia Kourtoglou
Chairman & CEO |FOCUS BARI