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Bert Hoffmann

On-line Activism in Latin America



   Forum Online Activism to Offline Action.
     Digital Media and Democratic Space

          29th to 31st October 2012
Circumventing Media Monopolies

1994 Zapatistas: First “Internet Guerilla“




30.10.2012                                   2
But long-term success…

…depends on many factors:
•  off-line action
•  multiple media use
•  political message / context
•  alliances
•  passing from protest to
   working the political process




04.12.12                           3
From off-line action to on-line
„slacktivism“?
Protest against Belo Monte dam (Brazil)




30.10.2012                                4
On-line plus Off-line: Brazil‘s “Ficha
Limpa“ campain
•  2009: Brazilian Movement against Electoral Corruption
   (MCCE)
•  But why should corrupt legislators vote for anti-corruption
   law?
•  Social networks + videos + e-petitions + offline actions +
   traditional media = success (Breuer/ Farooq 2012)
•  June 2010: President Lula da Silva signs law after
   unanimous approval by Congress

à  Potential to motivate politically less interested citizens
à  Transfer of online activism in offline action


30.10.2012                                                       5
Watchdog Function

             2009 Mexico: “Cuidemos el Voto“

             2010 Venezuela: “Elección Ciudadana“

•  Social Issues
       „Aquí estoy“: an application for mobile phones to
       report on child labour (Colombia)




30.10.2012                                                 6
Organizing without Organization
•  e.g. Argentina: Mobilisation against Kirchner




04.12.12                                           7
Citizen Journalism

2011 BOB for Reporters without Borders by Jury
      to Judith Torrea (Mexico)




30.10.2012                                       8

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Online activism in latin america

  • 1. Bert Hoffmann On-line Activism in Latin America Forum Online Activism to Offline Action. Digital Media and Democratic Space 29th to 31st October 2012
  • 2. Circumventing Media Monopolies 1994 Zapatistas: First “Internet Guerilla“ 30.10.2012 2
  • 3. But long-term success… …depends on many factors: •  off-line action •  multiple media use •  political message / context •  alliances •  passing from protest to working the political process 04.12.12 3
  • 4. From off-line action to on-line „slacktivism“? Protest against Belo Monte dam (Brazil) 30.10.2012 4
  • 5. On-line plus Off-line: Brazil‘s “Ficha Limpa“ campain •  2009: Brazilian Movement against Electoral Corruption (MCCE) •  But why should corrupt legislators vote for anti-corruption law? •  Social networks + videos + e-petitions + offline actions + traditional media = success (Breuer/ Farooq 2012) •  June 2010: President Lula da Silva signs law after unanimous approval by Congress à  Potential to motivate politically less interested citizens à  Transfer of online activism in offline action 30.10.2012 5
  • 6. Watchdog Function 2009 Mexico: “Cuidemos el Voto“ 2010 Venezuela: “Elección Ciudadana“ •  Social Issues „Aquí estoy“: an application for mobile phones to report on child labour (Colombia) 30.10.2012 6
  • 7. Organizing without Organization •  e.g. Argentina: Mobilisation against Kirchner 04.12.12 7
  • 8. Citizen Journalism 2011 BOB for Reporters without Borders by Jury to Judith Torrea (Mexico) 30.10.2012 8